Sat.Jan 14, 2017 - Fri.Jan 20, 2017

The Separation of Powers in Today’s Media Landscape

Onclusive

As the countdown to the inauguration continues, I thought it would be fun — and hopefully a bit interesting — to have a little Government 101 refresh while simultaneously prompting you to think differently about the media world and all its various players.

Why Newswires? The Past, Present & Future of Trusted News

Business Wire

Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. Trends and technical advancements have influenced how news is both distributed and consumed.

Increasing PR Productivity With New Tech Tools

ImPRessions - Crenshaw Communications

Whoever said “there are only so many hours in the day” definitely doesn’t work in public relations. Our work is 24/7 and then some, when a major announcement or event is planned.

Tools 277

Taking Your Brand From a ‘Want’ to a ‘Need’ in 3 Steps

Cision

Advertisers today love to one-up each other with wild, exciting content that goes to any length to attract consumer attention. But will this contest of craziness really turn once-in-a-while customers into die-hard fans? Probably not.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Chargers move strains fan loyalty

Ronn Torossian

Any time a pro sports franchise up and moves to another market, it leaves fans fuming. Remember the Colts slipping away from Baltimore to move to Indianapolis in the “dark of the night?”

Sports 212

More Trending

How Public Relations And Customer Relations Can Work Together

ImPRessions - Crenshaw Communications

Good customer service and good public relations have never been more aligned. One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint.

How To Create Great Content With Your Data

Cision

One of the challenges facing content creators is how to create consistent, meaningful content. All of us experience spammy weekly (or daily) emails of irrelevant content, and perhaps wonder if some of our content is received so unfavorably.

Data 213

3 trends PR pros should embrace in 2017

PR Daily

What does the public relations industry have to look forward to in 2017? What’s in store for practitioners, agencies and companies seeking to build awareness, reputation and trust? Three mega-trends are on their way and will arrive on our industry’s shores this year.

Trends 161

How to Empower Your Small Business PR with Thought Leadership

B2B PR Sense

In small business PR, it’s easy to suffer from product or service egomania. OK… so I made up that diagnosis. But the point is to succeed as a small B2B business, you need to believe in the greatness of your product or service.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

A Journalist’s POV: 3 Questions From A PR Agency

ImPRessions - Crenshaw Communications

In public relations, it’s often said that you’re only as good as your media contacts. We at Crenshaw pride ourselves on nurturing real relationships with journalists, beyond mere constant pitching.

Agency 170

Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

I enjoyed the NY Enterprise Tech Meetup last week. In addition to two great demos, the event featured a panel that discussed UI design. It is a topic that intrigues me. Fusion PR has represented a number of providers of tech that improve user experience.

Behind the Headlines with Catriona Pollard

Cision

Today, media is fragmented and competitive. To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers.

3 ways media metrics can help you handle PR crises

PR Daily

By Ashley Deibert. Making your brand or client look good is different from making them look un-bad.

Crisis 142

The Most Common Systematic Failure In Crisis Communication – And Odds Are, You’re Vulnerable To It

Melissa Agnes

One important aspect of your organization’s successful crisis management, is being able to reach out to, and communicate with, all impacted and relevant stakeholders, in a timely and efficient fashion.

Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

I enjoyed the NY Enterprise Tech Meetup last week. In addition to two great demos, the event featured a panel that discussed UI design. It is a topic that intrigues me. Fusion PR has represented a number of providers of tech that improve user experience. It’s always great to do a reality check and hear about a market segment first-hand, from those who work in the field.

Twitter Marketing Automation is a Glimpse of AI Saturation

Sword and the Script

Twitter has long been a marketing favorite, but its growth prospects have been questioned. The company has swapped out leadership, it’s bleeding talent (and institutional knowledge) and the CEO has asked the community for improvement suggestions.

11 tips on social media and health care marketing

PR Daily

Sometimes we overlook the fundamentals of daily tasks. Savvy PR and marketing leaders are learning how their work connects to business outcomes. Still, sharing content and common online courtesy are essential, too. This infographic.

