Sat.Oct 14, 2017 - Fri.Oct 20, 2017

How to use content to build visibility for your business or personal brand

PR Warrior

The content you publish, distribute and amplify can have a huge impact on the degree of visibility your brand has in the marketplace or community in which you operate. But you need to be strategic about it.

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Marketing & Public Relations For Cyber Currency Companies

Ronn Torossian

Cryptocurrency or cyber currency has become big business, and that change has been lightning fast. Some of the blockchains have seen a change in value during 2017 of as much as 7000% or more. That market is volatile, but still growing. That being the case, it is time to talk about marketing these companies and what they offer. Find the Connection to Your Coin. Buying the tokens for any of these companies does more than making an investment in the company. The coins, also … READ MORE ».

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7 Keys To Executing A Successful PR Event

ImPRessions - Crenshaw Communications

The hours and days immediately following a public relations event offer a great opportunity to assess event effectiveness and identify what worked and what could be improved. There are some basic must-haves that clients should expect when a PR team plans and executes any publicity event.

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6 Simple Rules for Email Pitches

Cision

You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

PERSONAL BRANDING: Why your online visibility matters

PR Warrior

In a connected world where people do their homework before doing business with you, how do you stack up? Does your online presence do the ‘professional you’ justice?

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More Trending

US Men’s Coach Out After Failure to Earn World Cup Spot

Ronn Torossian

When it comes to international soccer’s most celebrated tournament, the United States’ men’s team has posted some disappointing showings in the past, but at least they made it to the dance. Now, though, the US men’s team is out … the first time they will miss the World Cup in 30 years.

3 ways PR pros can land media coverage without news

PR Daily

What do you do when your organization doesn’t have news to pitch? You create some. That doesn’t require a pricey investment in an analyst report or a charitable contribution for the sake of media coverage. It doesn’t even require a press release.

How to Create a Keyword Library for Your Brand

Cision

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR.

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They Don’t Make Marketers in Law School; Off Script #22: Ginny Allen

Sword and the Script

We first crossed paths somewhere in Raleigh. I don’t remember precisely how or where, but it was near the intersection of Southeastern Chapter of LMA and the LexisNexis offices on the NC State campus. Her interview here is nothing short of exceptional.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

6 Smart Ideas For Fall PR

ImPRessions - Crenshaw Communications

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Once Labor Day is over, many companies refocus on end-of-year goals and work hard to reach their objectives as the fourth quarter looms.

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10 measurement essentials for PR

PR Daily

Measurement has been a bugaboo of the PR industry for years. Because so much of PR is intangible and long-term in scope, it does not fit into a common financial mold when it comes to metrics. Of course, that’s no excuse.

Bringing PR Measurement Into the Digital Era

Cision

Justifying PR efforts with quantitative metrics and business value has always been a challenge. As Cision® CEO, Kevin Akeroyd, said in an interview earlier this year, “PR still deals in PR vanity metrics, whereas paid and owned show up with hard numbers, hard conversion rates and hard revenue impact.

Make the Uninteresting Interesting to Find Great Corporate Stories [UML]

Sword and the Script

How do you find a good corporate story? You have to make the uninteresting interesting. That conjures up a harder question: how do you make the uninteresting interesting? This question is the B2B marketing equivalent of the Wolf of Wall Street’s challenge to sales: sell me this pen.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Creative PR: 4 Idea Generation Techniques

Shift Communications

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative.

3 simple ways to stop a Twitter catastrophe

PR Daily

In today’s world, customer service starts on Twitter. Instead of waiting on hold for 30 minutes, fighting with an automatic answering service and praying to speak to an actual person, millennials are turning to social media to air their grievances. It’s more efficient, but your brand is vulnerable.

Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision

Recently, Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of the show Earned Media Rising. The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. Check out the first of this two-part podcast by clicking below, or read the following transcript.

