December, 2011

How Best to Employ Your Inner Voice in the Job Search - Respect Your Gut

PR Job Coach

You just finished three job interviews in a week and are still Monday quarterbacking about how well you did or did not.

The Worst Reason to Hire a PR Pro

Waxing UnLyrical

Recently, I received an email from someone asking if I would be interested in providing PR services for a fundraising campaign he is embarking on.

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Ocean Marketing's Emails Are NOT a PR Fail

Bad Pitch Blog

Yes, the author of Ocean Marketing''s email exchange turned meme is an idiot -- at best. But is this a public relations mistake or is this a customer service mistake? I''m dead serious. Paul has zero credibility and I''m not trying to give him any. But I also refuse to become a part of the pile on.

15 Reasons Your PR Pitches Suck [Redux]

Waxing UnLyrical

This post first ran on Jan. 27 of this year. It’s still the most popular Waxing UnLyrical post to date, so we re-run it, with minor edits to keep it updated, for your reading pleasure in case you missed it earlier. And because we’ve gone shoe shopping. Enjoy! In the genes?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

My Wake Up Call

Waxing UnLyrical

Guest post by Martin Waxman. I remember a time not too long ago when I knew how to do my job really well. I’d get up in the morning, scour the media and go to work, confident that when a client would call, I could help them out. I knew what worked by doing; that is, based on success.

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Who’s on Your Cheering Squad?

Waxing UnLyrical

Guest post by Erin Feldman. I never was a cheerleader. I wasn’t the type. I wasn’t extroverted or bubbly. I was one of the quiet ones. I liked to study. I liked to read. I liked to think. But even though I never was a cheerleader, I understand the benefits of having a cheerleading squad.

Letter From Jamaica

Waxing UnLyrical

Dear You, Well, this isn’t actually a letter from Jamaica, since I didn’t get online at all much (and that was only to share photos on Facebook) while we were there. After we got back,you were asking about the trip, so I figured I’d tell you a little bit about it.

Capturing Attention: The First Step to Action

Waxing UnLyrical

This past weekend, my friend Ken Mueller shared a video he’d taken of a Christmas flash mob at the Lancaster Central Market, singing the Hallelujah Chorus. I love flash mobs – who doesn’t, right?

Partnering in Social Good

Waxing UnLyrical

Guest post by Harrison Kratz. Ah, the holiday season. Can you feel the excitement? Amidst all of the lights, gingerbread houses, and It’s a Wonderful Life showings, there are some amazing communities coming together to give back in their own little way to uphold what the holiday season is all about.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How Port City Brewery Got Me Buzzed

Waxing UnLyrical

Guest post by Rachael Seda. I’m drinking the Port City Brewery kool-aid (or beer, rather) and I wish other small businesses would give me the same buzz. It all began on a Saturday afternoon. a friend had told me about a $5 beer tasting and tour at a relatively new brewery called Port City. Luckily for me it happens to be a hop, skip and jump from where I live, so a few friends and I decided to check it out. The beer was awesome, the people were down to earth and the tour was fascinating.

What the #measurePR Community Thinks of 2012

Waxing UnLyrical

Jen Zingsheim guest-moderated last week’s #measurepr chat and provided the following recap and transcript.

#myBootcamp Update: Month Two

Waxing UnLyrical

It’s been about a month since I started working out again (remember I had surgery in September , which meant I couldn’t do anything – literally – for about eight weeks). I g ot back on the exercise horse on Nov.

One Click Could Say “Happy New Year” to Nonprofits Worldwide

Waxing UnLyrical

Perhaps you’ve started celebrating Hannukah, or you’re counting down the hours until Christmas Day. In the midst of your holiday cheer – which is well-deserved and much needed, would you take a moment to give a really great gift to nonprofits worldwide?

This Communication Plan Doesn’t Smell Like Christmas Cookies

Waxing UnLyrical

Without the input of communicators and marketers far and wide I fear Christmas may be doomed. Let me explain … The other night in a haze of nog and toddies I noticed that the table next to mine had elves – two of them.

When Clocks and Calendars Collide [Redux]

Waxing UnLyrical

I originally published this post when Fall was setting in last year. It didn’t get a lot of attention then, but it remains one of my favorites.

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New Year’s Resolutions for Job Seekers [Redux]

Waxing UnLyrical

This post originally ran on Dec. 2, 2010. Waxing UnLyrical is on its holiday break, so we’re re-running this post since it might still be useful to you. And we hope you had a terrific holiday weekend! Are you planning to add job seeking to your list of New Year’s resolutions?

Plus Or Minus? Let's Not Get Crazy About Brand Interaction On Social Networks

Bad Pitch Blog

Today Bad Pitch takes aim at Google+. It is, indeed, the newest toy. But it’s not the newest technology or anything that is so amazing that it should change the game. In fact it’s just another experiment to get us hooked in.

Do You Have a Stake In The Personal Data Market?

Waxing UnLyrical

I read an article in AdAge a couple of weeks ago that described the way the customer data market is set to change , due to new “personal data vault and brokerage” companies like Personal.com. In pursuit of something called (by the author) a “Federated Identity” for all Internet users, these online services allow users to control the data they share with businesses about their spending and surfing habits without piling on usernames and passwords.

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Burn Baby Burn -- Or Not

Bad Pitch Blog

We have all been there. Have we ever. The figurative gas can is in your right hand and the match is in your left. With heavy heart and heavy hand you prep to splash the accelerant all over the well structured, painstakingly-built bridge. The smoke from the flaming embers stings your eyes as you triumphantly walk away from the tenuous relationship/partnerships/business venture. Of course, participants, this is mere vivid imagery.