3 Crisis Management Trends To Watch Out For In 2017

Melissa Agnes

Every year, we see organizations face crises of mass destruction. Think of Wells Fargo , Whole Foods Market , Samsung … and those are just a few of the catastrophic crises we watched unravel in 2016 alone. And 2017 will be no different.

San Diegans - Your Football Brand Has Never Looked Better

The Stalwart Blog

Amidst the debacle of the Chargers’ slithering off to a city that doesn’t even want them, many in America's Finest City missed one small news item this week. San Diego State University’s football team landed in the final Top 25 Associated Press Poll for the 2016 season. . That’s right.

Brand 107

Journalists Aren’t Reading Your Pitches; What You Can Do About It

PRSay

My email inbox is a testament to the fact that many PR professionals are equating busy-ness (a.k.a. the number of pitches they send out) with working hard at their jobs. If only it were that simple! Here’s the thing—most of the pitches I receive for Spin Sucks are ice cold.

How—and why—to trust your employees to talk about your brand online

PR Daily

Employee advocacy is taking corporate communications by storm. Encouraging employees to be your organization's champions could be the perfect answer to journalists increasingly seeking real stories on social media.

How to Provide Eye-Candy with News Releases

The Proactive Report

Visual content is still the best way to increase engagement. Unfortunately, most PR practitioners are not professional photographers or graphic designers. It was never part of our training because it was not part of PR before. Now it definitely is.

Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML]

Sword and the Script

Business leaders outside of communications struggle to understand messaging. It sometimes strikes people as a nebulous and becomes equated with PR or marketing snake oil. It is not. Messaging requires research inside the organization, research outside the organization, reflection and sometimes, even a little tough love.

B2B 98

39 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government. Public Information Manager , City of Portland, Portland, OR – apply by Feb.

Twitch and Blizzard Entertainment earn kudos for Twitter banter

PR Daily

Social media managers, take note. Twitch, the live-streaming service for video gaming enthusiast, and video-game maker Blizzard Entertainment recently treated their Twitter fans to a jovial back and forth in a move that points to what has become a new era in online brand responses.

Truth! 11 Rituals for the Best Social PR Year Ever

Social PR Chat

It’s hard to imagine slowing down when the digital world is moving faster than the speed of light. We are bombarded with approximately 126 emails a day , spend about 35 percent of time in meetings, or Skype calls and live in an era where practically everything is in real-time.

eBook 91

8 job changes that re-shaped the PR/social market in Minnesota in 2016

Communications Conversations

2016 was a good year to be a job seeker. Specifically, for mid- to senior-level PR folks with a strong digital skill set. As a result, we saw a far amount of hopping industry-wide. But, we also saw a number of key moves that I think will impact 2017.

Agency 127

Responding to Crises, Delta Provides Diversity Training to Cabin Crews

PR News

There’s good news and bad news surrounding media reports Jan. 17 that Delta cabin personnel will be receiving diversity training.

How social media monitoring helps marketing efforts

PR Daily

For all the time we spend talking about social media marketing, one of its most important aspects is can be the most overlooked. Communicators can be so focused on broadcasting messages that we forget that social media implies a two-way communication flow.

Qualitative versus Quantitative data, and why PR needs to be good at both

Media Bullseye

One of those topic areas in which people’s eyes seem to glaze over are discussions on qualitative and quantitative data. Maybe it is the words themselves (they sound similar), or perhaps their use evokes being back in school for some.

Data 86

True engagement is slowly dying on the internet

Communications Conversations

Take a peek at any corporate social media program and you will likely see “engagement” listed as a KPI in some way, shape or form. Yet, the way the social web is going, that might be a foolish proposition. Look no further than Twitter for just one example.

B2B 127

3 Visual Tips to Give that Boring Annual Report Some Pop

Reputation Us

Here we are, a new year but likely the same old tried and true annual report. Let me guess, a letter from the CEO, message from the board chair and some market insights from the treasurer. Sandwiched in somewhere is a highlight of community service and charitable giving.