Sat.Jan 14, 2017 - Fri.Jan 20, 2017

Trending Sources

Seven Ways to Launch a Product Without a News Release

Spin Sucks

You're ready to launch a product and now all you need is a news release. Right? Hold up, there! Gini Dietrich outlines the seven far better ways to launch a new product. The post Seven Ways to Launch a Product Without a News Release appeared first on Spin Sucks.

Increasing PR Productivity With New Tech Tools

ImPRessions - Crenshaw Communications

Whoever said “there are only so many hours in the day” definitely doesn’t work in public relations. Our work is 24/7 and then some, when a major announcement or event is planned.

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How To Create Great Content With Your Data

Cision

One of the challenges facing content creators is how to create consistent, meaningful content. All of us experience spammy weekly (or daily) emails of irrelevant content, and perhaps wonder if some of our content is received so unfavorably.

Data 85

Millennial Communication Professionals in the Workplace

IPR

Millennial communication professionals and their managers hold sharply different perceptions about millennials’ workplace factors, values and attributes. By: Juan Meng, Ph.D., University of Georgia & Bruce K. Berger, Ph.D., University of Alabama.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Journalists Aren’t Reading Your Pitches; What You Can Do About It

PRSay

My email inbox is a testament to the fact that many PR professionals are equating busy-ness (a.k.a. the number of pitches they send out) with working hard at their jobs. If only it were that simple! Here’s the thing—most of the pitches I receive for Spin Sucks are ice cold.

Top Annoying Social Media Habits to Avoid for PR Professionals

Spin Sucks

Social media is a great tool to connect and share with others. But even though it's been around for more than a decade, there are many that use it to scream from the rooftops about their business or rant about what makes them angry. Eric Sachs shares social media habits PR professionals should avoid.

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Truth! 11 Rituals for the Best Social PR Year Ever

Social PR Chat

It’s hard to imagine slowing down when the digital world is moving faster than the speed of light. We are bombarded with approximately 126 emails a day , spend about 35 percent of time in meetings, or Skype calls and live in an era where practically everything is in real-time.

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Behind the Headlines with Catriona Pollard

Cision

Today, media is fragmented and competitive. To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

An Implosion of Trust

6 A.M.

2017 Edelman Trust Barometer Business and Populism Implosion of Trust Richard Edelman Trust

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How to Achieve Your PR Goals When the Novelty Wears Off

Spin Sucks

If you want to be successful you know you need to set goals. But when you're caught up in the daily busyness, how do you find the time and energy to put them into practice? Corina Manea shares how to achieve your PR goals in 2017 without burning out.

3 trends PR pros should embrace in 2017

PR Daily

What does the public relations industry have to look forward to in 2017? What’s in store for practitioners, agencies and companies seeking to build awareness, reputation and trust? Three mega-trends are on their way and will arrive on our industry’s shores this year.

The Most Common Systematic Failure In Crisis Communication – And Odds Are, You’re Vulnerable To It

Melissa Agnes

One important aspect of your organization’s successful crisis management, is being able to reach out to, and communicate with, all impacted and relevant stakeholders, in a timely and efficient fashion.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Basic Training for Branded Video

Beyond PR

It’s no secret that news releases that include multimedia make your story stand out and build deeper connections with your audiences.

BORENSTEIN GROUP PROMOTES DOMINICK TERRY TO AGENCY’S DIGITAL CREATIVE DIRECTOR

Borenstein Group

Borenstein Group is pleased to announce it has promoted Dominick Terry, its digital designer, to the position of the agency’s Digital Creative Director.

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8 job changes that re-shaped the PR/social market in Minnesota in 2016

Communications Conversations

2016 was a good year to be a job seeker. Specifically, for mid- to senior-level PR folks with a strong digital skill set. As a result, we saw a far amount of hopping industry-wide. But, we also saw a number of key moves that I think will impact 2017.

The Separation of Powers in Today’s Media Landscape

AirPR

As the countdown to the inauguration continues, I thought it would be fun — and hopefully a bit interesting — to have a little Government 101 refresh while simultaneously prompting you to think differently about the media world and all its various players.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

5 Things to Know About Branded Content

Beyond PR

If I’m right, branded content is going to have its heyday in 2017. I think we’ll see brands who formerly invested in traditional advertising start to pour dollars into relevant, useful content in an effort to connect with their customers. Here’s what you need to know about this rising trend.

2017 Predictions: Tips on Building a Successful Digital Marketing Campaign

PRSay

2016 was the year of the unexpected. From a Trump presidency to Brexit, I think I speak for most us when I say that I’m excited that 2017 is finally here. There’s a lot to look forward this year but not all change is bad.

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How We Can Fix the Workplace Gender Gap…One Individual at a Time

Spin Sucks

There is only one way to fix the workplace gender gap—and it's if we all work together to do it. Gini Dietrich has five ways we can do exactly that. The post How We Can Fix the Workplace Gender Gap…One Individual at a Time appeared first on Spin Sucks. Related Stories Anonymous No More: Charles Arment Shares His Story Sexism is Alive and Well at This Year’s PRSA Conference A Woman’s Responsibility Begins with a Healthy Mentality.

Smart Digital Marketing Starts With This One Thing

WiredPR Group

The world of digital marketing and advertising can seem like a Rubics cube to those who don’t work in it day in and day out. Like a game of poker with a cheap buy-in, the barrier to entry appears low at first.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Share the major keys to your social media success

PR Daily

Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML]

Sword and the Script

Business leaders outside of communications struggle to understand messaging. It sometimes strikes people as a nebulous and becomes equated with PR or marketing snake oil. It is not. Messaging requires research inside the organization, research outside the organization, reflection and sometimes, even a little tough love.

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What Star Wars Teaches Us About Content Marketing and PR

Spin Sucks

Along with entertaining audiences all these decades, the Star Wars series have been a great lesson in content marketing and PR. Catalin Zorzini has more. The post What Star Wars Teaches Us About Content Marketing and PR appeared first on Spin Sucks.

Supporting the Brand Building for a Country, Not an Assignment That Comes Along Every Day

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Today we publicly announced that the country of France is now a client.

How—and why—to trust your employees to talk about your brand online

PR Daily

Employee advocacy is taking corporate communications by storm. Encouraging employees to be your organization's champions could be the perfect answer to journalists increasingly seeking real stories on social media.

How to Provide Eye-Candy with News Releases

The Proactive Report

Visual content is still the best way to increase engagement. Unfortunately, most PR practitioners are not professional photographers or graphic designers. It was never part of our training because it was not part of PR before. Now it definitely is.

What Are Your 2017 Content Marketing Goals?

Spin Sucks

What skills are you building to reach your content marketing goals for 2017. Laura Petrolino shares hers and asks you to join the conversation. The post What Are Your 2017 Content Marketing Goals? appeared first on Spin Sucks. Related Stories PR Content Strategy: Let’s Talk Shop!

3 Visual Tips to Give that Boring Annual Report Some Pop

LTPR

Here we are, a new year but likely the same old tried and true annual report. Let me guess, a letter from the CEO, message from the board chair and some market insights from the treasurer. Sandwiched in somewhere is a highlight of community service and charitable giving.

3 ways media metrics can help you handle PR crises

PR Daily

By Ashley Deibert. Making your brand or client look good is different from making them look un-bad.