Sat.Jan 14, 2017 - Fri.Jan 20, 2017

article thumbnail

The Separation of Powers in Today’s Media Landscape

Onclusive

As the countdown to the inauguration continues, I thought it would be fun — and hopefully a bit interesting — to have a little Government 101 refresh while simultaneously prompting you to think differently about the media world and all its various players. Let’s start with a flash back to grade school. Remember learning about […].

Media 223
article thumbnail

Taking Your Brand From a ‘Want’ to a ‘Need’ in 3 Steps

Cision

Advertisers today love to one-up each other with wild, exciting content that goes to any length to attract consumer attention. But will this contest of craziness really turn once-in-a-while customers into die-hard fans? Probably not. Brands need to stop selling out for first glances and start getting back to the things that create lasting impact. A good first impression provides the initial spark, but what consumers really want to know is how your brand’s offerings help them meet their individua

Branding 217
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Chargers move strains fan loyalty

Ronn Torossian

Any time a pro sports franchise up and moves to another market, it leaves fans fuming. Remember the Colts slipping away from Baltimore to move to Indianapolis in the “dark of the night?” Or when the Cleveland Browns went to Baltimore and left their loyal Dog Pound back in Cleveland feeling totally betrayed? What about when the Brooklyn Dodgers jumped from coast to coast to live large in Los Angeles, or when the Seattle Supersonics devastated basketball fans in the Pacific Northwest by moving 

Sports 163
article thumbnail

Why Newswires? The Past, Present & Future of Trusted News

Business Wire

Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. Trends and technical advancements have influenced how news is both distributed and consumed. The stability, credibility and widespread usage of newswire distribution networks are a primary reason why communications professionals view them as the backbone of the news dissemination process.

Financial 164
article thumbnail

The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

article thumbnail

The Most Common Systematic Failure In Crisis Communication – And Odds Are, You’re Vulnerable To It

Melissa Agnes

One important aspect of your organization’s successful crisis management, is being able to reach out to, and communicate with, all impacted and relevant stakeholders, in a timely and efficient fashion. While you’ll most certainly leverage the digital landscape in some capacity to communicate your main messages – whether it’s via your corporate website, social media, etc. – we can’t overlook the importance of one-on-one, more personable communications that aim

More Trending

article thumbnail

Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

I enjoyed the NY Enterprise Tech Meetup last week. In addition to two great demos, the event featured a panel that discussed UI design. It is a topic that intrigues me. Fusion PR has represented a number of providers of tech that improve user experience. It’s always great to do a reality check and hear about a market segment first-hand, from those who work in the field.

article thumbnail

A Journalist’s POV: 3 Questions From A PR Agency

ImPRessions - Crenshaw Communications

In public relations, it’s often said that you’re only as good as your media contacts. We at Crenshaw pride ourselves on nurturing real relationships with journalists, beyond mere constant pitching. For clients for whom key trade or vertical publications are important, those connections are doubly important. Not only do they help generate targeted media coverage, but they’re often influential for media who cover their sector for key business or general news outlets.

Agency 131
article thumbnail

3 Crisis Management Trends To Watch Out For In 2017

Melissa Agnes

Every year, we see organizations face crises of mass destruction. Think of Wells Fargo , Whole Foods Market , Samsung … and those are just a few of the catastrophic crises we watched unravel in 2016 alone. And 2017 will be no different. So, in order to help you get a head-start on your crisis preparedness for the upcoming year, in this week’s #crisisready video , I discuss three important trends that risk impacting your organization’s crisis management.

article thumbnail

Journalists Aren’t Reading Your Pitches; What You Can Do About It

PRSay

My email inbox is a testament to the fact that many PR professionals are equating busy-ness (a.k.a. the number of pitches they send out) with working hard at their jobs. If only it were that simple! Here’s the thing—most of the pitches I receive for Spin Sucks are ice cold. They’re from someone I don’t know, and whom I haven’t seen interacting with our community.

Pitching 115
article thumbnail

Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

article thumbnail

Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

I enjoyed the NY Enterprise Tech Meetup last week. In addition to two great demos, the event featured a panel that discussed UI design. It is a topic that intrigues me. Fusion PR has represented a number of providers of tech that improve user experience. It’s always great to do a reality check and hear about a market segment first-hand, from those who work in the field.

article thumbnail

How to Provide Eye-Candy with News Releases

The Proactive Report

Visual content is still the best way to increase engagement. Unfortunately, most PR practitioners are not professional photographers or graphic designers. It was never part of our training because it was not part of PR before. Now it definitely is. Consider this statistic: More than 80% of news stories have some visual material. Editors and publishers know that visuals increase views and shares, so they look for stories with great visuals.

How To 110
article thumbnail

8 job changes that re-shaped the PR/social market in Minnesota in 2016

Communications Conversations

2016 was a good year to be a job seeker. Specifically, for mid- to senior-level PR folks with a strong digital skill set. As a result, we saw a far amount of hopping industry-wide. But, we also saw a number of key moves that I think will impact 2017. These were almost (and I hate to use this word, but…) “seismic” moves that have the ability to change entire teams for agencies and departments on the client side.

article thumbnail

San Diegans - Your Football Brand Has Never Looked Better

The Stalwart Blog

Amidst the debacle of the Chargers’ slithering off to a city that doesn’t even want them, many in America's Finest City missed one small news item this week. San Diego State University’s football team landed in the final Top 25 Associated Press Poll for the 2016 season. . That’s right. We have a top tier football team. What’s more, the Aztecs have always been a better brand for San Diego to embrace.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

How to Measure PR?

