Remote PR Jobs

FEBRUARY 16, 2023

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. It seems like every day, we hear about how AI is ‘revolutionizing’ various industries—and it can be intimidating. The two AI copywriting platforms that everyone seems to be talking about lately are ChaptGPT and JasperAI.

Technology 243

Technology Customer Service How To Trends 243

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

PR people make mistakes every day, especially when it comes to pitching stories to the media. But in our line of work, we can risk public humiliation for even a trivial error if a cranky reporter decides to post about a bad pitch. Given the stakes, a small screw-up can be a disaster. That’s why understanding certain nuances of the media outreach process can mean the difference between a fixable flub and a misstep that compromises the entire pitch or even the team.

Pitching 250

Pitching How To Media Reputation 250

Business Wire

FEBRUARY 7, 2023

Often when writing a news release, the majority of the effort goes into the information in the body of the release. While creating text or multimedia that informs and interests the reader is important, headlines also deserve serious thought.

Blogging 354

Blogging Writing Publicity Education 354

Ronn Torossian

FEBRUARY 28, 2023

Brand collaborations can be a powerful marketing tool when executed correctly. Recently, Nike and Tiffany & Co unveiled that the brands would be releasing their first collaboration in March. The initial announcement was for a sneaker collaboration, but a subsequent update showed more products. Aside from the Air Force 1 Tiffany branded sneaker, consumers can […] The post When Brand Collabs Work and Why appeared first on.

Brand 195

Brand Branding Consumer Tools 195

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3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis

Communications

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. But the impact of public relations is most relevant to those in that C-suite – or at least, it should be. A C-level role offers plenty of opportunity as well as distinct challenges for decision-makers, especially in an uncertain economic climate. For most, it’s a huge personal and professional achievement that marks a heady time.

Reputation 194

Reputation Publicity Leadership Communications 194

Agility PR Solutions

FEBRUARY 15, 2023

The media—both mainstream and social—have been enraptured in the past three weeks with Chinese spy balloons and various unidentified flying objects traversing U.S. air space. Our government has responded to these incursions in baffling ways, leading to harsh criticism from some corners, calls for explanations and better transparency from others, and just about all of […] The post 5 PR lessons from the handling of the Chinese spy balloon and other UFOs appeared first on Agility PR Solutions

Government 161

Government Media Publicity Trends 161

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. In this final post, we’ll be sharing how to authentically communicate your brand’s environmental sustainability goals and initiatives with the media and all stakeholders – the final, crucial piece of the puzzle.

Reputation 195

Reputation Brand Branding How To 195

Business Wire

FEBRUARY 15, 2023

Black History Month is a special time of the year when we take time to acknowledge and celebrate the many accomplishments achieved by African Americans. We also see it as a time to reflect on the value that African Americans and other minority groups bring to the PR industry, as well as to the business world. Let’s face it: the value of diversity, equity, and inclusion is incomparable and paramount to the success of any PR firm or business.

Blogging 285

Blogging Groups Industry Publicity 285

Ronn Torossian

FEBRUARY 22, 2023

February is American Heart Month and a great time for companies to show their support for heart health. They can raise awareness about the importance of taking care of one’s heart and share some important American heart month facts. There are a few different ways that companies can join in on American heart health month […] The post February is American Heart Month – Meaningful Ways For Your Brand to Get Involved appeared first on.

Brand 195

Brand Branding Company 195

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Prowly

FEBRUARY 13, 2023

Have you thought of your valentine today? No, not the one at home, but the one you woo every day at work: the media! On this Valentine’s Day, we’re thinking about how media relations can be very similar to dating. You’re hungry for their attention, you want them to remember you, and you wait with […] The post 7 Ways to Ruin Your PR Relationship with a Journalist appeared first on Prowly Magazine.

Media Relations 211

Media Relations Media Trends 211

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The practice of public relations has probably evolved more rapidly in the past several years than ever before. The core skills we need as PR professionals have also changed. While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more.

Social Media 177

Social Media Analytics Media Pitching 177

The Resolution Blog

FEBRUARY 23, 2023

This episode lifts the lid on data literacy in one of there world’s most well-known agencies; H&K Strategies. I interview global head of data and analytics – Allison Spray alongside PR Agency One MD James Crawford. James and I co-wrote two chapters in a recent PRCA paper; ‘Data literacy in PR’. We looked at how […] The post Confidence in data: Behind the scenes at H+K Strategies appeared first on PR Resolution — by CoverageBook.

Strategy 156

Strategy Data Agency Analytics 156

Communications Conversations

FEBRUARY 23, 2023

Yesterday, I gave my annual social media marketing trends presentation to a group of 100+ communicators and marketers across the country. I’m posting it here today in hopes it helps spark creativity for you and your team in 2023. See the full webinar and slide deck below. A couple things to point out as you watch the video or review the deck. First, I am NOT a trend expert.

Social Media 186

Social Media Trends Media Marketing 186

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. Having worked both sides of the desk has given me a better understanding of what reporters want and need.

Media 174

Media Report Media Relations Local 174

Ronn Torossian

FEBRUARY 12, 2023

During the 2023 All Star Festivities held in Fort Lauderdale, the NHL announced that it would be hosting a job fair with the goal of helping job seekers from diverse backgrounds get a job in hockey. In a now-deleted post on LinkedIn, the NHL revealed they were only offering the event, titled ‘Pathway to Hockey […] The post What Did the NHL Do Right and What Did They Do Wrong With Their Diversity Job Fair?