#MediaMonday – Tresa Tudrick

HMA Public Relations

Our #MediaMonday today is all about Tresa Tudrick, California native turned Arizona resident and reporter for KPNX-TV's Friday Night Fever. Click below for more]. The post #MediaMonday – Tresa Tudrick appeared first on HMA Public Relations.

Pod Save the PR Professional

Barokas

When I first began planning my move to Seattle from California I asked everyone I talked to from the area, “What is the one thing I have to know before moving to Seattle?” and nine times out of ten the answer was, “the Seattle Freeze.”

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5 reasons PR careers rock

PR Daily

The migration from journalism to PR has accelerated of late amid changing economics. There are pros and cons to making such a move, but let’s focus on the pros—five to be precise: 1. PR pros are in a growing, changing field.

Top 10 U.S. Children Magazines

Cision

Happy Nation Children’s Magazine Month, everyone! This week — you guessed it — we have a list all about children’s magazines. Below are the top 10 U.S. children and teen magazines based on the most recent audited circulation in the Cision database.

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Airline reputational woes go global

Media Bullseye

Over the past year, the air carriers in the US have been involved in multiple incidents that have compounded the industry’s reputational woes.

Prowly - Untitled Article

Prowly

This year’s Filmteractive festival caught my attention mainly because of two presentations - one run by Matthew Luhn from Pixar, and another given by Shane Snow from Contently. What, according to these experts, makes content and storytelling perfect? And what makes stories stick with us for a long time? The post appeared first on Prowly Magazine. How To content marketing storytelling

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9 ways to be an outstanding panelist

PR Daily

Moderators aren’t the only ones with a tough job to do during a speaking engagement.

Whataburger's online newsroom is cookin'

Presspage

The online publishing channel, “ What’s Cookin’, ” allows customers and journalists to find the latest Whataburger news, announcements and menu items as well as find user generated content and social media integration.

An update on the CIPR’s 70th anniversary crowdsourced project

Stephen Waddington

History and members are informing the CIPR’s 70th anniversary project. We need submissions from across its communities. You’ve two weeks to pitch. Ten days in and we’ve had almost 20 pitches for the CIPR’s anniversary project, covering a wide variety of topics.

LexisNexis Implements Critical Mention’s Broadcast Media Monitoring API

Critical Mention

NEW YORK, October 17, 2017 – LexisNexis has chosen Critical Mention, a full-service media monitoring company, to bolster the real-time television and radio broadcast coverage in its media intelligence solution. Critical Mention now delivers its broadcast feed — more than 40 broadcast hours indexed every minute — to LexisNexis Newsdesk ® , a media intelligence solution recently named the Best News Media Monitoring Solution by SIIA.

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6 things TEDx speakers do to succeed

PR Daily

TEDx is the holy grail of public speaking. A chance to finally get your story, your message, and your voice in front of tens of thousands of people. Everyone knows the value a TEDx talk can bring to their career, but few understand the logistics behind the events themselves.

PR Tips for Building Your OB/GYN Practice

Mora Communications

Apart from your expertise and skill as a physician, what is the most important component to building your OB/GYN practice? Many physicians would answer that question with an enthusiastic nod to their staff or to their patients and they would be right.

How PR & Communications Professionals Can Better Their Writing Skills and Perfect Their Content

Prowly

Even the most capable writers should continually work to better their writing skills if they’re looking to produce content that resonates with their readers. Let me list a few tips I believe can help every PR and comms pro become a well-sharpened writer. The post How PR & Communications Professionals Can Better Their Writing Skills and Perfect Their Content appeared first on Prowly Magazine. How To content how to PR press release

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Does PR Have a Reputation Problem with the Media?

PR News

When Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz” by The New York Times, which also mentioned in the NY Times article that the social network hired three crisis… Continued. The post Does PR Have a Reputation Problem with the Media? appeared first on PR News Blog.

17 calls-to-action that work in health care marketing

PR Daily

You’re a savvy marketer—savvy enough that you probably turn off your brain whenever you hear the word “engagement.” After all, what is engagement other than another painful buzzword?