5W PR

We hear all the time how important public relations are, but are there reliable methods to gauge its effectiveness? After all, for an expensive service, it had better be providing something. Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message.

article thumbnail

Twitter Marketing Automation is a Glimpse of AI Saturation

Sword and the Script

Twitter has long been a marketing favorite, but its growth prospects have been questioned. The company has swapped out leadership, it’s bleeding talent (and institutional knowledge) and the CEO has asked the community for improvement suggestions. Yet all these aspects just circle the edge and don’t really get after the root cause stifling growth. In a recent discussion on Inbound.org, Sean Kirby noted, “Twitter has become over-automated.”.

Twitter 76
article thumbnail

True engagement is slowly dying on the internet

Communications Conversations

Take a peek at any corporate social media program and you will likely see “engagement” listed as a KPI in some way, shape or form. Yet, the way the social web is going, that might be a foolish proposition. Look no further than Twitter for just one example. When was the last time you had an actual conversation with anybody on Twitter? Heck, when was the last time ANYBODY has a productive conversation on Twitter?

B2B 98
article thumbnail

Responding to Crises, Delta Provides Diversity Training to Cabin Crews

PR News

There’s good news and bad news surrounding media reports Jan. 17 that Delta cabin personnel will be receiving diversity training. The good news, of course, is that the brand is providing important training to front-line employees at a time when social media, full flights, small seats and perhaps the charged political climate have combined to… Continued.

article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

article thumbnail

Basic Training for Branded Video

Beyond PR

It’s no secret that news releases that include multimedia make your story stand out and build deeper connections with your audiences. In fact, videos are proven to increase views by 2.8X – not only engaging your audience, but providing a valuable resource to media and bloggers who may also be looking for multimedia to include in their stories.

Video 67
article thumbnail

5 Digital Tools to Capture Your Creative Marketing Ideas

Stern + Associates

Marketers and comms pros are ideas machines. It’s what we do! But let’s face it. How many of our ideas are merely forgotten thoughts, fleeting nuggets of a concept, if. The post 5 Digital Tools to Capture Your Creative Marketing Ideas appeared first on Stern Strategy Group.

article thumbnail

What We Can Learn from Martin Luther King and President Obama’s Gift of Persuasive Language

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Today’s celebration of Martin Luther King has me thinking about persuasive language, specifically his “I Have a Dream” speech (video below) and President’s farewell address last week. Let’s step back for a moment and consider the meaning of “persuasive language.

article thumbnail

Gray Lady can spearhead future of media

Steve Barrett on PR

The New York Times has got its mojo back and sounds more optimistic than ever about its future - but it is determined not to rest on its laurels and that philosophy is one everyone in PR and media should aspire to emulate in a volatile world.

Media 61
article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

The Faraday Future way: failing to plan is planning to fail

PR in High Definition

Anyone working in the tech space (or who has a healthy interest in consumer technology) will know that this year’s Consumer Electronics Show (CES) has come and gone. Tech companies – as well as their marketing and PR teams – spent months planning for this event, perfecting speeches, product demos and more. However, that doesn’t mean things always go to plan.

Crisis 60
article thumbnail

What You Can Learn in 2017 from our Favorite MaccaPR Posts of 2016

MaccaPR

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. From crisis communications counsel for scandal-plagued Ryan Lochte and the cause marketing insights of former General Mills CMO Mark Addicks to a behind-the-scenes look at agency BBDO’s Dinty Moore “Lumbersexual” campaign and tips for redesigning your company’s blog —the MaccaPR blog provided marketing and PR executives (lik

Crisis 55
article thumbnail

Supporting the Brand Building for a Country, Not an Assignment That Comes Along Every Day

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Today we publicly announced that the country of France is now a client. France’s international economic development agency, Business France, selected us to promote the country’s tech industry (Le French Tech initiative) in the U.S. and Asia.

article thumbnail

Media Relations: Why Casting a Smaller Net is a Smarter Strategy

Stern + Associates

Don’t just blast your idea and hope it sticks. There are benefits to thinking locally; a regional media relations strategy can be powerful. The post Media Relations: Why Casting a Smaller Net is a Smarter Strategy appeared first on Stern Strategy Group.

article thumbnail

Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

article thumbnail

Which sectors will be hot or not in technology PR in 2017?

PR in High Definition

“What’s hot for you right now?” I remember asking an IT director at a retail firm, somewhat earlier in my career, looking for an insight into his business, possible campaign content and the like. “Email,” he replied. “Email is a big priority for us this year.”. I didn’t think that was very sexy at the time, but with hindsight it makes a lot of sense.

article thumbnail

List of women’s networking groups

Public Relations Sydney

For business women, networking is a great way to meet like-minded people, make new connections in your industry and learn something new from the people you meet. Making new connections may even help you to gain new clients or customers, promote your business or help someone else to achieve their goals. To help you get started […]. The post List of women’s networking groups appeared first on Public Relations Sydney.

Groups 48
article thumbnail

Put Proactive Business Development on Your Agenda

Solo PR Pro

When you are a busy Solo PR pro, it is easy to push business development to the back burner, However, building proactive business development into your calendar helps to smooth out your income flow and avoid fear and panic should a client engagement decrease or end. Proactive business development ensures that you have both a steady flow of income and opportunity.