Sat.Oct 21, 2023 - Fri.Oct 27, 2023

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The ROI of LOL: The need for laughter in an uncertain business world

Agility PR Solutions

The following is an excerpt from the newly released business-leadership book The ROI OF LOL: How Laughter Breaks Down Walls, Drives Compelling Storytelling, and Creates a Healthy Workplace, which is co-authored by Peppercomm founder and CEO Steve Cody and Chief Comedy Officer/professional comedian Clayton Fletcher. If you opened this book hoping to find a quick […] The post The ROI of LOL: The need for laughter in an uncertain business world appeared first on Agility PR Solutions.

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Customer-Centric PR Strategies for Using the Voice of the Customer

Burrelles Fresh Ideas

Savvy businesspeople understand that the only thing you can predict about the market is its unpredictability. Markets evolve. New competitors emerge, and existing ones may fade away in the blink of an eye. But one fact remains steadfast: no matter what your industry may be or what kinds of market conditions you’re operating under, the indisputable preeminence of the customer.

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PR's Transformation: Shifting from Expense to Profit Center

Presspage

In the past, PR’s impact on the bottom line was treated as ambiguous at best. PR teams were seen as a necessity, a function crucial for managing a brand’s reputation but not directly linked to revenue. However, the rise of the digital era is upending these traditional perceptions. With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation.

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Top Trends That Defined Brands in 2023 and What's Next for 2024 | Business Wire Blog

Business Wire

As we wrap up an eventful 2023, this is a great time to reflect on our cultural touchstones and what we talked about the most. What continues to link generations? Where do the paths diverge and why? And how do companies and brands draw on these issues to better position themselves to appeal to audiences and customers?

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Crenshaw Communications Joins Digital Marketing Agency Mod Op

ImPRessions - Crenshaw Communications

“What’s a Mod Op?” That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. Mod Op is on an impressive growth trajectory and its profile is rising fast, but it’s better known in marketing circles than in the PR business.

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Embracing Positive Aging: Crafting Your Second Chapter with Diane Britt-Smith

PR for Anyone

Wrinkles, age spots, and gray hair are nothing to be ashamed of. These physical traits don’t define you, it’s your attitude that matters and embracing the wisdom that comes with age. Championing this pro-aging message is Diane Britt-Smith. She is an accomplished actress, model, and voice over artist. In the past, she has worked as a video producer and creative director for Voice of America.

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Communicating change: The role of sales automation in business PR

Agility PR Solutions

Navigating the fast-paced realm of modern business feels akin to mastering a new language overnight. Today’s business landscape is bursting with technological advancements that demand our attention and adaptation. Automation in sales stands tall among these innovations, offering businesses unparalleled efficiency. Yet, introducing such a system is more than a mere technical switch—it’s a transformation […] The post Communicating change: The role of sales automation in business

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Mod Op Acquires Leading Tech PR Agency Crenshaw Communications

ImPRessions - Crenshaw Communications

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City. The acquisition represents a milestone for Mod Op, as it marks the company’s first strategic move into public relations.

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Bridging the Health Literacy Gap: A Vital Step Toward Mental Well-Being

PRSay

As Health Literacy Month comes to an end, we must recognize the long journey that lies ahead in ensuring that people across the country receive health information they can both understand and act upon. While health literacy encompasses a broad spectrum of health-related issues, its significance in mental health cannot be overstated. Recent data on depression and anxiety rates clearly show the urgency we all face in addressing this issue, as the well-being and health of our society are at stake.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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A Journey of Pro-Aging and Reinvention with Diane Britt-Smith

PR for Anyone

If you’ve been following her on Instagram, you’ll know exactly what we mean – Diane Britt-Smith radiates positivity and exudes a contagious energy that’s hard to resist. In this episode, Diane sits down with Christina Daves to share her incredible journey of reinvention at the age of 61 – transitioning from a rewarding 30-year career in broadcasting to becoming a successful actress and model.

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7 Reasons your competitor was included in a story…but you weren’t

Sword and the Script

In this guest post, Kathy Casciani identifies some of the main reasons why you might have missed a story opportunity your competitor scored; knowing these is how you might catch it next time If you have been in the public relations business for a while, you’ve probably heard this dreaded complaint from a client: “My competitor was featured in (insert top-tier media outlet here)….why weren’t we included?

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Top 30+ AI Marketing Tools in 2023

Prowly

If you’re like most marketers, you feel like there is not enough time in a day. With so much work to do and a work week of 40 hours, marketing experts need all the help they can get. Help is coming in the form of AI tools – promising to cut workloads and make marketers […] The post Top 30+ AI Marketing Tools in 2023 appeared first on Prowly Magazine.

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ICON 2023 Q&A: Michelle Norris on Telling a Compelling Story

PRSay

As the host of National Public Radio’s “All Things Considered” and a thought-provoking role as a Washington Post Opinions columnist, Michelle Norris has emboldened audiences through candid discussions about race, culture and communication in America. In August, she debuted her first podcast, “ Your Mama’s Kitchen ,” which explores how family life and early culinary experiences shape people’s lives.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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6 ways to use data-driven analytics and insights to optimize PR campaigns

Agility PR Solutions

In today’s digital age, organizations have access to vast amounts of data generated from various sources, including social media platforms, online news outlets, and customer feedback channels. By effectively utilizing this data, PR pros can make informed decisions, measure campaign effectiveness, and drive impactful strategies. This article will explore ways that businesses can use data […] The post 6 ways to use data-driven analytics and insights to optimize PR campaigns appeared fi

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In AI We Trust? Unlock Innovation Without Compromising Ethics

Stern + Associates

There’s no doubt that advancements in artificial intelligence have pushed our society to the next level of technological breakthroughs. Exciting developments in finance, healthcare, education and more have taken humanity to new heights in speed and productivity. While machine learning and AI create a world of opportunities for innovators, they also present new risks with the potential to impact business and relationships.

