April, 2023

article thumbnail

Should Public Relations Be Considered A Profession?

Institute for Public Relations

This blog is based on the original study in the Public Relations Journal. When we need expertise in life or business situations, we often look to experts for help. For example, when a crisis strikes (and even before), executives seek out communication leaders for advice on how to navigate tricky situations. But what does such terminology mean? What qualifications differentiate … Continue reading Should Public Relations Be Considered A Profession?

Publicity 138
article thumbnail

What’s The Difference Between PR And Reputation Management?

ImPRessions - Crenshaw Communications

The terms “ public relations” and “reputation management” are sometimes used interchangeably. Yet, although they’re often intertwined, they are distinct. Gartner calls reputation management “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” And public relations is defined as “the professional maintenance of a favorable public image.” Public image and reputation are close, and in both cases the goal is a more positive o

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Learn How ChatGPT and AI are Transforming PR

Flack's Revenge

The last two PR: Done and Doner podcasts focused on ChatGPT and AI in PR. In Episode 16 , we invited a panel comprising Fusion PR account directors Mark Prindle and Diana Bost , and Stefano Pacifico , CEO and Co-founder of Epistemic AI , a company that uses AI for drug discovery. Stefano is one of the smartest people I know in AI, a real innovator – I wanted to get his take.

Company 288
article thumbnail

The King is Dead – Long Live the Press Statement

Flack's Revenge

I am a big fan of the show Succession, an HBO Max drama about family media empire Waystar Royco, run by aging patriarch Logan Roy (played by Brian Cox with snarling intensity). PR is well-integrated into almost every episode, amidst storylines about optics, crises, and public image-shaping. This week’s show was perhaps the most pivotal out of the entire four season run.

YouTube 177
article thumbnail

The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

article thumbnail

Artificial Intelligence and the Practice of PR

The Proactive Report

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We’re now in another huge leap in technology with artificial intelligence. This is similar to the shift that occurred with the introduction of social media almost 20 years ago. And once again the PR community is wary of this new technology and hesitant to adopt it.

More Trending

article thumbnail

Writing for social media: 3 best practices for PR professionals

Agility PR Solutions

When it comes to improving your brand image, you can’t leave out social media. Social media platforms, such as Facebook, are the most widely used online platforms today. They are an integral part of people’s daily lives. That’s why you see celebrities and companies using Twitter to issue official statements. So, writing for social media […] The post Writing for social media: 3 best practices for PR professionals appeared first on Agility PR Solutions.

article thumbnail

Top PR Pros Share Their Tips for Earning U.S. Media Coverage

Axia PR

We asked some of the nation’s most successful media relations practitioners to share their best practices. Earning media coverage is becoming more and more challenging and competitive for public relations and corporate communications professionals. That’s because traditional newsrooms are shrinking, and positive media coverage is now more precious than ever before.

Media 118
article thumbnail

5 tips for creating and building a cohesive PR and marketing strategy

Agility PR Solutions

A PR and marketing strategy is going to help you get your business noticed. It is going to help you increase sales and boost awareness. A cohesive approach to PR and marketing is essential. To ensure cohesion, you need to build a strategy that works for your business. Aligning the key elements of a strategy […] The post 5 tips for creating and building a cohesive PR and marketing strategy appeared first on Agility PR Solutions.

article thumbnail

Top 10 must-have PR and communications tools: 2023 Guide

NewsWhip

The communications and public relations industry is constantly evolving, especially in the digital age. The use of comms tools has increased as a result, but there isn’t one solution that meets every need. Communications professionals are now creating a suite of best class tools to help them successfully do their job. Based on what we’ve heard from our customers, we’ve developed a list of the 10 essential tools comms and PR pros can’t live without in 2023. 1.

Tools 78
article thumbnail

Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

article thumbnail

The Need for Private Company Capital Does Not Hibernate During Bear Markets for IPOs | Business Wire Blog

Business Wire

New Developments in the Private Capital Markets Require Better Preparation, Longer Lead Times, Experienced Advisors, and Openness to New Structures for Growth and Late-Stage Private Companies The IPO market has been awfully quiet over the past 18 months. Potential issuers have seen reduced valuations, increased volatility, tougher operating conditions, and warier investors.

