December, 2013

New Year Networking: How to be Dr. Jekyll and not Hyde

PR Job Coach

Networking is the oxygen of the connected economy. It is the currency of consumer collaboration. Unless you are a monk, getting through life in the 21 st century is a challenge at best if you have no network. Virtually every job today is gained through the network.

Need Gifts for PR Pros? Here’s 12 of ‘Em

Waxing UnLyrical

Since this season is all about giving (which we really should be doing all year long, but I won’t start preaching to you about that ) I thought today I would give you 12 “gift” ideas, one for each day leading up to Christmas Eve.

Hotels 113

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Last Bad Pitch of 2013?

Bad Pitch Blog

WHY are we publishing a post on New Year''s Eve? Well, because we''re still getting pitched.badly. This one''s from a sales person and it makes us look forward to 2014. >>> >>> SUBJECT: Reaching out for new year story request Hello there, This is NAME from COMPANY.

Get Your Mass (Marketer) Quantities Here

Stern + Associates

K2 images / Alas another Black Friday has come and gone – and I won’t miss it.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

4 Marketing Lessons from the Red Sox 2013 Season

Maine PR Maven

Effective brand building requires creating a network of raving fans who will support you and your organization in good times and bad times. This article by NMC Account Executive Greg Glynn talks about Red Sox Nation, which is a great example of a cult-like following for a brand.

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Digital Rubbernecking and The New, New Pornography

Where the Fishermen Ain't

One afternoon as an undergrad at Saint Mary’s College of California, I was racing to the campus radio station where I was running late for my afternoon air-shift.

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While I Was Out: Reflections On a Social Media Hiatus

Waxing UnLyrical

Happy Friday, all! When WUL resurfaced on Monday, I told you I’d do my best to answer any questions you about about While I Was Out. You haven’t really asked me any so far – though I do appreciate the warm welcome back, and the team does too, thank you!

Have your selfie an app-y little Christmas – fragmented PR narratives

Greenbanana PR

This is the year of the selfie – which the Washington Post illustrates with some great examples. For post #11 in my 12 Days of Christmas series, I’m situating the selfie within a broader trend of 2013 – the great use of photographs by online publications (and social media) which work superbly on tablets. On […]. Education Public Relations Thinking

How Social Media Impacted the 2014 Indian Elections

Waxing UnLyrical

This year, Election Day in India (for the legislative assembly elections in which the Indian electorate choose the members of the Vidhan Sabha (or Legislative/State Assembly) fell on a weekday (December 4th).

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Monday Roundup: A Goodie Bag of #measurePR

Waxing UnLyrical

Happy Monday! As many of you know, I started the #measurePR Twitter chat back in 2010. We’ve gone through quite a few changes in the past (almost) four years, but despite everything, the chat has endured and the hashtag has taken on a life of its own (which I love).

Boosting your Seasonal Marketing with Pinterest

Waxing UnLyrical

Guest Post by Alicia Lawrence. By now your seasonal marketing campaign should be well under way. And even though you’ve placed your media buy and have your media relations program in gear, are you still looking for that extra edge to your marketing efforts?

Monday Roundup: Building Business Relationships

Waxing UnLyrical

Happy Monday! Are you ready for the week ahead? Well then, let’s get right to this week’s round-up! Relationships are the foundation of any business. And from gathering the right data to connecting with potential clients, creating and building business relationships is a daily task.

Will India See a Rise in Digital PR?

Waxing UnLyrical

Ed: A version of this post originally ran on September 20, 2013 on We republish it with minor edits and updates. Sixty two! Yes, the rupee is 62 against the U.S. dollar (as of December 1, 2013).

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

A New Year’s Wish From WUL… And Me

Waxing UnLyrical

Happy Friday! Have you already started feeling the holiday merriment or is that still a ways away from you? We at WUL have. Now, don’t worry, we’re not going away again… at least, not permanently!

Monday Roundup: Small Business Tips

Waxing UnLyrical

Can you believe it?! We’re baaack! Did you miss us? I know, you probably have a ton of questions, and I’ll do my best to answer them as soon as I can, but today, let’s celebrate with a Monday roundup. Now, once you got out of your Turkey Day coma (if you were in the U.S.,

All Business is By and Between People

Maine PR Maven

“If you believe relationships build business, then make building them your business.” Scott Stratten, author, UnMarketing When a baby is born, the first thing he or she wants to see is the adoring face of its loving mother. Then, throughout our lifetime, we are conditioned as human beings to connect with happy, smiling and familiar […


How to follow up your e-mailed pitch

Praxis Makes Perfect

One of the two biggest gripes journalists have about media relations is PR practitioners who call to. PR public relations media relations pitches

How to compose the perfect e-mail pitch

Praxis Makes Perfect

1) The single most important factor in any pitch is your operating assumption. PR practitioners. public relations media relations e-mail pitching e-mail marketing PR

50 common mistakes in PR writing

Praxis Makes Perfect

1. Failure to adapt the pitch to different press targets and media. Incredibly, some. PR public relations writing editing PR writing

Strategic elements of crisis containment: An analysis of actual public statements of Firestone & Ford spokespeople during the 2000 tire recall

Praxis Makes Perfect

BACKGROUND: In 1996, Arizona officials complained to Firestone about tire failures on light trucks, PR public relations crisis communication Ford Tire recall 2000 NHTSA Bridgestone/Firestone tires

Press lists, news releases and spamming reporters: A new ethical paradigm for media relations

Praxis Makes Perfect

In my 22 years of corporate, agency & nonprofit PR/public affairs, I have yet to encounter a. PR public relations media relations media list news release spamming journalists press lists media database

Christmas PR advice – follow that star

Greenbanana PR

As PR practitioners, we’ve all probably got ambitions or thoughts about the direction we wish to travel in our futures. However, we might not have set specific goals. The Star of Bethlehem was the goal that inspired the three wise men (magi) seeking the new born Jesus in the traditional nativity story and this inspires […]. Public Relations Thinking 12 Days of Christmas Career ambitions Career strategies Goals Stars Stephen Waddington