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How to Write a Restaurant Press Release (Example and Template)

Prowly

Press releases are one of the most effective ways to spread the news about your restaurant. However, most restaurant owners don’t have press release writing skills. Today, we’re going to change that. No matter if you’re a business owner or a PR pro who wants to work in the restaurant industry, you need to know […] The post How to Write a Restaurant Press Release (Example and Template) appeared first on Prowly Magazine.

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How to prepare for any communication crisis | On Top of PR vodcast

Axia PR

In this episode, Tom Ciuba joins On Top of PR host Jason Mudd to discuss crisis management and how to build a crisis communications plan. Tune in to learn more!

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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The other side of influence: Consumers, especially women, will drop your influencer—and your brand—if there’s a conflict in values

Agility PR Solutions

As communicators know, getting an influencer into your brand marketing can pay off in spades if you evaluate and choose carefully. But if your influencer isn’t the right fit, your campaign goes nowhere and your investment washes down the bad-marketing drain. However, in today’s marketplace, it could get a lot worse—new research from performance-driven influencer […] The post The other side of influence: Consumers, especially women, will drop your influencer—and your brand—if there’s a conf

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The Undeniable Allure of Fun: A New Tool to Nudge Behavior

Stern + Associates

How do leaders bring about change? How do you motivate employees and influence customers in positive directions? How can an organization best utilize artificial intelligence to support decision-making and good judgement? According to Cass Sunstein , the Harvard Law Professor who is widely recognized for his expertise on persuasion and influence, each of these seemingly unrelated questions can be answered through a deep understanding of human behavior.

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NewsWhip announces a strategic partnership with LinkedIn, providing real-time insights into trending topics on Company Pages

NewsWhip

NewsWhip announces a new strategic partnership with LinkedIn to provide real-time insights from LinkedIn to journalists and comms professionals. From today, NewsWhip users will be able to spot trends and find story ideas by accessing the most viewed Company Page posts in many work topics on LinkedIn. NewsWhip’s LinkedIn integration will give users a unique window into what’s happening on the world’s largest professional network.

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Coffee with a Journalist: Annalee Armstrong, Fierce Biotech

OnePitch

Annalee Armstrong is a senior editor from Fierce Biotech. Annalee manages a team of reporters in the UK and US that cover daily and long-form news about the biotech industry.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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New pair of workplace studies explores the power of teamwork

Agility PR Solutions

The alienating impact of the pandemic on worklife saw lots of people get used to working in their own silos without much interaction or collaboration. As the workforce returns to the office, many have had a hard time readjusting to the hustle bustle of office life, and a new generation of employees is awkwardly experiencing […] The post New pair of workplace studies explores the power of teamwork appeared first on Agility PR Solutions.

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Wyoming State Bar: Law & Reputational Risks–Court of Law & Court of Public Opinion

Reputation Us

On October 24, 2023, Casey Boggs, president of ReputationUs and Sameer Somal, CEO of Blue Ocean Global Technology , will be co-presenting a continued legal education (CLE) session to more than 70 attorneys of the Wyoming State Bar on the topic, “Law & Reputational Risks–Court of Law & Court of Public Opinion.” OVERVIEW During legal proceedings—whether on the plaintiff or defense side—corporate reputations are on the line.

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PR Profile | Karen Eck, Founder and Director of eckfactor

Medianet Australia

Learn from Karen Eck, Founder and Director of eckfactor, about her impressive career in PR and communications. Discover her tips for success and her recent projects that have made a significant impact in the industry.

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Meet the Media: Madeleine Winer, Editor of AftermarketNews

Bianchi Biz Blog

I am the editor of AftermarketNews at Babcox Media in Akron, Ohio. I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. Can you tell us what types of stories, trends or issues are on your radar now?

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Holiday-shopping update: New research looks at how consumers are shopping, spending and saving so far in 2023

Agility PR Solutions

Brands and retailers are hoping for big holiday-shopping dollars in 2023, after recession fears and inflation realities curbed spending for many throughout the year. New research from digital experience software firm Sitecore finds that the spenders are out there, but it’s the smartest and most prepared that are well poised to thrive and survive this […] The post Holiday-shopping update: New research looks at how consumers are shopping, spending and saving so far in 2023 appeared first on

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#MediaMonday – Stacey Barchenger

HMA Public Relations

The latest feature in our #MediaMonday series comes to us from Stacey Barchenger, who covers Arizona Gov. Katie Hobbs and Attorney General Kris Mayes for The Arizona Republic. Learn more about Stacey and her work, which recently earned her recognition as the Arizona Journalist of the Year by the Arizona Newspapers Association.

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TikTok Trends for Lifestyle Brands to Use

5W PR

In today’s digital age, social media platforms play a pivotal role in shaping consumer behavior and influencing trends. Among the plethora of platforms, TikTok has emerged as a global phenomenon, particularly among younger audiences. For lifestyle brands looking to connect with this demographic and stay relevant in a rapidly changing world, following TikTok trends isn’t just a choice but a necessity.

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