Company 321
article thumbnail

4 Ways Technology Boosts The Retail Experience (And Retail PR)

ImPRessions - Crenshaw Communications

Our work in tech PR for retail and ecommerce gives us an interesting vantage point on the retail customer experience, especially given its enormous changes of late. In fact, tech innovations have disrupted retail as much as nearly any sector. Not only do the shifts affect our lives as consumers, but innovation is often very mediaworthy. The pandemic drove much of the change we’ve seen in retail over the past three years.

Retail 310
article thumbnail

What’s Next for SAAS?

Ronn Torossian

SaaS has become a crucial aspect of technology in the last decade. It allows companies to access software applications online, eliminating the need for on-premises installation and maintenance. SaaS has revolutionized software with its flexibility, scalability, and cost-effectiveness. Nevertheless, SaaS’s future presents challenges. Specialized SaaS Solutions SaaS is trending towards specialized and niche software applications. […] The post What’s Next for SAAS?

Software 195
article thumbnail

Podcast: How AI and ChatGPT are Transforming Public Relations

Sword and the Script

Fusion PR President Bob Gellar recently organized a podcast panel to break down the impact of artificial intelligence (AI) in public relations (PR). As the description puts it, the panel consisted of “Two vendors and a PR tech blogger spoke at length about challenges, opportunities and use cases.” Panelists included Zach Cutler , Co-Founder, CEO & Chairman at Propel; Tressa Robbins , Vice President of Customer Onboarding, Burrelles; and Yours truly.

Publicity 204
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Coverage to Capital

The Resolution Blog

In this episode I interview PR measurement experts, Richard Bagnall and Darryl Sparey on their latest joint research that explores the effects PR has on attracting investors and gain funding for tech start-ups. We delve into the research results including the types of business that see this success, the PR approach needed to gain similar […] The post Coverage to Capital appeared first on PR Resolution — by CoverageBook.

article thumbnail

5 powerful ways AI can boost your content marketing strategy

Agility PR Solutions

In this article, readers will learn how artificial intelligence can revolutionize content marketing strategies. The report will focus on critical areas such as AI-assisted content idea generation and optimization, personalization and user experience enhancement, content curation and distribution, performance tracking and data analysis, and enhancing content creation and collaboration.

article thumbnail

10 Must-Read PR Blogs To Follow In 2023

Prowly

The public relations industry is constantly changing, especially now that new technologies begin to emerge. As such, it’s crucial to stay up-to-date regarding industry trends to ensure that you’re offering the best PR strategies to your clients or company. And although I think that Prowly’s blog is a good source for PR inspiration, in this […] The post 10 Must-Read PR Blogs To Follow In 2023 appeared first on Prowly Magazine.

Blogging 145
article thumbnail

Insider’s Rising Stars of AdTech Recognizes Crenshaw Clients

ImPRessions - Crenshaw Communications

Insider recently named multiple Crenshaw Communications clients to its second annual list of up-and-coming advertising tech talent. LiveIntent’s Deepthi Venkitaramanan and Emodo’s Gaby Baden were among the honorees named to the Rising Stars of AdTech list. Insider recognized Deepthi Venkitaramanan, senior product manager, LiveIntent for helping the people-based email marketing platform push into new areas. “Venkitaramanan’s particular strength lies in her research, scopin

Retail 156
article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

article thumbnail

Reflecting on a Long Military Career and the Rewards of PRSA Accreditation

PRSay

April is Accreditation Month at PRSA. It’s a time to learn about how becoming Accredited in Public Relations can help advance your career. Look for posts on the PRsay and each month in The Pinnacle, PRSA’s monthly newsletter offering insights on Accreditation. Learn more about earning your APR by visiting PRaccreditation.org. As I recently reflected on my 29-year military career, resilience emerged as one of the most important keys to my success as a U.S.

article thumbnail

B2B Content Consumption is “Directly Corelated” with Intent to Buy

Sword and the Script

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked. NetLine captured behavioral data from some 5.4 million B2B professionals that downloaded and engaged content on its syndication and leadgen platform.

