Remove Employee Remove Interviews Remove Leadership Remove Storytelling
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Startup PR & How to Get Lift-Off For Your Launch

Onclusive

From customers to potential investors and employees, the key to reaching your audience is understanding what interests and motivates them. Additionally, board members or investors might recommend people in their networks who would be willing to participate in an interview or offer a third-party opinion. Focus on Your Audience.

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4 Tips for Authentic Executive Communications as a Ghostwriter

PRSay

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. Some executives are eloquent writers and inspiring speakers, comfortable with employees and investors alike. Executives seek to amplify their own voices through “thought leadership.”.

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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it.

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Behind the Headlines With Michael Brito

Cision

In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. Many brands are now starting to focus on employee advocacy, whereby they are starting to operationalize a workforce to “participate” and tell the brand story. Employee storytelling.

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How PR Supports “Thought Leaders”

ImPRessions - Crenshaw Communications

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership.

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Spotlight on a Solo PR Pro: Meet Bernadette Adams Davis

Solo PR Pro

This move would become the catalyst behind the forming of Bernadette Davis Communications , the boutique communications agency she currently owns and operates with the assistance of one other full-time employee and anywhere from eight to 12 contract workers depending on the client load.

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