Sat.Nov 18, 2023 - Fri.Nov 24, 2023

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How Public Relations Can Enhance AdTech Marketing

ImPRessions - Crenshaw Communications

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. It’s a challenge to stand out as an adtech company, especially as a “vendor.” Just take a look at the LUMAscape above to get an idea of the adtech display category. And that’s just one of many; the folks at LUMA have similar graphics for CTV advertising, martech, ecommerce, mobile, and much more.

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Understanding Programmatic Advertising

Ronn Torossian

Programmatic advertising is changing the digital marketing landscape. It automates the buying and optimization of digital ads, replacing manual processes. Social media platform X, formerly Twitter, now offers programmatic advertising ads through Google. What is programmatic advertising? Programmatic advertising is a data-driven, automated method of buying and optimizing digital advertising campaigns in real time. […] The post Understanding Programmatic Advertising appeared first on.

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Consumers trust online reviews most, but new research finds a third of Amazon book reviews are fake

Agility PR Solutions

When you buy something on Amazon, it’s almost second nature to read some of the reviews other buyers have left, and this can often make the difference between sale and no sale. But there’s a problem with many of these reviews—they’re fake. Shady sellers have been quick to take advantage of consumers’ trust in reviews, […] The post Consumers trust online reviews most, but new research finds a third of Amazon book reviews are fake appeared first on Agility PR Solutions.

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PRSA Releases Ethical Guidance on AI for Communicators

PRSay

PRSA has released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners.” This guidance (which you can find here ) aligns with PRSA’s Code of Ethics and offers best practices to prevent and manage ethical challenges arising from the improper use of AI tools. The report, authored by PRSA’s Board of Ethics and Professional Standards (BEPS), results from extensive research, expert input and peer review.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Holding on to Happiness: Secrets to Lasting Joy with Sheryl Lynn

PR for Anyone

In these crazy times we live in, everyone can use a little more joy in their day. Sherly Lynn, founder of Joyely, shows us how to do just that! She pioneered the magical Chair of Joy experience, a simple four-step strategy that helps us find peace in the midst of chaos. It’s as if you’re taking a mental vacation! We also talk about her new children’s book, which teaches kids how to use the Chair of Joy.

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Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms

The Proactive Report

Navigating the diverse landscape of news channels and platforms has become increasingly complex. From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. As they strive to stay informed, the options have expanded exponentially, offering both a bounty of choice and a minefield of misinformation.

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Financial analysts say marketing is an investment, not a cost

Sword and the Script

90% of financial analysts surveyed think marketing spend should be CapEx rather than OpEx Moving marketing off the income statement would instantly make businesses look more profitable – and then companies would think differently about marketing because it’s literally an “asset” on the balance sheet A survey of financial analysts from the Institute of Practitioners in Advertising (IPA) really turned my head recently.

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What Are Brand Mentions and How to Track & Analyze Them

Prowly

Your brand doesn’t exist in a vacuum. Every mention of your brand online, known as a ‘brand mention,’ plays a crucial role in shaping your reputation and visibility. Understanding and tracking these mentions could mean the difference between a thriving brand and one that’s struggling to capture attention. In this article, we’ll dive into the […] The post What Are Brand Mentions and How to Track & Analyze Them appeared first on Prowly Magazine.

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Hyper-personalization in PR: 6 best practices for tailoring messages and campaigns

Agility PR Solutions

In the bustling realm of public relations, where every moment competes for attention, a pressing challenge stands tall: generic messages have lost their power. In an age of information overload, where consumers are inundated with a constant stream of content, traditional PR methods have become increasingly ineffective. But within this challenge lies a remarkable opportunity: […] The post Hyper-personalization in PR: 6 best practices for tailoring messages and campaigns appeared first on A

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Book review: Wallman and Edwards strike again

Wadds Inc.

The creative duo Ryan Wallman and Giles Edwards have produced a hilarious and thought-provoking sequel to their book Delusions of Brandeur. It is every bit as good as the original. Writing a sequel is a tricky business. Inevitably, people make comparisons with what came before. Think about The Godfather, Empire Strikes Back, Paddington, Shrek, Terminator, Toy Story, and more.

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Ron Cogan, Editor, Publisher & Writer at Green Car Journal

Bianchi Biz Blog

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. I also write for other publications and business clients as time allows. Can you tell us what types of stories, trends or issues are on your radar now? Top-of-mind is reporting realistically and honestly on the state of electric vehicles. For the 30 years I have been publishing Green Car Journal , the mission has always been to assess what’s ‘real’ and what is not, whether talking high efficiency/advanced techno

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Top Political Journalists — the 2023 List

Prowly

Politics can be a maze of information, debates, and decisions that affect us all. But fear not, there are political columnists who make it their mission to unravel the complex world of politics and bring it to your doorstep. In this article, we’re putting the spotlight on names you should know if you want to […] The post Top Political Journalists — the 2023 List appeared first on Prowly Magazine.

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Majority of Americans see misinformation and disinformation as greater threats than terrorism, climate change, and border security

Agility PR Solutions

Fake news is a real problem in America. Communicators have the savvy to determine the true from the false, or at least to decipher fact from opinion, but that’s not necessarily the case for many. New research from the Institute for Public Relations reveals that most Americans now consider misinformation (61 percent) and disinformation (60 […] The post Majority of Americans see misinformation and disinformation as greater threats than terrorism, climate change, and border security appeared

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Dos and Don'ts of Personal Branding with AI

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing AI’s meteoric rise has encouraged companies to quickly embrace the transformative technology while countries have raced to erect guardrails on the all-powerful algorithms. These strategies are critical, yet such collective actions are often a function of individuals’ attitudes, which prompts the question: What's a personal approach for ethical use of

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What We Learned About Earned Media in 2023

HMA Public Relations

Following a survey within the Public Relations Global Network to break down perceptions and trends on earned media, Justin Liggin is covering the key findings from the report and the impact of earned media transformation in this post. Read more!

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Top 15+ Social Listening Tools for PR Pros – a 2024 List

Prowly

Did you know that all social media networks combined have 4.95 billion users as of November 2023? If you run a business, it’s very likely that someone will mention you on social media each and every day. But staying on top of these mentions is easier said than done. Social listening tools are here to […] The post Top 15+ Social Listening Tools for PR Pros – a 2024 List appeared first on Prowly Magazine.

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3 steps for conducting buyer persona research for your business

Agility PR Solutions

To stay in business, you need to know who you are talking to. Even in the PR business, this is true. People today expect businesses to know what their needs are and meet them in the best way possible. That is why buyer persona research is important. When PR pros do in-depth buyer persona research, […] The post 3 steps for conducting buyer persona research for your business appeared first on Agility PR Solutions.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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PR Profile | Alice Collins, Director of Insight Communications

Medianet Australia

Join Alice Collins, Director of Insight Communications, as she reflects on impactful projects, making a difference in health awareness, community, and human rights.

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How to Conduct PR Research Ethically – Marcia DiStaso

Ethical Voices

Joining me on this week’s episode is Marcia DiStaso , Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. (Go Gators! – my second favorite orange team). She discusses a number of important ethics issues, including: How do we ethically ask questions in research?

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Bias in AI and How to Deal With It

5W PR

Artificial Intelligence (AI) has become increasingly integrated into various aspects of our lives, from healthcare to hiring processes, offering the promise of efficiency, accuracy, and convenience. However, the technology isn’t immune to one significant challenge – bias. Bias in AI can manifest as racial, gender, or other forms of prejudice that can have far-reaching implications.

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10 actionable tips for generating B2B leads—with best practices and key elements

Agility PR Solutions

Generating business-to-business (B2B) leads is the lifeblood of sustainable growth for enterprises across industries. Whether you’re a startup or a well-established corporation, the ability to identify and engage potential clients or partners is pivotal to your success. In this competitive landscape, implementing effective lead-generation strategies is more critical than ever.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Top 5 NewsWhip features you may not know about

NewsWhip

We recently surveyed some of our NewsWhip Spike power users to uncover their most used and loved product features. Here’s the top 5 features they use to better understand live issues, inform whether or not to respond, and to help keep their team and stakeholders informed at all times on key topics of public interest. 1. AI Digest The latest product innovation, AI Digest helps users to stay ahead, save time, and gain a rapid grasp of evolving topics.

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10 Tips to Make Yourself a Memorable Guest

Culpwrit

I was both amused and confused this morning when a TV anchor wished everyone a “Merry Thanksgiving.” The unfamiliar holiday word choice reminded me it was time to write an annual Thanksgiving week blog post, beginning with the importance of thank-you notes — a lost art. Earlier this month, there was a large PR… Continue reading 10 Tips to Make Yourself a Memorable Guest The post 10 Tips to Make Yourself a Memorable Guest appeared first on Culpwrit.

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What is A/B Testing in Marketing?

5W PR

In the world of marketing, staying competitive and effective requires data-driven decision-making. Marketers continuously seek methods to optimize their campaigns and strategies to boost performance and deliver better results. One such method is A/B testing. A/B testing , often referred to as split testing, is a powerful technique that enables marketers to experiment with variations in their marketing materials and campaigns to determine what works best.

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5 ways to track your brand reputation score

Agility PR Solutions

When was the last time you tried a business for the first time without doing a little research first? Can’t remember? Well, you’re not alone. According to recent studies, 98 percent of people go through online reviews before patronizing local businesses. Another 87 percent evaluated local businesses with Google in 2022, a 6 percent increase […] The post 5 ways to track your brand reputation score appeared first on Agility PR Solutions.

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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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The K-pop effect: How Blackpink dominates luxury brand partnerships

NewsWhip

If you haven’t heard of Blackpink, it’s time to get up to speed! Formed in 2016, they are now one of the world’s most renowned K-pop girl groups, featuring members Jisoo, Jennie, Rosé, and Lisa. In 2023 alone, they headlined at Coachella, embarked on a successful global tour, and won two prestigious awards at the MTV Video Music Awards, including the Group of the Year title.

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#MediaMonday – Kevin Ray

HMA Public Relations

This #MediaMonday features Kevin Ray, the play-by-play announcer for the Phoenix Suns and Dallas Cowboys, as well as the host of the Breakthrough Chronicles podcast. Discover Kevin's journey into the media world, read about some of the remarkable sports moments he's witnessed throughout his career, and learn some fun facts in this blog post.

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Exploring The Latest Innovations in the Beverage Industry

5W PR

The beverage industry is always evolving. Consumer preferences, technology, and sustainability drive this evolution. Functional beverages and cutting-edge technology are transforming the industry. Exciting developments and trends are shaping the future of beverages. Functional and wellness beverages Functional and wellness beverages are a prominent trend in the industry.