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6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

Sword and the Script

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. of the marketing budget on print.

Survey 98
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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. And 63% of survey respondents cited budget as their top challenge – even as business and employers expected them to do more with a rapidly increasing list of things to do.

Survey 74
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How to Build a Stronger Business Through Community Engagement and Event Marketing

Burrelles Fresh Ideas

Not to mention that brand employees can gain emotional benefits from community interactions, which can feed into greater worker engagement and retention. Employees are vital contributors to what the brand stands for. You should also utilize technology. That said, don’t be entirely driven by the company image alone.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. From print to digital. In multiple mediums.”.

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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. The survey received 177 answers in total to this question. I culled through the answers pulling out as many as possible that were fit for print and listed them below.

Employee 150
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Top PR Takeaways For The Year

ImPRessions - Crenshaw Communications

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company.

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Customer-Centric PR Strategies for Using the Voice of the Customer

Burrelles Fresh Ideas

In addition to cultivating a robust social media presence, deploying online and in-person customer surveys and collating online customer reviews is essential. Burrelles comprehensive monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social.