Sat.Jun 18, 2022 - Fri.Jun 24, 2022

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Public Relations and Multicultural Companies

Ronn Torossian

Companies that want to stand out from their crowded markets and reach their target audiences need to utilize PR strategies. That way, they’ll become a lot more efficient at engaging and retaining their customers over a long period of time. Diversity There are plenty of different elements to go into creating an effective and successful […].

Company 195
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Strategies for collaborating with marketing

Onclusive

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand. How can marketing and PR jointly contribute to business goals?

Strategy 195
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5 KPIs that Showcase PR Value

ImPRessions - Crenshaw Communications

A top priority of the best PR agency teams is measuring how well we do. In our business, that means establishing key performance indicators (KPIs). KPIs serve as a benchmark for PR performance and help quantify program results. It’s been said that PR results are hard to measure, but in recent years that has changed. Evaluating performance and outcomes is now fairly sophisticated.

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20 Lessons from 20 Years: Why Storytelling is Key to Success in the Life Sciences | Business Wire Blog

Business Wire

We have all heard the saying “high risk, high reward.” Nowhere is this more relevant than in the biotech industry where companies push to change the status quo and bring to market groundbreaking new treatments and therapies while also grappling with the challenges of changing market conditions. So how do companies successfully juggle all of these variables and assuage any potential fears of shareholders, employees, customers, business development partners and others?

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Public Relations and SaaS Businesses

Ronn Torossian

Software as a service (SaaS) companies have a very distinct business model that’s created to increase and ease adoption. However, to do that, these businesses also need to utilize a public relations strategy that will align with that business model. Although a company might provide plenty of services or products that consumers might need, it’s […].

Publicity 195

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The many paradoxes of public relations

Stephen Waddington

Six months into PhD research studies I know more and more about less and less. But that’s a good thing because I know exactly where I'm heading. I’ve been publishing my research diary as I progress in my studies as a PhD research student. This is the latest post. Academic study strips back a subject to its foundation and rebuilds it around a hypothesis to create new knowledge that is tested by peers.

Publicity 190
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Why My College Crash Course in Crisis Communications Will Never End

PRSay

Photo of the author above right. My most important crisis communications test didn’t come through my PR work with PayPal, Snowflake or Tetris. It came in college. That’s when my big secret became the talk of the prestigious UT-Austin Plan II Honors Program. My diary had been stolen, and the contents had been shared throughout the student body. Looking back at the situation now, I’m not certain what was worse: my literary efforts to sound like a combination of Ayn Rand and Anais Nin — or my verba

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What is sensory marketing? How to practice the art of appealing to all 5 senses

Agility PR Solutions

Today’s technology means that marketing is more advanced than ever. Traditional tried-and-tested strategies like billboard ads or radio jingles aren’t enough. Brands need to activate all five senses to be noticed by consumers and potential clients. This one-stop guide will explain the benefits of sensory marketing and how it can work for a range of […].

Radio 155
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How Visuals Help You Achieve Greater Success With Your PR Efforts

Garrett Public Relations

It’s often said a picture is worth a thousand words. It turns out that it may even be worth better results from your public relations initiatives. A study by PR Newswire found that press releases with photos garnered nearly twice as many views as text alone. Further: Articles with images get 94% more views Readers connect with images […]. The post How Visuals Help You Achieve Greater Success With Your PR Efforts appeared first on PR Consultant Garrett Public Relations Columbus/Worthington

Study 142
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Facebook dominates the headlines among Kantar’s most valuable brands in 2022

NewsWhip

This month Kantar released their annual BrandZ Global Report that ranks, analyzes, and honors the world’s most valuable brands. This is done through Kantar’s financial model that calculates brand value (the $ amount that the brand contributes to the overall business value of the parent company). And we thought it would be interesting to put our own NewsWhip spin on it.

Facebook 138
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Why It’s Important to Maintain Marketing and PR Budgets in a Recession

Sword and the Script

Think of the economy as a networking room. When times are good that room is crowded, loud and noisy. It’s hard to communicate. When the economy goes south, that room goes quiet which offers a marked advantage for businesses that maintain their marketing and PR budgets. . They are talking about a recession again. Who is “they”? Seventy percent of academic economists surveyed by the Financial Times and 60% of CEOs surveyed by the Conference Board.

Marketing 136
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6 often-overlooked content marketing mistakes

Agility PR Solutions

Gone are the days when marketers used aggressive selling techniques to push their products on customers. Today’s customers know they need more than that. After all, not everyone on the internet wants or is ready to purchase something. Most of us just want to engage with brands we love. That’s where content marketing fits into […]. The post 6 often-overlooked content marketing mistakes appeared first on Agility PR Solutions.

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Prowly #PRChat with Adeeba Hussain, Communications Consultant

Prowly

Where else can go and get more insights into the PR world in just a couple of minutes than Prowly #PRChat? (Spoiler alert — nowhere!) In this series of quick takes from pros from across our industry, you get to know what the movers & shakers of PR think about current topics, how they feel […]. The post Prowly #PRChat with Adeeba Hussain, Communications Consultant appeared first on Prowly Magazine.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Take Time Off When You Run Your Own Business

Solo PR Pro

OK, Solo PR Pros, I've got a question for you: When was the last time you took a vacation? No, I mean like a *real* fully unplugged-from-work vacation — none of this, “Oh, I'll check in on my email real quick before I hit the beach.” When you run a business, it's not always easy to disconnect and take time off. I get it, and I'm right there with you as a fellow solo business owner.