LinkedIn 195

LinkedIn 195

Agility PR Solutions

FEBRUARY 16, 2023

Today, digital marketing has advanced significantly, and virtually every business must have an online presence to expand its reach and increase its visibility. Although some brands prefer to do this in-house, it’s also common for companies to hire professionals to manage their social media content and strategy, which allows them to reach long-term modern goals. […] The post 5 skills every social media manager should possess appeared first on Agility PR Solutions.

Social Media 173

Social Media Media Brand Branding 173

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Crenshaw Communications, an award-winning B2B PR firm representing leading ad tech brands, recently welcomed Patrice Gamble as PR account director and Anna Julow Roolf as chief of staff. Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries.

B2B 156

B2B Communications Leadership Agency 156

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

Sword and the Script

FEBRUARY 14, 2023

ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map. For some generative AI is a threat, while for others it’s a tool that can help them do their jobs better. While generative AI is enjoying all the limelight recently there many different varieties of AI in use in PR software already.

Software 156

Software Pitching Media Analysis 156

The Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. There are many avenues for visibility – search engines, news media, social media, and other digital outlets like blogs and podcasts.

Brand 130

Brand Branding Social Media Ethics 130

PRSay

FEBRUARY 14, 2023

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.” PRSA’s Phoenix Chapter helped amplify the Code of Ethics during its first event of the year , an in-person discussion of some real-life ethical situations communicators are currently facing, including

Ethics 171

Ethics Social Media Communications Media 171

PR for Anyone

FEBRUARY 15, 2023

Here you go! I’ve put together 31 tips to pitch the media! It’s a month’s worth of tips and tools to make it easy for you to just start implementing. No more excuses! Use this list to make 2023 the year you go from Established to Known™ 1. Identify your target media outlets and journalists. 2. Tailor your pitch to each outlet and journalist. 3.

Pitching 130

Pitching Media Interviews Publicity 130

5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.

Consumer

Agility PR Solutions

FEBRUARY 26, 2023

Why marketing pros should lean into human/AI collaboration before they get left in the dust. I’d like to start this article with a promise to readers: Neither ChatGPT nor a similar AI-driven language model had any part in the creation of this content. Every word of this piece was thought of, written down, and edited by an […] The post 4 ways PR content writers should be using ChatGPT and other AI tools today appeared first on Agility PR Solutions.

Tools 161

Tools Marketing Publicity 161

NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. “For you” pages and “suggested posts” dominate most media, and in order to effectively adapt to the world of digital publishing, it’s important for brands to take advantage of short videos.

Video 148

Video Brand Branding Instagram 148

Prowly

FEBRUARY 27, 2023

PR episodes are an online, must-see event featuring PR discussions with top industry experts. The best part is you can catch it all absolutely free from the comfort of your own home! Prowly starts the show on the 13th of March and runs one 30-minute episode each and every day until Friday the 17th. You […] The post PR Episodes: Prowly’s Must-See Event appeared first on Prowly Magazine.

Industry 118

Industry Trends 118

Sword and the Script

FEBRUARY 28, 2023

Guest post: From short-termism to hard-selling, Kathy Casciani identifies six common, but avoidable, public relations mistakes Public relations (PR) is a valuable part of the marketing mix, and an essential tool when it comes to building trust and authority for your brand or company. (OK OK, so I’m biased.) But with so many new and diverse platforms, tools and publishers at our disposal – from websites to blogs to podcasts – companies and brands of all sizes have an opportunity to capitalize on

Publicity 129

Publicity Company Pitching Media 129

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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

Leadership

PRSay

FEBRUARY 8, 2023

I’m a strategic communications professional located in Kansas City. I’m also still riding high over the Kansas City Chiefs AFC Championship victory while gearing up for Super Bowl LVII vs. the Philadelphia Eagles on Feb.12. With a smile on my face and butterflies in my stomach, I can still replay the most fist-clenching moments of that game against the Cincinnati Bengals on Jan. 29.

Communications 167

Communications Sports Leadership Interviews 167

Stern + Associates

FEBRUARY 23, 2023

When looking for ways to solve problems in business, there’s a lot of talk about frameworks, blueprints and playbooks. But Caltech mathematical physicist Spyridon “Spiros” Michalakis , PhD. ( SPEE-ros mee-ha-LAH-kiss ), isn’t interested in slides and graphs; his goal is to connect and inspire. With what he playfully calls “the quantum way of thinking,” Spiros explains that the secret to enabling innovation and creative problem solving in business is the same as when working out the mysteries o

Creativity 118

Creativity Film Strategy Groups 118

Agility PR Solutions

FEBRUARY 12, 2023

How do consumers really feel about brands using artificial intelligence and machine learning to influence their experiences? New research from CX software firm Redpoint Global reveals that while many consumers (45 percent) lack an understanding of how these technologies are being implemented, the majority of consumers (73 percent) believe there is potential for impact on […] The post 3 in 4 consumers believe AI can have a positive impact on their experience appeared first on Agility PR Sol

Consumer 161

Consumer Software Brand Branding 161