Sat.Oct 14, 2017 - Fri.Oct 20, 2017

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Marketing & Public Relations For Cyber Currency Companies

Ronn Torossian

Cryptocurrency or cyber currency has become big business, and that change has been lightning fast. Some of the blockchains have seen a change in value during 2017 of as much as 7000% or more. That market is volatile, but still growing. That being the case, it is time to talk about marketing these companies and what they offer. Find the Connection to Your Coin.

Company 284
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6 Simple Rules for Email Pitches

Cision

You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate. It’s difficult for PR practitioners is to sift through all of the disparate advice and to come up with a sound strategy to engage journalists.

Pitching 275
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7 Keys To Executing A Successful PR Event

ImPRessions - Crenshaw Communications

The hours and days immediately following a public relations event offer a great opportunity to assess event effectiveness and identify what worked and what could be improved. There are some basic must-haves that clients should expect when a PR team plans and executes any publicity event. Must-haves of the effective PR event. Plan the timeline down to the last detail.

Pitching 185
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Prowly - Untitled Article

Prowly

This year’s Filmteractive festival caught my attention mainly because of two presentations - one run by Matthew Luhn from Pixar, and another given by Shane Snow from Contently. What, according to these experts, makes content and storytelling perfect? And what makes stories stick with us for a long time? The post appeared first on Prowly Magazine.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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US Men’s Coach Out After Failure to Earn World Cup Spot

Ronn Torossian

When it comes to international soccer’s most celebrated tournament, the United States’ men’s team has posted some disappointing showings in the past, but at least they made it to the dance. Now, though, the US men’s team is out … the first time they will miss the World Cup in 30 years. Did anyone really expect the US men to make a deep run in the tournament?

Internal 150

More Trending

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Whataburger's online newsroom is cookin'

Presspage

The online publishing channel, “ What’s Cookin’, ” allows customers and journalists to find the latest Whataburger news, announcements and menu items as well as find user generated content and social media integration. Customers, fans and journalists alike will find the latest Whataburger menu items, announcements and news in the What's Cookin' newsroom.

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How PR & Communications Professionals Can Better Their Writing Skills and Perfect Their Content

Prowly

Even the most capable writers should continually work to better their writing skills if they’re looking to produce content that resonates with their readers. Let me list a few tips I believe can help every PR and comms pro become a well-sharpened writer. The post How PR & Communications Professionals Can Better Their Writing Skills and Perfect Their Content appeared first on Prowly Magazine.

Writing 163
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Creative PR: 4 Idea Generation Techniques

Shift Communications

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas. Incubation : the process of refining and iterating ideas.

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Bringing PR Measurement Into the Digital Era

Cision

Justifying PR efforts with quantitative metrics and business value has always been a challenge. As Cision® CEO, Kevin Akeroyd, said in an interview earlier this year, “PR still deals in PR vanity metrics, whereas paid and owned show up with hard numbers, hard conversion rates and hard revenue impact. So where paid and owned are viewed as a direct investment in revenue, comms is still an operating expense (Opex.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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PR Compact: an ethical dilemma

Steve Barrett on PR

When the most famous person in PR sends out a call to action it behooves us to listen - but the ethical line in the sand should be a case of common sense for most people.

Ethics 91
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Are You Sure You Want to Wing It When It Comes to Crisis?

PR News

It was the kind of irony that you see in B movies, but in this case it was true. The skies opened up over Boston last Monday and unleashed a downfall of rain. By 5 p.m. ET, the city was a dark, wet mess. That cheerful environment created a fitting backdrop for an evening session of the… Continued. The post Are You Sure You Want to Wing It When It Comes to Crisis?

Crisis 81
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Creative PR: 4 Idea Generation Techniques

Shift Communications

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas. Incubation : the process of refining and iterating ideas.

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Top 10 U.S. Children Magazines

Cision

Happy Nation Children’s Magazine Month, everyone! This week — you guessed it — we have a list all about children’s magazines. Below are the top 10 U.S. children and teen magazines based on the most recent audited circulation in the Cision database. 1. Scholastic News — 3,500,000. 2. FamilyFun — 2,109,460. 3. Time For Kids: News Scoop — 1,100,000. 4.

Sports 120
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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LexisNexis Implements Critical Mention’s Broadcast Media Monitoring API

Critical Mention

NEW YORK, October 17, 2017 – LexisNexis has chosen Critical Mention, a full-service media monitoring company, to bolster the real-time television and radio broadcast coverage in its media intelligence solution. Critical Mention now delivers its broadcast feed — more than 40 broadcast hours indexed every minute — to LexisNexis Newsdesk ® , a media intelligence solution recently named the Best News Media Monitoring Solution by SIIA.

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Does PR Have a Reputation Problem with the Media?

PR News

When Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz” by The New York Times, which also mentioned in the NY Times article that the social network hired three crisis… Continued. The post Does PR Have a Reputation Problem with the Media?

