Sat.Jun 18, 2022 - Fri.Jun 24, 2022

Public Relations and Multicultural Companies

Ronn Torossian

Companies that want to stand out from their crowded markets and reach their target audiences need to utilize PR strategies. That way, they’ll become a lot more efficient at engaging and retaining their customers over a long period of time.

Strategies for collaborating with marketing

Onclusive

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix.

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5 KPIs that Showcase PR Value

ImPRessions - Crenshaw Communications

A top priority of the best PR agency teams is measuring how well we do. In our business, that means establishing key performance indicators (KPIs). KPIs serve as a benchmark for PR performance and help quantify program results.

20 Lessons from 20 Years: Why Storytelling is Key to Success in the Life Sciences | Business Wire Blog

Business Wire

We have all heard the saying “high risk, high reward.” Nowhere is this more relevant than in the biotech industry where companies push to change the status quo and bring to market groundbreaking new treatments and therapies while also grappling with the challenges of changing market conditions.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Public Relations and SaaS Businesses

Ronn Torossian

Software as a service (SaaS) companies have a very distinct business model that’s created to increase and ease adoption. However, to do that, these businesses also need to utilize a public relations strategy that will align with that business model.

More Trending

Why you need to embrace nostalgia marketing now

PR Daily

Only ’90s kids will get why this technique is so valuable. Nostalgia marketing is taking the world by storm, as millennials and Gen-Z are longing for the past, and brands are taking them on a journey through time. The result? A successful marketing campaign that converts.

What is sensory marketing? How to practice the art of appealing to all 5 senses

Agility PR Solutions

Today’s technology means that marketing is more advanced than ever. Traditional tried-and-tested strategies like billboard ads or radio jingles aren’t enough. Brands need to activate all five senses to be noticed by consumers and potential clients.

Radio 131

Why It’s Important to Maintain Marketing and PR Budgets in a Recession

Sword and the Script

Think of the economy as a networking room. When times are good that room is crowded, loud and noisy. It’s hard to communicate. When the economy goes south, that room goes quiet which offers a marked advantage for businesses that maintain their marketing and PR budgets. .

Survey 118

Facebook dominates the headlines among Kantar’s most valuable brands in 2022

NewsWhip

This month Kantar released their annual BrandZ Global Report that ranks, analyzes, and honors the world’s most valuable brands. This is done through Kantar’s financial model that calculates brand value (the $ amount that the brand contributes to the overall business value of the parent company).

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

CBS News exec Shawna Thomas’ 3 tips for building better relationships with journalists

PR Daily

Thomas suggests positioning you organization as just one character in a bigger story.

6 often-overlooked content marketing mistakes

Agility PR Solutions

Gone are the days when marketers used aggressive selling techniques to push their products on customers. Today’s customers know they need more than that. After all, not everyone on the internet wants or is ready to purchase something. Most of us just want to engage with brands we love.

Future of local news report is a grim read

Stephen Waddington

Social media has replaced local news in communities across the UK. It is weakening community engagement and participation in local democracy. The collapse of local news is a crisis that has played out in plain sight over the past two decades.

Local 103

How to Take Time Off When You Run Your Own Business

Solo PR Pro

OK, Solo PR Pros, I've got a question for you: When was the last time you took a vacation? No, I mean like a *real* fully unplugged-from-work vacation — none of this, “Oh, I'll check in on my email real quick before I hit the beach.”

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How to write shorter

PR Daily

Short is good. We’re busy. No one has time to read lots of words when a few will do. But, to paraphrase Blaise Pascal , you don’t have time to make it shorter. Writing tight is a skill like any other. And as with most writing skills, the true craftsmanship comes before you type your first word.

WorldcomPR’s new War in Ukraine survey of CEOs and CMOS reveals 5 issues requiring action

Agility PR Solutions

New research from The Worldcom Public Relations Group what CEOs are saying about the impact of the War in Ukraine, identifying five main topical issues that global CEOs and CMOs are talking about.

