Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? Out of respect, yesterday, I did not publish. My instinct?

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. How did your time as an on-air reporter at CNBC prepare you for the role you have now? Should PRos only be pitching individual journalists?

Strategy 52

Strategy Interviews Pitching Energy 52

Shift Communications

AUGUST 8, 2016

Four reasons: For sales pitches. Sales Pitches. No matter what, we’re showing data to someone else that we probably shouldn’t be, unless we’re using the Google Analytics account of the business we’re pitching. Larger companies and enterprises often have multiple Google Analytics accounts. For training videos and webinars.

Analytics 0

Analytics Google Data-Driven PR Training 0

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. How do internal communications specialists do this? By Liam FitzPatrick, FCIPR.

Employee 103

Employee Communications Internal International 103

Beyond PR

MAY 16, 2016

Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. Check it out to learn more about the types of stories he looks for and his dos and don’ts for pitching.

Telecommunications 61

Telecommunications Media Financial Enterprise 61

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. Then you'll create content that isn't all about pitching or landing the sale.”. How to Rally Support for Inbound Marketing.

Marketing 87

Marketing Resources Technology Internal 87

Shift Communications

OCTOBER 17, 2014

My main focus: how to get more ink for our clients (and how we’d get ink for future clients). One minute I’m participating in a brainstorm for ideas around a new lifestyle store opening, the next I’m editing a byline for a tech trade from the founder of an enterprise software company. Very simply, I’m a problem solver.

Agency 146

Agency Pitching Training Meeting 146

Cision

DECEMBER 21, 2015

Introduced in August for public figures only (this service is called “ Mentions “), Facebook has started a small roll-out to US users , and just introduced the service to verified business Pages (to learn how to verify a Page on Facebook, click here ). Improved Search. Comparable services: Google , Bing.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Can corporations really be ethical media enterprises? The death of truth and the need for regulation. It was not received well.

Ethics 71

Ethics Agency Journalism Corporate 71

PR 20/20

OCTOBER 31, 2017

Book a hackathon with PR 20/20, or learn how to host your own hackathon. We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. What’s more, Smart Insights reported, “Highly data-oriented enterprises are 3 times more likely to improve their decision-making processes.”.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Sword and the Script

AUGUST 3, 2021

In a Q&A posted to the Talkwalker blog , Mr. Nielsen said, the “insights” Talkwalker surfaces of customers “aren’t just for the marketing manager, but can enable everyone across an enterprise, from product development, market research, company innovation, and consumer insights strategies.”. Media funnel. Image credit: Unsplash.

Software 85

Software Case Study Pitching Technology 85

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Internal comms takes center comms stage in hybrid work. CISOs turn to comms pros for comms help.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Internal comms tech strives to overcome email deluge. His market size estimate jives with the $4.1 Another new PR tech player.

Software 93

Software Banking Technology Data 93

Buzzstream

FEBRUARY 9, 2024

But how do you know if your news is …newsworthy? For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. We recommend using someone on the PR team, whether internal or with an external agency.

Examples 62

Examples Product Launch Data Report 62

Communications Conversations

AUGUST 31, 2018

I also really enjoy media coaching and teaching people how to shoot and edit videos on their phones. My job boils down to figuring out how to get my clients in front of the right eyeballs in meaningful and memorable ways. But, in general, reporters don’t want a product pitch on a press release. It’s like being on autopilot.

Media 112

Media Journalism Report Video 112

Sword and the Script

AUGUST 6, 2019

For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views. OnePitch has set out to be a pitch broker between PR pros and reporters. It currently works as its name implies.

Marketing 63

Marketing Pitching Corporate Tools 63

Cision

NOVEMBER 2, 2015

Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points. Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! What I want to do in this post is briefly go through some data visualization tools that anyone can use.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points. Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! What I want to do in this post is briefly go through some data visualization tools that anyone can use.

Data 120

Data Tools Google Examples 120

Rock the Status Quo

FEBRUARY 9, 2015

” “We don’t know how to manage or monitor it!” Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. How can you measure success of the long-form posts?

Corporate 100

Corporate Leadership Brand Branding 100