Sat.Jan 14, 2017 - Fri.Jan 20, 2017

The Separation of Powers in Today’s Media Landscape

AirPR

As the countdown to the inauguration continues, I thought it would be fun — and hopefully a bit interesting — to have a little Government 101 refresh while simultaneously prompting you to think differently about the media world and all its various players.

How To Create Great Content With Your Data

Cision

One of the challenges facing content creators is how to create consistent, meaningful content. All of us experience spammy weekly (or daily) emails of irrelevant content, and perhaps wonder if some of our content is received so unfavorably.

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Trending Sources

Increasing PR Productivity With New Tech Tools

ImPRessions - Crenshaw Communications

Whoever said “there are only so many hours in the day” definitely doesn’t work in public relations. Our work is 24/7 and then some, when a major announcement or event is planned.

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True engagement is slowly dying on the internet

Communications Conversations

Take a peek at any corporate social media program and you will likely see “engagement” listed as a KPI in some way, shape or form. Yet, the way the social web is going, that might be a foolish proposition. Look no further than Twitter for just one example.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

The Most Common Systematic Failure In Crisis Communication – And Odds Are, You’re Vulnerable To It

Melissa Agnes

One important aspect of your organization’s successful crisis management, is being able to reach out to, and communicate with, all impacted and relevant stakeholders, in a timely and efficient fashion.

3 trends PR pros should embrace in 2017

PR Daily

What does the public relations industry have to look forward to in 2017? What’s in store for practitioners, agencies and companies seeking to build awareness, reputation and trust? Three mega-trends are on their way and will arrive on our industry’s shores this year.

Behind the Headlines with Catriona Pollard

Cision

Today, media is fragmented and competitive. To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers.

Supporting the Brand Building for a Country, Not an Assignment That Comes Along Every Day

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Today we publicly announced that the country of France is now a client.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

8 job changes that re-shaped the PR/social market in Minnesota in 2016

Communications Conversations

2016 was a good year to be a job seeker. Specifically, for mid- to senior-level PR folks with a strong digital skill set. As a result, we saw a far amount of hopping industry-wide. But, we also saw a number of key moves that I think will impact 2017.

How to Measure PR?

5W PR

We hear all the time how important public relations are, but are there reliable methods to gauge its effectiveness? After all, for an expensive service, it had better be providing something.

2017 Predictions: Tips on Building a Successful Digital Marketing Campaign

PRSay

2016 was the year of the unexpected. From a Trump presidency to Brexit, I think I speak for most us when I say that I’m excited that 2017 is finally here. There’s a lot to look forward this year but not all change is bad.

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Why Newswires? The Past, Present & Future of Trusted News

Business Wire

Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. Trends and technical advancements have influenced how news is both distributed and consumed.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Share the major keys to your social media success

PR Daily

Basic Training for Branded Video

Beyond PR

It’s no secret that news releases that include multimedia make your story stand out and build deeper connections with your audiences.

Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML]

Sword and the Script

Business leaders outside of communications struggle to understand messaging. It sometimes strikes people as a nebulous and becomes equated with PR or marketing snake oil. It is not. Messaging requires research inside the organization, research outside the organization, reflection and sometimes, even a little tough love.

How to Provide Eye-Candy with News Releases

The Proactive Report

Visual content is still the best way to increase engagement. Unfortunately, most PR practitioners are not professional photographers or graphic designers. It was never part of our training because it was not part of PR before. Now it definitely is.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

How—and why—to trust your employees to talk about your brand online

PR Daily

Employee advocacy is taking corporate communications by storm. Encouraging employees to be your organization's champions could be the perfect answer to journalists increasingly seeking real stories on social media.

5 Things to Know About Branded Content

Beyond PR

If I’m right, branded content is going to have its heyday in 2017. I think we’ll see brands who formerly invested in traditional advertising start to pour dollars into relevant, useful content in an effort to connect with their customers. Here’s what you need to know about this rising trend.

3 Visual Tips to Give that Boring Annual Report Some Pop

LTPR

Here we are, a new year but likely the same old tried and true annual report. Let me guess, a letter from the CEO, message from the board chair and some market insights from the treasurer. Sandwiched in somewhere is a highlight of community service and charitable giving.

9 PR Metrics Your Boss Wants To Know

TrendKite

We talk to PR professionals in both brands and agencies every day. One of the biggest frustrations that they share is more fundamental than the mechanics of PR measurement. The challenge for many is having a clear idea of which metrics matter and how to think about them in a meaningful way. What has been missing is a detailed framework, much like the demand waterfall or Buyer’s Journey used by marketers.

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Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

3 ways media metrics can help you handle PR crises

PR Daily

By Ashley Deibert. Making your brand or client look good is different from making them look un-bad.

Chargers move strains fan loyalty

Ron Torossian

Any time a pro sports franchise up and moves to another market, it leaves fans fuming. Remember the Colts slipping away from Baltimore to move to Indianapolis in the “dark of the night?”

PR must declare war on fake news — and kill it.

Tough Sledding

“Fake news” earned lots of publicity in 2016, but it’s hardly a new idea. Note here the 1992 TV Guide cover story that casts public relations as the villain — liars for hire and masters of spin. Like it or not, plenty of PR types have made a career producing fake news, and it’s bad for business. PR historians point to legendary promoter and fake newser P. Barnum, who drew people to his circus in the late 1800s by claiming that George Washington’s nursemaid was part of his sideshow.

How to Boost the ROI of Your B2B Content Marketing Strategy

B2B PR Sense

When you think of your B2B content marketing strategy, your focus is probably on content creation, not ROI. But more and more content marketers are in a crunch to produce measurable results to allay their executives' financial concerns. But showing ROI in content marketing isn’t always easy.

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10 important guidelines for your next media interview

PR Daily

One media training client told me he refuses to speak with reporters unless they allow him to approve the story before it runs. Another told me her boss surreptitiously records media interviews in case the reporter “screws” him.

How Public Relations And Customer Relations Can Work Together

ImPRessions - Crenshaw Communications

Good customer service and good public relations have never been more aligned. One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint.

Put Proactive Business Development on Your Agenda

Solo PR Pro

When you are a busy Solo PR pro, it is easy to push business development to the back burner, However, building proactive business development into your calendar helps to smooth out your income flow and avoid fear and panic should a client engagement decrease or end.

How to Empower Your Small Business PR with Thought Leadership

B2B PR Sense

In small business PR, it’s easy to suffer from product or service egomania. OK… so I made up that diagnosis. But the point is to succeed as a small B2B business, you need to believe in the greatness of your product or service.

3 ways to add infographics to your PR mix

PR Daily

Infographics are not going away. They’re among the most popular forms of visual content shared online and were the B2B content marketing format with the biggest increase in use last year, according to the Content Marketing Institute.

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