Survey 101

How Visuals Help You Achieve Greater Success With Your PR Efforts

Garrett Public Relations

It’s often said a picture is worth a thousand words. It turns out that it may even be worth better results from your public relations initiatives. A study by PR Newswire found that press releases with photos garnered nearly twice as many views as text alone.

Is Word-of-Mouth Marketing the Best Form of Marketing?

Brand24

Let's focus on the definition, principles, and examples of word-of-mouth marketing. Start your own campaign today! Read to expand your knowledge. The post Is Word-of-Mouth Marketing the Best Form of Marketing? first appeared on Brand24. Digital Marketing Influencer Marketing Social Media Marketing

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

What prominent LGBTQ+ PR pros say about reaching the community in Pride and beyond

PR Daily

Avoid rainbow washing, celebrate intersectionality and more. As Pride month continues to celebrate the lives, bravery and love of LGBTQ+ people across the full spectrums of gender and sexual orientation, PR Daily reached out to a variety of comms pros who are proud members of these communities.

How to use social listening to evaluate your marketing campaign

Agility PR Solutions

Have you ever wondered how well your marketing campaigns are really doing? Are people engaging with your content? Do they like it? If not, what can you do to change that? Social listening can help you answer all of these questions and more.

How To 101

Why My College Crash Course in Crisis Communications Will Never End

PRSay

Photo of the author above right. My most important crisis communications test didn’t come through my PR work with PayPal, Snowflake or Tetris. It came in college. That’s when my big secret became the talk of the prestigious UT-Austin Plan II Honors Program.

Course 132

The biggest news pages on Facebook in Germany, Spain and Italy for 2022

NewsWhip

Facebook is one of the largest social media platforms in the world, raking in 2.91 billion users monthly. In fact, 31% of Americans get their daily news from Facebook. But what about the rest of the world? .

Measuring the Impact of PR: A Roadmap to True Value

Measuring the true impact of Comms is a daunting enough task. And without the right measurement program, PR risks losing ownership of its own success. In this new whitepaper from measurement expert Neil Morrison, you'll learn five tips to help move beyond vanity metrics.

Roe v. Wade has been overturned. Here’s how organizations are responding.

PR Daily

The PR response to the blockbuster news. After weeks of speculation about a leaked draft opinion that indicated that abortion would no longer be guaranteed as a federal right but instead left up to the states to decide, Roe v. Wade has officially been overturned by the United States Supreme Court.

Film 132

How to strengthen customer relations by drafting flawless thank-you emails

Agility PR Solutions

Imagine shopping from a small online store. You’ve never heard of the brand before, but right after you make a purchase, you get a small note in your email that says: “Thank you for your purchase. We appreciate you choosing us over thousands of other brands. We promise you won’t be disappointed.”

#MediaMonday – KTAR’s 100th Anniversary

HMA Public Relations

With KTAR celebrating its 100th anniversary this week, we are taking a walk down memory lane with posts over the years from both current and former KTAR staffers. Read more in the latest #MediaMonday! Media Monday KTAR radio

Your Questions About HubSpot Sales Hub, Answered

PR 20/20

L et’s face it: Digging up the answer to a sales CRM question can be a major time suck. Most of us don’t have an extra hour to sit on the phone with a customer support rep or sift through self-help articles for our answers. Today, you don’t have to.

Spreading the Good News: Four Best Practices for Construction Projects

The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,

When a mid-tier media outlet might be better than a top-tier placement

PR Daily

And how to get placements in these smaller outlets. Do you want to get into The Wall Street Journal or on CNBC? Congratulations. So does everyone else. Which is why it’s really, really hard to secure top-level press.

Radio 132

4 tips for improving your public relations game this summer

Agility PR Solutions

Preparing for the summer requires more than packing your bags and saying goodbye to your friends: It may also mean thinking about how you want people (namely future employers, partners, clients, etc.) to see you after graduation.

An Important PR Milestone

HMA Public Relations

Mascots are not only an eternal marketing tool for businesses, but an important milestone for PR people as well. Read more on the significance of mascots in today's post from Justin Liggin. Odds and Ends Marketing mascots mr. pickles