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They Don’t Make Marketers in Law School; Off Script #22: Ginny Allen

Sword and the Script

We first crossed paths somewhere in Raleigh. I don’t remember precisely how or where, but it was near the intersection of Southeastern Chapter of LMA and the LexisNexis offices on the NC State campus. Her interview here is nothing short of exceptional. While it centers on the marketing of law firms, there are several parallels the B2B technology community struggles with as well, including: “drop the formalities and legalese to humanize”.

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An update on the CIPR’s 70th anniversary crowdsourced project

Stephen Waddington

History and members are informing the CIPR’s 70th anniversary project. We need submissions from across its communities. You’ve two weeks to pitch. Ten days in and we’ve had almost 20 pitches for the CIPR’s anniversary project, covering a wide variety of topics. Thanks you to everyone who has contributed to the project. My vision is to create a legacy for CIPR members and the broader business community that will inspire practitioners and support continuous learning and development.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Pod Save the PR Professional

Barokas

When I first began planning my move to Seattle from California I asked everyone I talked to from the area, “What is the one thing I have to know before moving to Seattle?” and nine times out of ten the answer was, “the Seattle Freeze.” They weren’t talking about the weather – although damn it’s cold – or the cornerstore’s newest icy flavor. They were talking about how Seattle folks take some extra warming up before they’ll show you their nice side.

Radio 68
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How to Use a Thought Leadership Strategy for Your CEO

Stern + Associates

When it comes to corporate reputation, the thought leadership strategy of your CEO can make or break your brand. Just peruse this list of Forbes 100 Greatest Living Business Minds. The post How to Use a Thought Leadership Strategy for Your CEO appeared first on Stern Strategy Group.

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Make the Uninteresting Interesting to Find Great Corporate Stories [UML]

Sword and the Script

How do you find a good corporate story? You have to make the uninteresting interesting. That conjures up a harder question: how do you make the uninteresting interesting? This question is the B2B marketing equivalent of the Wolf of Wall Street’s challenge to sales: sell me this pen. Certainly, there’s a skill to finding the more curious angles of an otherwise dull brand.

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The robots have arrived in ethics

PR in High Definition

Until mid-September 2017, Facebook allowed ad buyers to target users who were interested in, or who had interacted with anti-Semitic content [1]. The categories were created by a self-selecting algorithm, which aggregated data based on user activity on pages and feeds, rather than individuals’ profiles, from each of its two billion active monthly users.

Ethics 67
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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With the Weinstein revelations, the tide is turning on media protection of stars

Mark My Words

The Drum, 20th October 2017. If the money’s flowing the questions stop. This was what precipitated the downfall of Bell Pottinger: the PR firm lost the plot over what its South African subsidiary was up to and see a toxic campaign ultimately reduced the behemoth to rubble. Similar dynamics are at work in the conditions that allowed 30 years of predatory abuse to be allegedly perpetrated by Harvey Weinstein.

Media 60
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Growing my blog has been all about…

Communications Conversations

Last Saturday, I had the great honor to keynote the eighth Minnesota Blogger Conference. I say “great honor” because this is an event I co-founded with Missy Voronyak years ago. From our first, small event in CoCo St. Paul, I don’t think either one of us could have imagined it would be around today years later–let alone be bigger and so much better than when we first started.

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Five questions to ask yourself before sending out a press release

Presspage

1. Did I include all information needed to release this to the news wires? Journalists are constantly working on tight deadlines. They hardly ever have the time to search for missing information when receiving a potentially interesting press release. Make sure you include all required information, that your release is easy to read and there is no duplicate information.

Groups 60
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How to Create a Brand Story with These Tips from TV’s “This Is Us”

Stern + Associates

I’m a sucker for a good story. One that surprises me. That makes me think and feel. That inspires and motivates. That sticks. “This Is Us,” NBC’s latest hit drama, The post How to Create a Brand Story with These Tips from TV’s “This Is Us” appeared first on Stern Strategy Group.

Brand 64
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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#MediaMonday – Tresa Tudrick

HMA Public Relations

Our #MediaMonday today is all about Tresa Tudrick, California native turned Arizona resident and reporter for KPNX-TV's Friday Night Fever. [Click below for more]. The post #MediaMonday – Tresa Tudrick appeared first on HMA Public Relations.

Report 64
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PR Tips for Building Your OB/GYN Practice

Mora Communications

Apart from your expertise and skill as a physician, what is the most important component to building your OB/GYN practice? Many physicians would answer that question with an enthusiastic nod to their staff or to their patients and they would be right. Without your staff–your practice could not run and without your patients there would be no practice.

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3 tips to turn customers into promoters

Axia PR

Public relations has historically focused on creating or transforming public perception. Today, in an era of heavily used social media and rapid-turn news, companies now have both unique communications challenges as well as limitless communication opportunities. It’s no secret that client, employee or vendor opinions can make or break a business. Glassdoor, Indeed, BBB, Facebook, Yelp, TripAdvisor and others provide fertile ground for opinion seeding.