Sat.Aug 08, 2020 - Fri.Aug 14, 2020

A SPAC IPO Renaissance and the De-SPAC Communications Necessities | Business Wire Blog

Business Wire

SPACs – Special Purpose Acquisition Companies – have risen to prominence over the last few years. Another way to look at a SPAC IPO might be to call it a SPAC “IPM” – for Initial Public Merger. The transaction structure provides for a publicly-listed shell corporation to acquire/merge with an operating business, which becomes the publicly-traded company following completion of the transaction process.

Employee Advocacy Spurs ROI

Ronn Torossian

“Awareness is fine, but advocacy will take your business to the next level.” That quote by Joe Tripodi, Coca-Cola’s CMO, pretty much sums up the success of the 135 -year-old beverage. Developed in 1835 by a wounded Confederate colonel, Coca-Cola has continued to dominate the soft drink industry. The brand embraces employee advocacy and input. […]. The post Employee Advocacy Spurs ROI appeared first on.

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Is The McDonald’s Lawsuit Smart PR?

ImPRessions - Crenshaw Communications

Is it a terrible PR move or just a juicy corporate communications case? Yesterday McDonald’s announced it is suing ex-CEO Steve Easterbrook over previously undisclosed relationships with company employees. The complaint even claims “nude, partially nude, or sexually explicit” photos as evidence. Yikes. The Easterbrook story is notable, and not just for obvious reasons.

3 simple steps to prepare for any crisis

PR Daily

No matter what perils your organization might face, being prepared doesn’t have to be overly complicated. Here’s how you can be ready. What do the COVID-19 global pandemic, a volcanic eruption, the Washington Football Team, and a cybersecurity breach all have in common? Crisis.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The Three Essential Communications Messages Shoppers Need to Hear to Get Them Back Into Physical Stores | Business Wire Blog

Business Wire

Over the weekend, I saw a commercial for the rural lifestyle retailer Tractor Supply Company called “ Stronger Together." Like many current ads, it thoroughly communicates that Tractor Supply Company cares about the health and safety of the customers and employees in its stores. More than anything, it increased my respect for a retailer I haven’t thought of in years because it shows they understand how to address these concerns. public relations

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More Trending

Onclusive Media Monitoring

Onclusive

The post Onclusive Media Monitoring appeared first on Onclusive. Videos

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Hedge Fund Public Relations: PR to Boost your Funds Hedge

Ronn Torossian

One of the most important priorities for hedge funds should be asset growth. However, with the pool of capital investors allocated being in decline, there have been plenty of notable names that have suffered losses in the industry in recent times. This means that raising, as well as retaining capital, is very important for hedge […]. The post Hedge Fund Public Relations: PR to Boost your Funds Hedge appeared first on.

How To Manage A PR Team: 5 Tips

ImPRessions - Crenshaw Communications

As a top PR agency we’re lucky to work with many organizations that prioritize the relationship we share. We pride ourselves on working independently and staying ahead of our clients, many of whom are high-growth tech businesses. Yet our success depends on collaboration. The same is true of almost any PR agency or team. With that in mind, here are some of the key building blocks of a successful collaborative relationship between a company and their PR agency or internal team.

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Take 5 Live with Anna Crowe

Cision

Our Take 5 Live conversation with Anna Crowe of Crowe PR on PR metrics, ROI and how comms professionals can move the needle. Comms Best Practices

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to Improve Your B2B Buying Process During COVID-19

B2B PR Sense

We've seen a lot of changes this year because of COVID-19 -- and even the B2B buying process has not been immune! It makes sense, since the world has been in varying stages of requiring quarantining, lockdowns, and social distancing. In fact, buying in general, whether B2B or B2C, has experienced marked changes throughout this pandemic. So it's no surprise that B2B buying journey, including behaviors and attitudes, would change during this time.