How To 120
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PR is the next trend at Cannes

Steve Barrett on PR

PR agencies may once again have struck out in their own Lions category but earned media was an intrinsic part of every successful activation at the first in-person Festival of Creativity in three years.

Trends 150
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WorldcomPR’s new War in Ukraine survey of CEOs and CMOS reveals 5 issues requiring action

Agility PR Solutions

New research from The Worldcom Public Relations Group what CEOs are saying about the impact of the War in Ukraine, identifying five main topical issues that global CEOs and CMOs are talking about. In the period between February and May 2022, the top five topics are: The massive displacement of people and refugee flows; the […]. The post WorldcomPR’s new War in Ukraine survey of CEOs and CMOS reveals 5 issues requiring action appeared first on Agility PR Solutions.

Survey 106
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Social Media PR: How to Use Social Media For PR (w/ Examples)

Prowly

When you stop to think about it, the rise and growth of social media have provided PR professionals with many new and incredible opportunities. In fact, social media is now so useful to an overall PR strategy that you should dedicate a sizeable portion of your plan to social media PR. The goals of PR […]. The post Social Media PR: How to Use Social Media For PR (w/ Examples) appeared first on Prowly Magazine.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Prop Tech Public Relations

5W PR

When a company starts investing and engaging with the target audience using a long-term public relations campaign, it can generate a lot of positive results and a great return on investment. There are all kinds of benefits to establishing a company’s reputation, such as increasing brand visibility, supporting fundraising efforts, attracting talent, increasing employee and investor morale, reaching customers, and retaining them as well.

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The many paradoxes of public relations

Wadds Inc.

Six months into PhD research studies I know more and more about less and less. But that’s a good thing because I know exactly where I'm heading. I’ve been publishing my research diary as I progress in my studies as a PhD research student. This is the latest post. Academic study strips back a subject to its foundation and rebuilds it around a hypothesis to create new knowledge that is tested by peers.

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How to use social listening to evaluate your marketing campaign

Agility PR Solutions

Have you ever wondered how well your marketing campaigns are really doing? Are people engaging with your content? Do they like it? If not, what can you do to change that? Social listening can help you answer all of these questions and more. By tracking conversations online about your brand, products, or services, you can […]. The post How to use social listening to evaluate your marketing campaign appeared first on Agility PR Solutions.

How To 106
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The biggest news pages on Facebook in Germany, Spain and Italy for 2022

NewsWhip

Facebook is one of the largest social media platforms in the world, raking in 2.91 billion users monthly. In fact, 31% of Americans get their daily news from Facebook. But what about the rest of the world? . In 2021, Reuter’s Digital News Report showed that our European neighbors were increasingly active online, with 69% of Germans , 76% of Italians , and 78% of Spaniards sourcing their news from the web and social media.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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#MediaMonday – KTAR’s 100th Anniversary

HMA Public Relations

With KTAR celebrating its 100th anniversary this week, we are taking a walk down memory lane with posts over the years from both current and former KTAR staffers. Read more in the latest #MediaMonday!

Radio 84
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S&T Live Recap: Health and Wellness Becoming More Important for PR Pros

PRSay

Workplace health and wellness “is a topic that’s near and dear to my heart,” said Mark Mohammadpour, APR. For people working in the high-stress field of public relations, staying healthy “was a challenge before the pandemic, and it’s going to be after,” he said. Mohammadpour — owner and chief well-being officer of consulting firm Chasing the Sun in Portland, Ore. — was the guest for the June 23 edition of “ S&T Live ,” PRSA’s free, monthly webinar series on LinkedIn that delves further into

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How to strengthen customer relations by drafting flawless thank-you emails

Agility PR Solutions

Imagine shopping from a small online store. You’ve never heard of the brand before, but right after you make a purchase, you get a small note in your email that says: “Thank you for your purchase. We appreciate you choosing us over thousands of other brands. We promise you won’t be disappointed.” Wouldn’t you start […]. The post How to strengthen customer relations by drafting flawless thank-you emails appeared first on Agility PR Solutions.

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Your Questions About HubSpot Sales Hub, Answered

PR 20/20

L et’s face it: Digging up the answer to a sales CRM question can be a major time suck. Most of us don’t have an extra hour to sit on the phone with a customer support rep or sift through self-help articles for our answers. Today, you don’t have to. In our latest Cleveland HubSpot User Group (HUG) virtual event, we connected with HubSpot senior inbound sales professor, Kyle Jepson , to get answers to some of the most commonly asked Sales Hub questions.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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An Important PR Milestone

HMA Public Relations

Mascots are not only an eternal marketing tool for businesses, but an important milestone for PR people as well. Read more on the significance of mascots in today's post from Justin Liggin.

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How Should People Feel about Machines?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing We used to only have to worry about the feelings of people. Now we need to be careful not to offend a brand-new category of ‘beings’—machines. At least that’s what an engineer from one of the world’s top tech companies suggests.

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4 tips for improving your public relations game this summer

Agility PR Solutions

Preparing for the summer requires more than packing your bags and saying goodbye to your friends: It may also mean thinking about how you want people (namely future employers, partners, clients, etc.) to see you after graduation. The way that you market yourself can have a big impact on your opportunities in the near future. […]. The post 4 tips for improving your public relations game this summer appeared first on Agility PR Solutions.