Remove Employee Remove Ethics Remove Software Remove Writing
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Questions are the Key to AI and Ethics

Mindful Marketing

” It was a question I heard while watching Bloomberg business one February many years ago that helped inspire me to write about ethical issues in marketing. population, ranging from four-year-olds to ninety-four-year-olds, watched the last Super Bowl, everyone should be asking, “Are the ads ethical?”

Ethics 96
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The Major Ethical Issues in Employee Communications – Ethan McCarty  

Ethical Voices

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs.

Ethics 80
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.”

Analysis 151
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PR Placing a Premium on Creativity; Findings from 5 Studies in Public Relations

Sword and the Script

Six in 10 comms pros face ethical challenges. A survey of 1,046 communication professionals in North America found 33% day they faced several ethical challenges in the last year and another 29% faced one ethical challenge. Finally, reporters respond to just 3.27% of pitches, however, many will write a story without responding.

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Vendors are starting to show new use cases for AI in PR [PR tech sum no. 49]

Sword and the Script

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 141
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After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

Sword and the Script

I took a business ethics course when I was studying for my MBA. It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). There’s another factor at play here too – and that’s the track record of M&A in PR software. Third largest in the U.S. See it here.”.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic.