Sat.Jun 26, 2021 - Fri.Jul 02, 2021

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Five Tips to Successfully Communicate SPAC News | Business Wire Blog

Business Wire

2021 has been a big year for Special Purpose Acquisition Companies (SPACs). As of May 2021, more than $100 billion has been raised in SPAC public offerings. However, SPAC issuances often come with communications challenges. SPACs are shell companies organized by sponsors and structured to move to IPO and a subsequent merger with, or acquisition of, an existing operating company within 24 months.

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A Toast To Independent PR Agencies

ImPRessions - Crenshaw Communications

It’s nearly Independence Day, which is a good time to reflect on what independence means in the business of public relations. Lots of ad and PR agencies tout their independent status in their marketing. Judging from a quick review of the websites of midsize PR firms, most think it’s a differentiator. But what does the label really mean? Is independence a meaningful benefit or just so much PR?

Agency 421
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Trending Sources

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Behind the scenes at Hearst UK; the PR team growing the most influential lifestyle media

The Resolution Blog

Media readership and influence is one of the most important elements of PR planning, but who is responsible for growing that influence? In this episode I interview Effie Kanyua, the Director of PR & Comms at publisher ‘Hearst UK’ which includes Harper’s Bazaar, ELLE, Good Housekeeping, Cosmopolitan, Men’s Health and Women’s health, media titles many […].

Media 296
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Strategies for More Visibility and Conversions

Ronn Torossian

Many companies tend to face the same or similar problems when it comes to marketing, with small differences between each issue. To achieve marketing success – whether that means more leads, sales, or traffic – means incorporating different strategies, learning more about tools and the target audience, keeping an eye on the competitors, and more. […].

Strategy 195
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Sports Public Relations: How to Do Sports PR (w/ Examples)

Prowly

The story behind the story defines sports public relations better than any other industry. Wins and losses are just one part of sports. Teams, athletes, coaches, and broadcasters benefit from sports PR because specialists share stories that attract fans, often for generations. Further, annual sports events depend on publicists to communicate their missions as well […].

Sports 211

More Trending

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How often should you post on social media? (A lot less than Hootsuite is telling you)

Communications Conversations

It’s become one of the most prevalent questions in the social media industry. And, to me, also one of the most frustrating. Mostly because of article’s like Hootsuite’s recent post “How Often to Post to Social Media in 2021” You see, most of these “how often to post” articles always wind up with the same conclusion: you need to post A LOT.

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Using Pinterest to Increase Website Traffic

Ronn Torossian

Pinterest has alluring images of what people like and hence would love to buy. Pinterest has 478 million monthly active users and was able to grow its user base by 19.5% in just three quarters. Users are predominantly female. Six out of ten users are female, and most users use the site for shopping inspiration. […]. The post Using Pinterest to Increase Website Traffic appeared first on.

Pinterest 195
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UK Media Moves including CNN Worldwide, MoneySavingExpert.com, Newsweek and more

Cision

Angela Dewan appointed International Editor for Climate at CNN; Emily White joins MoneySavingExpert.com; Jenny Desborough becomes SEO Reporter at Newsweek.

SEO 178
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Behind the scenes at Hearst UK & how PR supports the business

The Resolution Blog

In this episode I interview Effie Kanyua, the Director of PR & Comms at Hearst UK (Harper’s Bazaar, ELLE, Good Housekeeping, Cosmopolitan, Men’s Health and Women’s health) Effie was previously Communications Director at Bauer Media. Before publishing, Effie was agency side at UK agencies, Splendid Communications (when we worked together), Clarity, Weber Shandwick, Talk.Global and […].

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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4 tips for writing an effective press release in 2021

Agility PR Solutions

All PR professionals should understand how to write effective press releases. Why? Because press releases: Garner media coverage. Are a cost-effective promotion tool. Help launch new products, break news, and manage crises. Boost brand awareness and reputation. Help build backlinks with trusted news sites In short, press releases are great sales tools.

Writing 183
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10 Things I’ve Learned About Starting a PR Firm During the Pandemic

PRSay

In the early summer of 2020, I decided to resign from my position as head of communications at a medical-research institute in San Diego. It was a well-paid, full-time position with great benefits. I loved the organization and admired the team of professionals with whom I worked, in an industry that benefits human health. Yet, I had been unhappy with the job’s lack of flexibility and professional development opportunities.

LinkedIn 174
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How agencies can benefit from R&D tax relief to drive innovation

Stephen Waddington

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. It is an incentive aimed at promoting innovation. Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. More on that to come.

Agency 171
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Events for Bloggers and Journalists in July 2021

Cision

As we head into the second half of the year, mark your calendar with these upcoming events for journalists, bloggers, and freelancers.

Blogging 156
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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6 marketing strategies to boost your brand on YouTube

Agility PR Solutions

YouTube is an incredibly powerful network. Creating a video, optimizing it, and getting it ranked high on Google for any given keyword are the strategies that need to be focused on by marketers. YouTube is a took which marketers should focus on. Some marketing and digital PR strategies for marketing on Youtube: 1. Research Determining a clear direction […].

