September, 2022

5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. Already, Facebook parent company Meta has warned of an advertising slowdown. Broadcast outlets and publishers also report headwinds , though the views are mixed.

Incorporating Keywords in Your News Release | Business Wire Blog

Business Wire

Any time an organization distributes a press release, the goal is to generate coverage, create buzz, and reach as many people as possible. Public relations and marketing communicators know this is tough and are always looking for ways to improve.

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Gaming Influencer Marketing

Ronn Torossian

Gaming influencers are content creators who play games by using platforms like Twitch, Discord, and YouTube. They connect with their audiences through livestreams. Gaming influencers have the advantage of promoting a brand to a unique audience.

Company brands should keep calm and carry on

Mark My Words

The Financial Times. Center Parcs is one of many UK firms which have struggled to respond appropriately to the Queen’s death. As a mark of respect to her Majesty, Center Parcs security guards will escort vacationers off the premises on Monday. After a night in a tent in a layby, they can return once the bank holiday is over. No, they won’t. Center Parcs will lock families in their rooms during the Queen’s funeral.

Discover the Actionable Habits of the World’s Best Strategic Communicators

Cision’s 4 Data-Driven Habits of Top Comms Teams details the habits of the world's best communicators. Uncover actionable habits that will give you the power to influence and amplify your story better. Download this free e-book today!

How to turn a PR coverage book into a ‘social impact report’ ?

The Resolution Blog

Estimated coverage views, social shares and engagements are all metrics most PR people are familiar with, but when we recently saw them alongside stats on social isolation and ‘no. of friends made’ we needed to know more! Who was this report for? What job does it do? How was it customised?

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More Trending

Should Employees' Looks Matter?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing ​ Despite her aging appearance, Queen Elizabeth II kept her job for an unprecedented 70 years!

Level Up with a Brand Book Crafted by a Creative Agency

Konnect Agency

What’s a brand book, when do I need one, and how can a creative agency help? A brand book can mean many things to many people, but the central idea is it is a “bible” that you set up for your brand that becomes a guiding light for everything your brand does.

Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently

For today’s content creators and content marketing teams, unique original content is always the best route to take. So, what does plagiarism look like in today’s world?

Will brands make the transition to using more authentic, less polished content?

Communications Conversations

The social media content world is an interesting place in 2022. Just browse your feeds for a few minutes for a quick glimpse into what I’m talking about. What do you see?

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

Start Your Press Release Journey: How to Prepare Your News | Business Wire Blog

Business Wire

Vacationing on a whim is fun but taking a little time to prepare can make it a more enjoyable experience. Distributing a press release is similar; you can rush to send out your announcement, or you can take a few minutes to plan ahead to streamline the process and set yourself up for success.

How Industry Speaking Opps Drive Thought Leadership

ImPRessions - Crenshaw Communications

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. .

Essential PR Investments

Ronn Torossian

There are many elements to successful public relations with the goal of creating a positive image of a company in the eyes of the public.

Florida’s controversial social media law, TikTok’s dislike button and more

PR Daily

Plus: Amazon launches another Prime Day. Sort of. . On Wednesday, Florida’s attorney general officially asked the Supreme Court to review the state’s new controversial social media law. The law, Florida Senate Bill 7072, provides several new checks on tech and social media companies.

A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

How to make SEO and content marketing work together for your business

Agility PR Solutions

It’s no secret that SEO and content marketing are two of the most important aspects of online marketing. But for many businesses, knowing how to make them work together can be challenging.

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These were the top publishers on Facebook in August 2022

NewsWhip

August saw a slight uptick in engagement for the top publishers on Facebook, with the Daily Mail continuing to hold its place at the top of the charts.

Newsjacking Idea

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

3 Streaming Trends PR Pros Should Watch

ImPRessions - Crenshaw Communications

Streaming is booming. From the powerhouse Netflix, to more niche apps like horror channel Shudder, Connected TV (CTV), and Over the Top (OTT) usage has become a part of everyday life. There are now well over 200 streaming services available today with 85% of U.S.

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2022 Media Database Buyer’s Guide

To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!

19 features you actually need for Facebook marketing (the ultimate list)

Awario

Facebook remains the most popular social media platform. The network understands its value for brands and businesses and offers a large number of tools to help you promote, advertise, and sell on Facebook.

How Pinterest is working to be a positive social network

PR Daily

Social media is often known for its toxicity. Pinterest wants to be a force for good. Social media networks can often feel like organizations devoid of corporate purpose.

The importance of using the right communication tool for PR agencies

Agility PR Solutions

As a PR agency, it is essential to use the right communication tool to deliver the intended message to your target audience. In addition to everyday communication, if you want to level up your crisis communications, the right tool will also help.

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Analyzing Analyst Relations – New Research Schools on How to Get it Right

Flack's Revenge

At Fusion PR , we are big believers in the power of industry analyst relations. Most of our programs include an A/R track. In the world of enterprise tech, they are extremely important influencers. But how can you reap the potential benefits of engaging and working with analysts?

Cision's 2022 Global State of the Media Report

For Cision’s annual State of the Media Report, journalists shared their top priorities and what PR and communication pros can do to improve their relationships with the media. Read the report and learn how to create stronger media partnerships.

What to Pitch in October

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. It’s almost October. What are you going to pitch the media in October?

3 Streaming Trends PR Pros Should Watch

ImPRessions - Crenshaw Communications

Streaming is booming. From the powerhouse Netflix, to more niche apps like horror channel Shudder, Connected TV (CTV), and Over the Top (OTT) usage has become a part of everyday life. There are now well over 200 streaming services available today with 85% of U.S.

Trends 169

Brands Capturing the Audience With Strategic PR “Stunts”

Axia PR

Axia’s 60-Second Impact. 60 Seconds of Information Impacting You and Your Fast-Forward Economy. September 2022 – Brands Capturing the Audience With Strategic PR “Stunts”. PR “stunts” have somewhat of a bad reputation around them.

How to end ‘quiet firing’ once and for all

PR Daily

It’s the flip side to quiet quitting — and it needs to end. Aside from the impacts of the COVID-19 pandemic on the workplace, the biggest story in employment news has been the phenomenon known as “ quiet quitting ”.

5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

11 must-have tools and resources for a PR professional

Agility PR Solutions

Public relations practitioners today need tools that are strategic and analytical. Fortunately, there are many resources available that help them manage tasks, streamline workflow, analyze data, share documents securely and track performance.

Are Influencers More Credible Than the Mainstream Media?

PRSay

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept.

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What to do with Media Appearances

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. You’ve landed in the media. Now what? I hear from people who were on TV and they’re excited and they want it to live on forever.