Sword and the Script
FEBRUARY 28, 2023
Guest post: From short-termism to hard-selling, Kathy Casciani identifies six common, but avoidable, public relations mistakes Public relations (PR) is a valuable part of the marketing mix, and an essential tool when it comes to building trust and authority for your brand or company. (OK
Shift Communications
FEBRUARY 28, 2023
By Sarah Babbitt, VP, Agency Marketing Are you extending your PR efforts with paid promotion? If not, you’re leaving a lot on the table. This is why. Earned media coverage is well trusted and does have a built-in audience. It’s a much larger one than your business probably has on its own.
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ImPRessions - Crenshaw Communications
FEBRUARY 28, 2023
With a recession threatening, cutting the PR budget may seem like a good way to protect the bottom line. A public relations campaign doesn’t typically generate immediate sales, which can be a priority in a soft economy.
Agility PR Solutions
FEBRUARY 26, 2023
Why marketing pros should lean into human/AI collaboration before they get left in the dust. I’d like to start this article with a promise to readers: Neither ChatGPT nor a similar AI-driven language model had any part in the creation of this content.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Mastering the art of crisis communication is a must-have skill for any public relations professional. Join Shawna Bruce in this webinar as she unpacks the essential elements of clear and compelling messages, the key to communicating with stakeholders, and best practices for managing social media to avoid chaos!
Agility PR Solutions
FEBRUARY 28, 2023
As a communications professional, you’re aware of how important it is to clearly articulate your brand’s values (or the values of your client’s brand). More and more, stakeholders want to do business with, or work for, companies that align with their purpose.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
FEBRUARY 28, 2023
Brand collaborations can be a powerful marketing tool when executed correctly. Recently, Nike and Tiffany & Co unveiled that the brands would be releasing their first collaboration in March. The initial announcement was for a sneaker collaboration, but a subsequent update showed more products.
Prohibition
FEBRUARY 27, 2023
We’re back with another campaign round up. This time we’re looking at the best so far for 2023, the ones that have caught our and the UK media’s attention for all the right reasons!
Axia PR
FEBRUARY 27, 2023
10 additional PR strategies and tactics you should add to your PR program When people unaware of public relations talk about PR, they usually envision it as a world of press releases and wining and dining, all with the ultimate goal of getting media coverage.
PR Daily
FEBRUARY 28, 2023
Including updates from LinkedIn, Meta, YouTube, Snapchat and Twitter. Social media sites continue to roll out new features at a furious pace in 2023. Many of these are minor quality of life improvements (hello, scheduling LinkedIn newsletters!),
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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.
Business Wire
MARCH 2, 2023
In a webinar with Black PR Wire , The State of Black Media 2023 , a panel of media experts and professionals, moderated by Traci Cloyd , shared their candid and powerful insights on Black media in America today.
Agility PR Solutions
MARCH 2, 2023
Many of our clients who accept an invitation to appear as a guest on a podcast are shocked when they learn that the interview included a video recording that was uploaded to YouTube.
ImPRessions - Crenshaw Communications
FEBRUARY 27, 2023
Crenshaw Communications, an award-winning B2B PR firm representing leading ad tech brands, recently welcomed Patrice Gamble as PR account director and Anna Julow Roolf as chief of staff.
PR Daily
FEBRUARY 27, 2023
Multicultural is now mainstream. Yaneiza Echezarraga is co-founder of Twin Minds Media. The Hispanic or Latino population grew from 16.3% of the U.S. population in 2010 to 18.7% in 2020.
Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant
Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.
NewsWhip
FEBRUARY 28, 2023
It’s easy to get lost in the noise of social media nowadays. With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact.
Agility PR Solutions
MARCH 1, 2023
Personalization has become an integral part of day-to-day communication between brands and customers. Where can you spot it? We receive emails starting with our name. We see relevant products on eCommerce websites. Netflix offers us films based on our past behavior.
PRSay
FEBRUARY 28, 2023
Media relations hinges on the relationships that we create and maintain with the press. We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms.
PR Daily
MARCH 3, 2023
When it comes to asking questions and adding emotion, humans win out over bots for now. I was sitting poolside at a San Juan, Puerto Rico, resort bar, minding my own business, when ChatGPT settled into a barstool next to mine and ordered a pina colada.
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What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.
Mindful Marketing
FEBRUARY 26, 2023
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing Competition is an inevitable part of life: Each day people contend for everything from parking spaces to produce, but perhaps the most intense competition occurs when one’s livelihood is on the line.
Bianchi Biz Blog
MARCH 2, 2023
Admit it. We’ve all done it. We’ve been lured by the lowest price and ended up with sub-optimal performance.
PR Fuel
MARCH 2, 2023
Did you know that over 80% of consumers say they trust recommendations from journalists more than advertising? That’s just one reason why a strong PR campaign is essential for any business that wants to build credibility and attract customers.
PR Daily
FEBRUARY 28, 2023
We spoke with Nicole Moreo at LinkedIn about how thought leaders can reach their goals on the networking platform. If you want to be able to share your organization’s wisdom and expertise with the world, you’ll need your experts, goals and audience to align on the right platform.
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Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.
Contently - Strategy
MARCH 2, 2023
Chalk it up to our shrinking attention spans, but short-form video is thriving. It’s not surprising: We like to multi-task, and we like quick hits. So if you want something that will grab a consumer’s attention for a hot minute, video is key.
HMA Public Relations
FEBRUARY 28, 2023
After recently attending a promotion and pinning ceremony at the Arizona Air National Guard, Scott Hanson is sharing his experience and the meaning behind the event. Read more in this blog post. Odds and Ends Arizona Air National Guard ceremony event flag
PR Fuel
FEBRUARY 25, 2023
In late February of 2022, an ad for Applebee’s with a twerking cowboy played alongside a CNN news coverage of the Ukraine/Russia war. Netizens were outraged by the juxtaposition and took to Twitter to complain. A clip of the mistake racked up over.
PR Daily
MARCH 3, 2023
Plus: TikTok is in peril once again. Smartphones have become a necessity in modern life in just 16 years. It’s hard to imagine doing much of anything without an iPhone or Android device to provide directions, payment options or just communication. But what comes next?
5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Agility PR Solutions
MARCH 2, 2023
Digital platforms have had a huge impact on how we learn and interact with the world. Nowadays, almost everyone has a mobile device in their pocket, and many spend their free time scrolling through endless social media feeds.
OnePitch
MARCH 1, 2023
On this week’s Pitches That Placed, we’re highlighting a pitch that landed a placement in TechCrunch through OnePitch for an upcoming partnership announcement for a new product. Pitch Tips
PR 20/20
MARCH 2, 2023
Do you need more blog subscribers? Of course, you do. Subscribers are loyal contacts that raised their hands, saying they want to read your content. They help gauge what the industry wants to read and determine if your content is getting readership ROI.
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