Sat.May 18, 2019 - Fri.May 24, 2019

5 social media tactics to expand and engage your audience

PR Daily

User-generated content, influencer marketing and online polls can attract new followers and keep your brand faithful coming back for more. Social media can help you enhance your organization’s messaging reach and interactions with target audiences.

Social Responsibility: How Brands Can Use Marketing to Send a Strong Message


Diversity. Inclusion. Equality. Wellness. All of the words above have one thing in common: they are current issues that are now at the core of marketing and advertising. Why is this? As with any time period, social movements often take precedent when it comes to creating strong messaging.

The customer is always right—but 4 in 5 businesses struggle to put customers first

Agility PR Solutions

Brands and businesses are hailing the importance of a customer-centric business and marketing strategy—but are they walking the walk?

What Game of Thrones Teaches Us about the Value of Public Diplomacy

PR Expanded

A Guest Post By Priya Lothe Doshi, Professorial Lecturer, American University. NOTE : Spoiler alert for anyone who is not up-to-date with GoT Season 8!

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

What’s Better, PR Agency Or Client Side Work?

ImPRessions - Crenshaw Communications

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. This is the time of year when I get questions from new graduates about which path makes the most sense for an aspiring PR professional.

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More Trending

5 tactics to free your text of needless prepositional phrases

PR Daily

Using active voice and the genitive case are just two ways to eliminate this grammatical structure and streamline your writing. Little words and phrases can clog your writing.

The secrets of getting your company featured on a podcast

Agility PR Solutions

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners?

19 for ’19: Words of Advice for the Graduating PR Class


Each month, the editors of Strategies & Tactics post a question on PRSA’s LinkedIn account , and share an array of the responses in our What’s Trending section. . For the May issue, in honor of graduation season, we asked: What’s your advice for the PR/communications class of 2019? You had a lot to say on this topic! We had more than 50 replies in the first few hours.

Paid Social Media as Surround Sound in B2B Marketing; Off Script No. 39: Betsy Hindman of the Hindman Company

Sword and the Script

When you think enterprise sales, it’s probably not Disney that comes to mind. Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How PR pros should account for social media ‘lurkers’

PR Daily

These valuable social media users might be avoiding your best efforts to measure campaigns. Here’s why you shouldn’t ignore them in your online strategy. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration.

How to motivate people to review your business

Agility PR Solutions

In a world where positive reviews hold more value than paid ads and, thus, bring in more revenue, it’s only logical that businesses would be going the extra mile in an attempt to encourage people to leave a positive review.

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What the Ohio Restaurant Association Is Doing for Travel and Tourism in the Buckeye State


Columbus, Ohio, native Homa Lily Moheimani is the manager of media and communications at the Ohio Restaurant Association. Here, the former Walt Disney Company veteran discusses how her Association helps make Ohio a travel destination.

Travel 101

The Difference Between Empathetic Marketing and Fake Empathy

Contently - Strategy

On May 2, Burger King announced a new line of boxed meals called Real Meals, a competitive riff on McDonald’s Happy Meals. Burger King’s Real Meals include the Blue Meal, Salty Meal, Yaaas Meal, and DGAF (Don’t Give a F ) Meal.

How PR pros can fight growing media relations difficulties

PR Daily

Industry insiders report that media relations is only getting harder, however the benefits remain for PR pros that can cut through the noise. Here are some tips. Media relations is hard and getting harder. That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey.

Gen Z graduates to the workforce—how their job search differs

Agility PR Solutions

The oldest members of Generation Z are turning 22 this year, and as they prepare to graduate college, many will be entering the professional workforce.

6 questions with Eric Strauss from ABC News

Muck Rack

6 questions with Eric Strauss from ABC News


#MediaMonday – Arlyssa Becenti

HMA Public Relations

Today’s #MediaMonday comes to us from the Navajo Nation, where Arlyssa Becenti covers the Navajo Nation Council for the Navajo Times.

6 tips to spruce up your online content

PR Daily

Refresh your social media profiles, prune your email list, and polish up your Google My Business page to make it shine. It’s never a bad time to give your content a good scrub, shine and polish. Once a year—at least—block off a chunk of time to clean up your social media profiles, websites and blogs.

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3 ways for companies to defend their reputations online

Agility PR Solutions

Most of us have heard the famous phrase, “It takes many good deeds to build a good reputation, and only one bad one to lose it.” Unfortunately, these days, you don’t have complete control over your own reputation.

Storytelling Lands Commodity Semiconductor on TV

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. You periodically hear that someone is “good TV.” Bill Hader is good TV (looking forward to binging “Barry” on my next overseas flight). Tina Fey is good TV.

How the National LGBTQ Task Force uses Muck Rack to achieve their PR goals

Muck Rack

How the National LGBTQ Task Force uses Muck Rack to achieve their PR goals


4 PR gaffes that jeopardize your reputation

PR Daily

In today’s media climate, consumer trust is the most valuable commodity your organization can possess. Here are four mistakes that damage public confidence. There are few things as stressful as managing a PR disaster.

Personalization budgets are booming—but execs admit capabilities are still lagging

Agility PR Solutions

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Bill Cosby Promotes Coke, Stranger Things Have Happened

Karwoski & Courage

With all the instantaneous data available to us today, sometimes we need to be reminded of what the data doesn’t always tell us and how important that can be. This morning’s marketing news provides a great example.

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Been there, done that: Top 5 PR nightmares

Muck Rack

Been there, done that: Top 5 PR nightmares


3 questions that can trip up your media interview

PR Daily

Some journalists will intentionally throw curveballs to try and knock your spokesperson off his or her game and make a salient mistake. Here’s how to prepare for probing reportage. Reporters can be a wily bunch.

PR software spend booms in 2018—what’s driving this growth?

Agility PR Solutions

To the delight of PR service providers—and indicative of their increasing value to the public relations industry—spend on media intelligence software and information solutions by PR pros surged to over $4.1

Top Agencies End Unpaid Internships


Kudos to The PR Council’s 110 U.S. public relations firms for signing a new policy ending unpaid internships and urging others to do the same. Although most of the Council’s agencies already pay interns, the policy effective January 1, 2020, confirms that all member firms will pay U.S.

Comms School: end of term

Stephen Waddington

Comms School is back for one last time tomorrow Tuesday 21, May. Please join us at 630pm, BST. In 2010 Antony Mayfield wrote a book called Me and My Web Shadow: How to Manage Your Reputation Online.

7 hints to help create viral content

PR Daily

All content marketers are hoping to have that rare success where your creation is shared again and again on social media. Here’s how to improve your chances. This article originally appeared on PR Daily in May of 2018. What’s the essential element of any promotional campaign?

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Media relations mentoring—20 ways to improve your media game

Agility PR Solutions

Who often is your biggest critic? When it comes to accurate and objective critiques of how you did during a media interview, your eyes and ears aren’t exactly impartial judges. When trained, they can be supremely effective in evaluating your sure-footed successes and your less-than-ideal slips.

Silver Anvil Host Chef Jeff’s Recipe for Success in Life


Jeff Henderson, a well-known TV chef, is in the middle of a non-culinary activity. “I I was just trimming a tree, waiting on your call,” says Henderson, better known as Chef Jeff to his Food Network followers. “I I have a gardener, but I like doing that type of work, too. It’s very mental for me.