February, 2023

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The Power of Emerging AI Technology in PR- and How to Use It

Remote PR Jobs

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool.

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6 PR Pitching Pitfalls And How To Avoid Them

ImPRessions - Crenshaw Communications

PR people make mistakes every day, especially when it comes to pitching stories to the media. But in our line of work, we can risk public humiliation for even a trivial error if a cranky reporter decides to post about a bad pitch. Given the stakes, a small screw-up can be a disaster.

Pitching 250
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Creating a Headline That Counts: 3 Tips to Get Started | Business Wire Blog

Business Wire

Often when writing a news release, the majority of the effort goes into the information in the body of the release. While creating text or multimedia that informs and interests the reader is important, headlines also deserve serious thought. education public relations

Blogging 300
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When Brand Collabs Work and Why

Ronn Torossian

Brand collaborations can be a powerful marketing tool when executed correctly. Recently, Nike and Tiffany & Co unveiled that the brands would be releasing their first collaboration in March. The initial announcement was for a sneaker collaboration, but a subsequent update showed more products.

Brand 195
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Mastering the art of crisis communication is a must-have skill for any public relations professional. Join Shawna Bruce in this webinar as she unpacks the essential elements of clear and compelling messages, the key to communicating with stakeholders, and best practices for managing social media to avoid chaos!

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Pitching the Media – 31 Tips to Start Today

PR for Anyone

Here you go! I’ve put together 31 tips to pitch the media! It’s a month’s worth of tips and tools to make it easy for you to just start implementing. No more excuses! Use this list to make 2023 the year you go from Established to Known™ 1.

Pitching 246

More Trending

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Don’t underestimate the value of local media

PR Daily

Sometimes to think big, you have to start small. Rhiannon Hendrickson is a senior PR strategist and founder of Orapin. When we first start working with a new client, we always ask which media outlets are on their wish list.

Local 204
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In the age of AI, it’s critical to put relationships back into public relations

Agility PR Solutions

The word “relationship” is key and core within public relations, yet communicators often overlook forging and nurturing mutually supportive relationships with staff, clients, and the media.

Publicity 187
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5 PR lessons from the handling of the Chinese spy balloon and other UFOs

Agility PR Solutions

The media—both mainstream and social—have been enraptured in the past three weeks with Chinese spy balloons and various unidentified flying objects traversing U.S. air space.

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Communicating change and your reputation

PR Daily

We caught up with Jennifer Magas about how change comms can impact how you’re viewed externally. Social media is a necessary part of your change communications strategy.

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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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The Value of Diversity, Equity, and Inclusion | Business Wire Blog

Business Wire

Black History Month is a special time of the year when we take time to acknowledge and celebrate the many accomplishments achieved by African Americans.

Blogging 264
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February is American Heart Month – Meaningful Ways For Your Brand to Get Involved 

Ronn Torossian

February is American Heart Month and a great time for companies to show their support for heart health. They can raise awareness about the importance of taking care of one’s heart and share some important American heart month facts.

Brand 195
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How to build brand reputation in an era of greenwashing backlash:?part two

Onclusive

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash.

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10 pragmatic social media marketing trends to pay attention to in 2023

Communications Conversations

Yesterday, I gave my annual social media marketing trends presentation to a group of 100+ communicators and marketers across the country. I’m posting it here today in hopes it helps spark creativity for you and your team in 2023. See the full webinar and slide deck below.

Trends 185
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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

The practice of public relations has probably evolved more rapidly in the past several years than ever before. The core skills we need as PR professionals have also changed.

Analytics 177
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What PR pros need in 2023

PR Daily

PR pros are continuing to adapt to rapidly changing, unprecedented conditions. But what are the skills and investments they consider most vital for 2023? ACCESSWIRE and Ragan Communications surveyed more than 281 external communicators about the state of play for the year ahead.

Survey 197
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5 skills every social media manager should possess

Agility PR Solutions

Today, digital marketing has advanced significantly, and virtually every business must have an online presence to expand its reach and increase its visibility.

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What Did the NHL Do Right and What Did They Do Wrong With Their Diversity Job Fair?

Ronn Torossian

During the 2023 All Star Festivities held in Fort Lauderdale, the NHL announced that it would be hosting a job fair with the goal of helping job seekers from diverse backgrounds get a job in hockey.

LinkedIn 195
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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How to build brand reputation in an era of greenwashing backlash:?part one

Onclusive

As we’ve seen from our media analysis in our previous post , the public discussion and scrutiny around greenwashing is only increasing.

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AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used

Sword and the Script

ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map.

Software 165
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Crenshaw Communications Adds Experienced B2B Tech PR Leadership

ImPRessions - Crenshaw Communications

Crenshaw Communications, an award-winning B2B PR firm representing leading ad tech brands, recently welcomed Patrice Gamble as PR account director and Anna Julow Roolf as chief of staff.

B2B 156
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3 challenges and opportunities for Hispanic PR and marketing in 2023

PR Daily

Multicultural is now mainstream. Yaneiza Echezarraga is co-founder of Twin Minds Media. The Hispanic or Latino population grew from 16.3% of the U.S. population in 2010 to 18.7% in 2020.

Print 182
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A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

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4 ways PR content writers should be using ChatGPT and other AI tools today

Agility PR Solutions

Why marketing pros should lean into human/AI collaboration before they get left in the dust. I’d like to start this article with a promise to readers: Neither ChatGPT nor a similar AI-driven language model had any part in the creation of this content.

Tools 167
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Confidence in data: Behind the scenes at H+K Strategies

The Resolution Blog

This episode lifts the lid on data literacy in one of there world’s most well-known agencies; H&K Strategies. I interview global head of data and analytics – Allison Spray alongside PR Agency One MD James Crawford.

Data 156
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A brief guide to short-form video for brands

NewsWhip

It’s easy to get lost in the noise of social media nowadays. With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact.

Video 148
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7 Ways to Ruin Your PR Relationship with a Journalist

Prowly

Have you thought of your valentine today? No, not the one at home, but the one you woo every day at work: the media! On this Valentine’s Day, we’re thinking about how media relations can be very similar to dating.

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5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Improve Your Google Ranking with Search Intent & Optimization

Contently - Strategy

Every second, more than 40,000 queries hit Google’s search engine. With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one?

Google 121
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How M&M’s spoiled its PR moment with Super Bowl ads

PR Daily

They ruined a chance to do something bigger.

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A new data architecture: How businesses can address spiraling data costs and complexity

Agility PR Solutions

When it comes to maximizing the efficiency of data, brands and businesses are facing a perfect storm of cost, complexity, and talent when it comes to supporting critical analytics and AI initiatives, new research from consulting firm Boston Consulting Group (BCG) reveals.

Data 165