September, 2022

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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. Already, Facebook parent company Meta has warned of an advertising slowdown. Broadcast outlets and publishers also report headwinds , though the views are mixed.

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Incorporating Keywords in Your News Release | Business Wire Blog

Business Wire

Any time an organization distributes a press release, the goal is to generate coverage, create buzz, and reach as many people as possible. Public relations and marketing communicators know this is tough and are always looking for ways to improve.

Blogging 335
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Gaming Influencer Marketing

Ronn Torossian

Gaming influencers are content creators who play games by using platforms like Twitch, Discord, and YouTube. They connect with their audiences through livestreams. Gaming influencers have the advantage of promoting a brand to a unique audience.

Marketing 195
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Company brands should keep calm and carry on

Mark My Words

The Financial Times. Center Parcs is one of many UK firms which have struggled to respond appropriately to the Queen’s death. As a mark of respect to her Majesty, Center Parcs security guards will escort vacationers off the premises on Monday. After a night in a tent in a layby, they can return once the bank holiday is over. No, they won’t. Center Parcs will lock families in their rooms during the Queen’s funeral.

Company 60
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Mastering the art of crisis communication is a must-have skill for any public relations professional. Join Shawna Bruce in this webinar as she unpacks the essential elements of clear and compelling messages, the key to communicating with stakeholders, and best practices for managing social media to avoid chaos!

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How to turn a PR coverage book into a ‘social impact report’ ?

The Resolution Blog

Estimated coverage views, social shares and engagements are all metrics most PR people are familiar with, but when we recently saw them alongside stats on social isolation and ‘no. of friends made’ we needed to know more! Who was this report for? What job does it do? How was it customised?

Report 156

More Trending

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Should Employees' Looks Matter?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing ​ Despite her aging appearance, Queen Elizabeth II kept her job for an unprecedented 70 years!

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Level Up with a Brand Book Crafted by a Creative Agency

Konnect Agency

What’s a brand book, when do I need one, and how can a creative agency help? A brand book can mean many things to many people, but the central idea is it is a “bible” that you set up for your brand that becomes a guiding light for everything your brand does.

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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently - Strategy

For today’s content creators and content marketing teams, unique original content is always the best route to take. So, what does plagiarism look like in today’s world?

Ethics 76
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Will brands make the transition to using more authentic, less polished content?

Communications Conversations

The social media content world is an interesting place in 2022. Just browse your feeds for a few minutes for a quick glimpse into what I’m talking about. What do you see?

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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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Start Your Press Release Journey: How to Prepare Your News | Business Wire Blog

Business Wire

Vacationing on a whim is fun but taking a little time to prepare can make it a more enjoyable experience. Distributing a press release is similar; you can rush to send out your announcement, or you can take a few minutes to plan ahead to streamline the process and set yourself up for success.

Blogging 317
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How Industry Speaking Opps Drive Thought Leadership

ImPRessions - Crenshaw Communications

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. .

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How Pinterest is working to be a positive social network

PR Daily

Social media is often known for its toxicity. Pinterest wants to be a force for good. Social media networks can often feel like organizations devoid of corporate purpose.

Pinterest 204
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Essential PR Investments

Ronn Torossian

There are many elements to successful public relations with the goal of creating a positive image of a company in the eyes of the public.

Company 195
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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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How to make SEO and content marketing work together for your business

Agility PR Solutions

It’s no secret that SEO and content marketing are two of the most important aspects of online marketing. But for many businesses, knowing how to make them work together can be challenging.

SEO 190
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These were the top publishers on Facebook in August 2022

NewsWhip

August saw a slight uptick in engagement for the top publishers on Facebook, with the Daily Mail continuing to hold its place at the top of the charts.

Facebook 167
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19 features you actually need for Facebook marketing (the ultimate list)

Awario

Facebook remains the most popular social media platform. The network understands its value for brands and businesses and offers a large number of tools to help you promote, advertise, and sell on Facebook.

Facebook 139
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3 Streaming Trends PR Pros Should Watch

ImPRessions - Crenshaw Communications

Streaming is booming. From the powerhouse Netflix, to more niche apps like horror channel Shudder, Connected TV (CTV), and Over the Top (OTT) usage has become a part of everyday life. There are now well over 200 streaming services available today with 85% of U.S.

Trends 177
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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Florida’s controversial social media law, TikTok’s dislike button and more

PR Daily

Plus: Amazon launches another Prime Day. Sort of. . On Wednesday, Florida’s attorney general officially asked the Supreme Court to review the state’s new controversial social media law. The law, Florida Senate Bill 7072, provides several new checks on tech and social media companies.

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Newsjacking Idea

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Pitching 130
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The importance of using the right communication tool for PR agencies

Agility PR Solutions

As a PR agency, it is essential to use the right communication tool to deliver the intended message to your target audience. In addition to everyday communication, if you want to level up your crisis communications, the right tool will also help.

Tools 178
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Brands Capturing the Audience With Strategic PR “Stunts”

Axia PR

Axia’s 60-Second Impact. 60 Seconds of Information Impacting You and Your Fast-Forward Economy. September 2022 – Brands Capturing the Audience With Strategic PR “Stunts”. PR “stunts” have somewhat of a bad reputation around them.

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A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

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Are Influencers More Credible Than the Mainstream Media?

PRSay

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept.

Ethics 179
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3 Streaming Trends PR Pros Should Watch

ImPRessions - Crenshaw Communications

Streaming is booming. From the powerhouse Netflix, to more niche apps like horror channel Shudder, Connected TV (CTV), and Over the Top (OTT) usage has become a part of everyday life. There are now well over 200 streaming services available today with 85% of U.S.

Trends 177
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How to end ‘quiet firing’ once and for all

PR Daily

It’s the flip side to quiet quitting — and it needs to end. Aside from the impacts of the COVID-19 pandemic on the workplace, the biggest story in employment news has been the phenomenon known as “ quiet quitting ”.

How To 197
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What to Pitch in October

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. It’s almost October. What are you going to pitch the media in October?

Pitching 130
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5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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11 must-have tools and resources for a PR professional

Agility PR Solutions

Public relations practitioners today need tools that are strategic and analytical. Fortunately, there are many resources available that help them manage tasks, streamline workflow, analyze data, share documents securely and track performance.

Resources 179
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How can brands benefit from TikTok influencers?

Prohibition

TikTok has truly taken the social media world by storm. As the most downloaded app of 2021, TikTok has surpassed over one billion active users on the platform, providing endless centertainment from creators around the world.

Brand 118
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Intellectual Property Issues and RFPs: Protecting Your Work

PRSay

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for updates on programming. A PR firm puts together a presentation for a client who is soliciting Request for Proposals (RFPs).

Ethics 169