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Unlocking the strategic potential of internal communications

Wadds Inc.

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management.

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PR Placing a Premium on Creativity; Findings from 5 Studies in Public Relations

Sword and the Script

Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.” The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”.

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The developing case for internal comms in management

Wadds Inc.

The 2023 Gallagher report reveals the increasing value of internal communications in areas such as culture, strategy, and measurement and persistent challenges for the function to achieve greater management influence. I may be on to something with my PhD studies). There's a lot to unpack in the 40+ page report.

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Building Internal & External Relationships [Infographic]

Deirdre Breakenridge

An assignment in my Principles of Public Relations class with Professor Jennie Donohue was to read Deirdre Breakenridge’s new book Answers for Modern Communicators and create an infographic based on one of four concepts. Shayla Costa is a senior at the University of Massachusetts Amherst studying Journalism and Portuguese.

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Internal communication critical to business transformation

Stephen Waddington

New research supports the assertion that internal communication has been critical to helping organisations transform during the COVID-19 pandemic. Internal communication and how organisations engage employees is a critical factor in successful transformation projects. It has been at the core of organisational change.

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New Research Indicates a Positive Impact on Employee Engagement and Collaboration During COVID-19 Crisis

PRSay

By Steve Cody, Peppercomm, and Tina McCorkindale, Institute for Public Relations. The COVID-19 pandemic has had positive outcomes on employee engagement and collaboration, but mixed results on productivity, according to a new study focused on internal communication by the Institute for Public Relations and Peppercomm.

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5 Ways to Improve Internal Communication

Cision

The Institute for Public Relations recently released a white paper entitled Organizational Clarity: The Case for Workforce Alignment & Belief. Employee perception of how their job influences organizational success. Key insight about companies is not properly communicated from the C-Suite to employees. Of course you do.

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