MaccaPR

MARCH 12, 2019

Originally, a new mom would go to Babies R Us or another retailer and put a breast pump on their baby registry for someone to buy for them. We helped build that brand with a foundation of storytelling, which is a special challenge given that Bind is a B2B company that sells not direct to consumer, but to self-insured employers.

Agency 54

Agency Healthcare Interviews Insurance 54

Cision

OCTOBER 16, 2017

So, the things we’ll see in the market, you know, if it’s a retailer were seeing things like, “Well could you help us with driving some more traffic for shopping cart conversions?” Because as we’ve talked about on Earned Media Rising, the storytelling is coming, the markets coming to us, isn’t it? As an example.

Media 202

Media Storytelling Technology Data 202

Cision

JULY 20, 2015

Click here activate employees on social and facilitate word-of-mouth. In a previous Cision post, I wrote about Aristotle’s formula for storytelling, a formula still evident in a lot of modern storytelling: The pledge – An audience should feel pity for a character due to their undeserved misfortune.

Energy 120

Energy Viral Storytelling Community 120

Sword and the Script

JANUARY 14, 2020

We work with the entire supply chain of what’s called the auto care industry: manufacturers of parts (like brakes, headlights, or oil filters), warehouse distributors of parts, retailers of parts (like the AutoZone or O’Reilly down the street) and the service centers and technicians that install the parts on your car (your shop).

Marketing 79

Marketing Data Wireless Industry 79

Stephen Waddington

MAY 16, 2019

There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. She urged encouraged students to hone skills in creativity, storytelling and pitching. “Day to day I work closely with the Senior Leadership Team and Directors on a range of projects.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

5W PR

MAY 27, 2022

However, beyond robots being used in industrial companies, there are plenty of different ways that robots can be used in other services such as real estate, home healthcare, retail, and hospitality. Storytelling. That means companies in the robotics industry have plenty of opportunities to promote their solutions to the target market.

Company 88

Company Strategy Publicity Real Estate 88

Deirdre Breakenridge

APRIL 29, 2019

This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them. My friend, Lou Hoffman calls it the “F word” in storytelling – failure. A voice of reason implies transparency and candor.

Survey 377

Survey Media Relations Media Ethics 377

prTini

MAY 25, 2016

Recently, a member of the Geben team had an interaction on behalf of a client—a Fortune 100 retail brand—that got me thinking about the art of conversation. Why Storytelling Isn’t Enough. Storytelling” is a popular buzzword these days. Storytelling is important, but there’s got to be more to your strategy than just that.

Storytelling 37

Storytelling Community Retail YouTube 37

MaccaPR

NOVEMBER 10, 2015

Do this by being authentic storytellers and finding the right consumers with whom to connect. Whether you work for a children’s hospital or an outdoor adventure retailer like REI, reaching the right audience at the right time is the key to your success. He turned those bricks into a business and he now has a handful of employees.

Marketing 48

Marketing Social Media Video Mobile 48