Cision

MAY 30, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? When Erin Pepper began her job as head of marketing and guest relations at Le Pain Quotidien, a chain of 200+ bakery cafes, she announced to the management team a controversial plan: “I want to triple the number of complaints we get from customers,” she proclaimed.

Software 328

Software Customer Service Google Small Business 328

Prowly

MAY 30, 2017

How To Optimize YouTube Channel’s Graphics To Boost Growth. YouTube is the world’s second largest search engine, right after Google. The platform is being used by over 1 billion users each year. That’s a huge audience, and there’s a fierce competition out there to attract its attention. There are many reasons to create and grow YouTube. The post How To Optimize YouTube Channel’s Graphics To Boost Growth appeared first on Prowly Magazine.

YouTube 171

YouTube How To Engineering Google 171

Cision

MAY 30, 2017

It’s been four years since the SEC’s social media guidance was added to RegFD and a good a time as any to refresh the details of RegFD. Issuers have considerable flexibility in determining how to satisfy the public disclosure requirements of RegFD. The public disclosure requirement can be satisfied by filing the information in a Form 8-K or by any other non-exclusionary method of disclosure that is reasonably designed to provide broad public access to the information.

Social Media 120

Social Media Media Facebook Analysis 120

Presspage

MAY 30, 2017

The potential of virtual reality as an experimental storytelling platform has many brands already experimenting with the possibilities. The technique is being adopted across industries, not only for its commercial value, but also because it can help stimulate learning and has the ability to connect products to experiences. The North Face is a good example of a company that started using VR for this last function.

Publicity 137

Publicity Retail Consumer Storytelling 137

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PR News

MAY 30, 2017

Andrew Hayes, VP, corporate communications at Fifth Third Bank, has seen media relations from the other side, and he wasn’t too impressed by the view. After running his own PR agency for 10 years, he joined NBC Television as PR manager for a national daytime talk show and later on led PR and community relations… Continued. The post 3 Takeaways From a PR Pro on the Receiving End of Media Pitches appeared first on PR News Blog.

Pitching 119

Pitching Television Banking Media 119

Barokas

MAY 30, 2017

From flirting to Presidential addresses, just about everything about the way we communicate has transformed. Gone are the days of love letters and fireside chats and it seems like 140 character announcements, video messages that automatically delete in 24 hours and status updates are here to stay. With companies taking an increasingly digital approach to communications—both internally and externally—are our PR tactics adapting at a parallel pace?

SEO 68

SEO Pitching Corporate Tools 68

Reputation Us

MAY 30, 2017

. On Wednesday, June 14 (in Portland, OR) and Thursday, June 15 (in Seattle, WA), LT Public Relations (LTPR) will offer the Legal Marketing Association Northwest ( LMA Northwest ) members insights on how public relations can support and complement a law firm’s marketing efforts. This hour “how to” session will primarily focus on: When to bring in professional communications support.

Publicity 68

Publicity Reputation Training Social Media 68

Communications Conversations

MAY 30, 2017

Being a solo consultant is a lonely existence. It’s definitely one of the few drawbacks to this lifestyle. So, I make a habit of getting out of my home office as much as I can to the neighborhood coffee shops in Minneapolis. And, I have plenty of options, because there are a TON of them. It’s one of the many reasons I love living in the city.

Marketing 68

Marketing Meeting Fashion Groups 68

Mark My Words

MAY 30, 2017

BBC Radio 5,26.05.17. Mark on the BBC Radio 5, Up All Night show with Dotun Adebayo discussing Walkers. Listen here (3:17:41-3:26:57).

Radio 60

Radio 60

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Axia PR

MAY 30, 2017

How online feedback impacts consumer behavior and why it’s critical for sales success. Most likely, you’ve purchased at least one item in your home or office because you saw it on social media. You may have bought gifts for others or shopped for items for yourself based upon Instagram photos or a friend’s glowing Facebook post. Within this purchasing process is an important behavioral evolution.

Instagram 54

Instagram Social Media Facebook Consumer 54

Mark My Words

MAY 30, 2017

talkRADIO, 28.05.17. Mark on the Sunday Breakfast show with Penny Smith discussing Walkers. Listen here (9-9:30 / 17:24 – 24:49).

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HMA Public Relations

MAY 30, 2017

Of the more than 7,000 daily/weekly U.S. newspapers, a large majority have a circulation of less than 50,000! Long live small market newspapers! [Click below for more]. The post Small Market Newspapers – More Than You Think appeared first on HMA Public Relations.

Newspapers 53

Newspapers Marketing Publicity Community 53

Mark My Words

MAY 30, 2017

BBC WM 95.6, 26.05.17. Mark on the Paul Franks show talking about Walkers. Listen here (2:49:22 – 2:53:55).

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5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Beyond PR

MAY 30, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? When Erin Pepper began her job as head of marketing and guest relations at Le Pain Quotidien, a chain of 200+ bakery cafes, she announced to the management team a controversial plan: “I want to triple the number of complaints we get from customers,” she proclaimed.

Software 45

Software Customer Service Google Small Business 45

Mark My Words

MAY 30, 2017

BBC Radio 5, 28.05.17. Mark on the Stephen Nolan show discussing British Airways. Listen here (1:20:32-1:30:02).

Airlines 60

Airlines Radio 60

Beyond PR

MAY 30, 2017

It’s been four years since the SEC’s social media guidance was added to RegFD and a good a time as any to refresh the details of RegFD. Issuers have considerable flexibility in determining how to satisfy the public disclosure requirements of RegFD. The public disclosure requirement can be satisfied by filing the information in a Form 8-K or by any other non-exclusionary method of disclosure that is reasonably designed to provide broad public access to the information.

Social Media 40

Social Media Media Facebook Analysis 40

Solo PR Pro

MAY 30, 2017

Memorial Day is the unofficial kick-off of the summer season. As the temperatures heat up, it’s a great time to add a few new books to your reading list. Many independent consultants read voraciously but far too often our book bags are brimming with business related reads. Shaking up your reading routine can have a positive impact on your creativity and problem-solving.

System 40

System Tools Resources Creativity 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

ImPRessions - Crenshaw Communications

MAY 30, 2017

When choosing top summer books with public relations interest, our first “KPI” (key performance indicator) is anything that is well-written. Writing is the backbone of all good PR, and the best way to become a better writer is to read great stuff. After that, the criteria looks like this: books that touch on PR and marketing; books that reflect something in the current zeitgeist – politics, media, pop culture, e.g. and finally, just great reads.

Film 159

Film Crisis Writing Airlines 159

Sword and the Script

MAY 30, 2017

The technology analyst firm Gartner recently weighed in on the difference between “content marketing” and “marketing content.”. Marketing content, according to Gartner, is “All content assets created by marketing teams.”. To borrow a phrase from 1980s-era marketing, content assets are more or less synonymous with the term marketing collateral. That collateral, filled with features and benefits, was what marketing attempted to trade for trust in a time when information was not so abundant or fre

Content Marketing 89

Content Marketing Marketing Enterprise Infographics 89

Beyond PR

MAY 30, 2017

The internet has changed the way we discover and consume information. Think about the year 2000 — you put a keyword in the search bar and websites with the highest keyword concentration were the ones that appeared on top. Things gradually changed with the Panda, Penguin, Pigeon and other updates. The focus was more on quality of content. The search industry was further revolutionized with the introduction Google’s Instant Results around 2010.

How To 40

How To Engineering Content Marketing Advertising 40