YouTube 161
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Pitch Ideas

PR for Anyone

PITCH IDEAS. This is going to seem kind of crazy but if you’ve been following me for awhile, you know this. You need to be pitching national publications NOW for stories that will go to print in October. Hard to think that far ahead. That being said, isn’t it worth it to have millions of people learn about your product service or brand? If you want a little head start on what the magazine might already be covering which instantly makes your pitch a warm pitch because you know they ar

Pitching 130
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Equine Outreach Successfully Completes the 2021 NAO and ReputationUs Nonprofit Reputation Program

Reputation Us

Each year the Nonprofit Association of Oregon (NAO) and ReputationUs , an Oregon-based reputation management firm, offers one NAO nonprofit member with six-months of pro bono reputation management support (a $14,000 value) through the Nonprofit Reputation Program. In late 2020, Equine Outreach—a horse rescue and sanctuary nonprofit in Bend—was selected as the 2021 Nonprofit Reputation Program recipient.

Nonprofit 148
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UK Media Moves including GLAMOUR, The Sun, The Times and more

Cision

New role for Ali Patony at GLAMOUR; Andy Halls appoined Head of TV at The Sun; George Nixon joins the Money desk at The Times.

Media 156
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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4 comms visibility tips for self-published authors

Agility PR Solutions

No matter what your career, having the right professional and public image is key to getting ahead. This sometimes can be hard to navigate, particularly if you’re a freelance writer who is trying to balance making an income with keeping your readers interested and following your career. If you are a self-published author who wants […]. The post 4 comms visibility tips for self-published authors appeared first on Agility PR Solutions.

Publicity 155
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Declan Kelly affair is not a good look for the PR profession

Steve Barrett on PR

The Teneo CEO’s resignation this week following revelations about inappropriate behavior at a fundraiser in May has put the advisory firm’s whole modus operandi in the spotlight.

Blogging 139
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Allegory report examines emerging corporate digital risk

Stephen Waddington

A report by Allegory sets out the urgent need for organisations to act on issues related to Corporate Digital Responsibility (CDR) and proposes a framework to support planning. I’ve been working with the team at Allegory to explore the issue of Corporate Digital Responsibility (CDR). We convened a group of experts from academia, industry, think tanks and professional associations to explore this emerging area of organisational risk.

Corporate 141
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The 5 Most Impressive Press Releases from June

Cision

See why these press releases impressed us the most this month.

Blogging 177
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Spread the news: Millennials want to do business on chat—and businesses need to catch up 

Agility PR Solutions

Have you heard the news? Business chat isn’t just for customer service anymore. In fact, chat is poised to be the next big thing for U.S commerce, with 82 percent of millennials wanting to make purchases via chat apps like the ones they use to talk to friends and family. Indeed, 88 percent of millennials […]. The post Spread the news: Millennials want to do business on chat—and businesses need to catch up appeared first on Agility PR Solutions.

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The Gig Economy Might Save PR Agency Business Model – Here’s Why

Prowly

Over the past year, my team and I have worked intimately with PR agencies to help them navigate the challenges that came with running a business during a global pandemic. It isn’t easy to find words that accurately summarize our collective experience, but every PR professional I’ve connected with has had something in common. They […]. The post The Gig Economy Might Save PR Agency Business Model – Here’s Why appeared first on Prowly Magazine.

Agency 118
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Voice moves from awareness to application

Stephen Waddington

Voice is evolving from an interface to a distinct channel according to the Voice Consumer Index. Popular applications include search, information, entertainment and travel. Data on the adoption of voice technologies by consumers is hard to find. It’s an area of the media and technology that organisations such as Ofcom or ONS don’t yet track. That has changed thanks to the Voice Consumer Index published by Vixen Labs in partnership with the One Voice Network.

Hotels 138
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10 ESG Lessons From the NIRI 2021 Virtual Conference

Cision

Top ESG news and trends IR pros need to know about now.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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How to humanize and personalize financial brands in a post-pandemic world

Agility PR Solutions

Post-pandemic solutions in financial services, and many other industries, will be a hybrid of digital and in-person services as companies evolve from traditional “B2B” and “B2C” services and communications to more personalized “B2I” services and communications—Business to Individuals. In all channels, B2I is defined as gathering and understanding current and prospective customer’s preferences and requirements […].

Financial 155
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Wake of the Pandemic: Businesses Value the Role of PR and Communications More than Ever [Survey]

Sword and the Script

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Organizations value communications more than ever. That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology.

Survey 121
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Only 3% of people think differently with Stan Phelps | On Top of PR podcast

Axia PR

Learn how your brand can achieve competitive separation with our guest, Stan Phelps. Guest: Stan Phelps is the founder of PurpleGoldfish.com. He is a Forbes Contributor, IBM Futurist, and a keynote speaker.

Branding 127