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Why the future of communications is integrated

PR Daily

For communicators who are out to prove their impact on the bottom line, being able to work in concert across multiple channels is a crucial ability. Picture this. You’re the communications director for a company that has separate teams for PR/communications (your team), marketing, social media and digital advertising. While there’s a lot of crossover between the work these teams are doing, there’s no real alignment.

B2B PR Tips For Embargo Pitching In A Crazy News Cycle

ImPRessions - Crenshaw Communications

PR agency teams are always strategizing about how to tell stories that elevate a brand’s presence through earned media. An organization may have a new product or milestone announcement, relevant research data or a leadership change to announce, and as PR advisors we want to maximize its news value. . Earned media isn’t always simple. That’s where the right media strategy comes in.

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Solo superwoman: How Karen Swim runs a 7,000 person strong community of solo PR pros

Muck Rack

Solo superwoman: How Karen Swim runs a 7,000 person strong community of solo PR pros

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Why you need to spend more time on market segmentation

Agility PR Solutions

Every PR professional has unique strengths and preferences, and the endless quest for positive coverage is pursued using a wide variety of tools and techniques. I mention these things because they speak to two common mistakes. Firstly, some PR pros make the mistake of being too comfortable doing the same few things. One might get […]. The post Why you need to spend more time on market segmentation appeared first on Agility PR Solutions. Analysis Public Relations media relations

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How to approach influencer marketing through a PR lens

PR Daily

When considering an influencer, you can count the impressions and unique views—but here are some of the qualitative indicators of a fruitful potential partner. With accelerating growth of influencers fueled by brands increasing their marketing budget devoted to influencer marketing , how should brands vet influencers to ensure the partnership will be fruitful? Regardless of the audience and type of product or project, the same influencer vetting rules apply.

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Access Bio Live on Bloomberg TV

ImPRessions - Crenshaw Communications

Even several months into the COVID-19 pandemic, testing is needed now more than ever. Our client was recently granted EUA (emergency use authorization) from the FDA for its COVID-19 PCR and lateral-flow antibody tests. Reeve Benaron spoke with Bloomberg’s Emily Chan about plans for distribution and the importance of testing with precision and accuracy. Check out the full segment here: [link]. The post Access Bio Live on Bloomberg TV appeared first on Crenshaw Communications.

10 best social media analytics tools + 10 tips on using them

Awario

Social media is full of valuable business and marketing insights. The trick is to find a shortcut to the metrics important to your brand. I put together a list of 10 best social media analytics tools + tips on how to use them to help you get started

3 critical challenges in media relations right now

Agility PR Solutions

A career in public relations isn’t for the faint of heart. Especially when you add a global pandemic and demonstrations against racial injustice to the mix. It’s a challenging, but exhilarating profession and for the majority of 2020, has come with a lot of added pressure. Agility PR Solutions recently conducted an informal survey of […]. The post 3 critical challenges in media relations right now appeared first on Agility PR Solutions. Public Relations media relations

4 ways to create a culture of kindness and empathy

PR Daily

Recognize the inspirational power of virtue, encourage and reward unselfish behavior, and make decency a prerequisite for leadership. We could all use a huge dose of kindness, grace and understanding right now. Displaying these admirable qualities isn’t just the right thing to do, or a nice “add-on” when you can find it at work. Research has shown that kindness can create a competitive business advantage. Here are four ways to create a kinder workplace: 1.

Quantum Entanglement? A PR View of Media Bias [Survey Data]

Sword and the Script

Twenty-some years ago, I was a communications student in a college class on media criticism. One of the debates in that classroom centered on whether or not the media was bias in its reporting. As I recall, while those debates did get heated, they remained civil; at least by today’s standards. Still, the topic is a healthy one to engage as a free press is a vital institution in a thriving democracy. The discussion isn’t reserved to just political circles either.

