ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. Worse, they may let the news trickle out without a proper media strategy.

Agency 205

Agency Pitching Internal International 205

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. What is public relations? It’s not a bad take. How is public relations defined?

Interviews 98

Interviews Publicity Technology Social Media 98

Ethical Voices

SEPTEMBER 18, 2023

And sometimes what employees want to hear or potential employees want to hear is one thing, but there has to be consistency with what’s going on externally. For example, the product launch sits with let’s say brand Y. It’s a new product launch, that’s exciting. PR is involved.

Ethics 52

Ethics Product Launch Corporate Consumer 52

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR Fuel

JANUARY 24, 2022

It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. You wouldn’t want your business to have negative press , which can push consumers and potential employees away. Use them to create a media narrative for your brand and control information spread. Draft an Eye-catching Press Release.

Creativity 111

Creativity Data Measurement Product Launch 111

PR Fuel

AUGUST 27, 2020

You may seek media coverage of your event, especially if your company is unveiling new technology that is especially relevant to the times. Product Launch Press Release. You can effectively deploy a press release to unveil a cool new product. You may have a few goals for your event press release.

Nonprofit 102

Nonprofit Local Writing Examples 102

Presspage

AUGUST 24, 2018

Designed to summarize a business, product, or event, media kits are primarily utilized by journalists and are typically known as a “one stop shop” for media contacts when they need quick access to information. In addition to videos, add product photos and even office photography (i.e.,

Media 68

Media Leadership Product Launch Television 68

Critical Mention

SEPTEMBER 3, 2018

Creating status updates through your company’s page and having individual employees share news also builds credibility. Over 80% of B2B companies use LinkedIn in new product launches, so the chances of you seeing your competitors sharing their news are at an all-time high. You can become a thought leader. Until next time!

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. You wouldn’t approach a meeting with a prospective customer that way, and this reporter has the capability to reach many prospective customers, current customers, investors and employees.

Interviews 60

Interviews Media Training Training Trends 60

Communications Conversations

JULY 19, 2018

Seems informed. This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. Opinionated.

Social Media 60

Social Media Media B2B Content Marketing 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Employee communication will continue to be a major focus for many CCOs. Data-driven strategy will increase in importance for employee communications.

Marketing 187

Marketing Content Marketing Data Social Media 187

Burrelles Fresh Ideas

MARCH 12, 2024

If you’re unsure of how to create branded content, start with simple ideas like: Highlight new products. Research your article thoroughly to find reputable sources of information. Download our free Product Launch tip sheet. Contact us for more information on Burrelles media outreach and monitoring services.

Social Media 78

Social Media Strategy Media Reputation 78

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. I am still very much in the trenches with my employees when it comes to account service, and I wouldn’t have it any other way. The agency life is the only life I’ve ever known. Planning is the backbone of any strategy.

Pitching 228

Pitching Agency Social Media Creativity 228

Contently - Strategy

DECEMBER 29, 2022

The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business. This often entails ensuring all data and information are up to date.

eBook 120

eBook Product Launch Software Internal 120