B2B 155
article thumbnail

The top publishers on Facebook in March 2023

NewsWhip

Facebook engagement has begun to rebound slightly after dropping in February, with The Daily Mail once again the dominant force in the UK and US. Here are some of the key takeaways from this month: The Daily Mail remains by far the top social performer, with 18 million Facebook engagements All three of the top publishers were British Celebrity deaths once again held sway over the top articles, with a British TV presenter dominating headlines in March The top publishers on Facebook in March 2023

Facebook 148
article thumbnail

Consumer conversations and social influence for brand success

Agility PR Solutions

The potency of consumer conversations and word of mouth in shaping product performance has been a long-recognized fact by marketers. In the current digital age and managing through a downturn, marketers and business leaders face new challenges due to the constantly evolving landscape. The emergence of new tools such as ChatGPT and alike that utilizes […] The post Consumer conversations and social influence for brand success appeared first on Agility PR Solutions.

Consumer 157
article thumbnail

Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

article thumbnail

Social media algorithms on every platform: explained (with marketing applications)

Awario

We are aware that algorithms know more about us than people we share the flat with. We let algos in on our deepest secrets by asking Google about things that trouble us at nights and letting corporations analyze our purchase history. However, the algorithms we spend the most time with are social media algorithms.

article thumbnail

Crafting the Perfect Buyer Persona: A Step-by-Step Guide

Contently - Strategy

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. By understanding the needs, wants, and behaviors of your ideal customers, you can tailor your messaging and campaigns to better resonate with them. But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail.

Survey 135
article thumbnail

How to Use AI to Help Catch the Attention of Your Readers

PRSay

Want to learn more ways to use ChatGPT and other techniques to draw readers in and move them to act? Join PRSA and Ann Wylie at “ How To Catch Your Readers With ChatGPT: Six Ways To Use AI To Become a Better Writer ” on May 18. I had dinner with a favorite tech friend the other day. “Ann,” he says, “when are you going to start helping your clients use ChatGPT to write better messages faster?

How To 138
article thumbnail

PR Episodes: Our Biggest Takeaways from PR Experts

Prowly

Did you catch our PR Episodes series last month? If you missed it, it featured 30-minute discussions with top PR experts over 5 days. We discussed all of the topics currently trending in the PR industry, like Corporate Social Responsibility (CSR), AI technology, digital PR, link building, reputation management, crisis management, data-driven PR, and data-driven […] The post PR Episodes: Our Biggest Takeaways from PR Experts appeared first on Prowly Magazine.

article thumbnail

Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

article thumbnail

How Reddit and NewsWhip are helping reporters stay ahead of the news

NewsWhip

If there is one thing publishers and reporters crave, it’s an audience. Reporters want to tell stories that matter and find topics that will get people talking, and there’s no better way to do that than to focus on issues that already have people buzzing. The faster you can cultivate a range of voices and find those emerging conversations the more success you’ll have.

Reddit 147
article thumbnail

How to stand out with the power of content marketing—and why it matters

Agility PR Solutions

Scrolling, clicking, watching, listening—the amount of content available at our fingertips is endless. As the digital age propels us forward, media consumption is higher than ever, with the U.S. population spending 485 minutes consuming digital media per day in 2021, exceeding the 8-hour threshold for the first time ever. By 2022, the daily average of […] The post How to stand out with the power of content marketing—and why it matters appeared first on Agility PR Solutions.

article thumbnail

The Top 19 Public Relations Insights of 2022

Institute for Public Relations

THIS IS AN IPR SIGNATURE STUDY Download Full Report: Top 19 Public Relations Insights of 2022 PDF Introduction: The Institute for Public Relations annually compiles the top research studies that we think public relations professionals should know about from the previous year.

Publicity 124