Media Moves at Bon Appétit & The New York Times, States Newsroom Launches Kansas Reflector

Cision

Sonia Chopra to join Bon Appétit, Ashley Calloway-Blatch moves to Metro at The Times, and more. Media Blog

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“These are the times that try communicators’ souls”

Agility PR Solutions

Thomas Paine is best remembered for writing Common Sense, the pamphlet advocating for the 13 colonies to declare their independence from Great Britain in 1776. Its signature line was, “These are the times that try men’s souls.” While Paine’s comment needs updating to reflect the inclusiveness of our 2020 workplace culture, the Revolutionary War-era political […]. The post “These are the times that try communicators’ souls” appeared first on Agility PR Solutions.

Branding lessons from the relaunch of the Ford Bronco

PR Daily

The motor company is looking to find success by leaning into nostaliga, while also investing in new technology and trends. Twenty-five years after it was discontinued, the Ford Bronco officially came out of retirement in a big primetime reveal this past July. While the announcement of the new Ford Bronco family of vehicles was not free of controversy or mixed reactions, Ford’s marketing has nevertheless been a master class in how to rebrand a company.

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Does anyone really search by hash tags on LinkedIn?

Communications Conversations

What’s our hash tag strategy? It’s a question I think every company has asked itself or its agency partner over the last 10 years. And, it’s a question I’ve written about before. But a recent Social Media Examiner article got me thinking about hash tags again. Specifically if and how people are using them. This particular author seems to think a lot of people are using them–on LinkedIn.

Cision UK In Conversation With. Christina Neal

Cision

Cision's Media Research team spoke to Women's Fitness Editor Christina Neal about her experience in the industry, changes in the world of magazines, and what she learned from launching her own title. Media Blog

The benefits of long-term relationships in influencer marketing

Agility PR Solutions

Influencer marketing has been an important part of most brands’ advertising efforts for some time now, from small niche brands to well-known, long-standing ones. While marketing with influencers can take many different forms, such efforts fall into two general categories—long-term partnerships and one-off sponsored posts. Both have their merits, and a brand’s particular circumstances or […].

Is it OK to demand links from a reporter?

PR Daily

PR pros are trying to squeeze their clients some SEO juice by asking for backlinks to webpages featuring their content—but many journalists say the practice can rub the wrong way. Just how hard should a PR pro push to get a backlink to a client’s webpage? A run-in with one PR pro sent Digiday’s Lara O’Reilly to Twitter to ask about a practice that is more and more common these days: asking for a link to your webpage.

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Thoughts on Balancing Your Professional Work and Your Activism

PRSay

“Get in good trouble, necessary trouble, and help redeem the soul of America.” — the late Rep. John Lewis. Full disclosure: I’m an activist for social and racial justice. I have marched the streets of Washington, D.C., Dallas and Fort Worth, Texas, where I now live, and contributed my professional skills to local chapters of Indivisible and Black Lives Matter. I suspect that when the workday is done, many PRSA members volunteer for causes about which they care deeply.

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UK Media Moves including The Independent, High Life, ITV News and more

Cision

Beth Ashton appointed Head of Audience at The Independent; Ally Wybrew has new role for BA's High Life; Catherine Reid is now Content Hub Producer for the ITV News regions. Media Blog

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Consumers want more control over how companies use their data

Agility PR Solutions

Virtually all (97 percent) of American consumers believe that data privacy is important to them, with 87 percent characterizing it as a human right—but they are deeply suspicious of what companies are doing with their data, according to new research from professional services firm KPMG. consumers are becoming increasingly concerned with—and distrustful of—how companies […]. The post Consumers want more control over how companies use their data appeared first on Agility PR Solutions.

How PR pros can lead the conversation during COVID-19

PR Daily

With the right message, the industry is poised to offer more value to audiences and clients than ever. 2020 simply hasn’t been the year any of us expected. While no business has a ready-made playbook to address the COVID-19 pandemic and all its implications, from health and economics to the acceleration of digitizing entire industries, public relations firms are well-equipped to push through it because they are used to working on the fly.

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