Prohibition
APRIL 26, 2022
Influencer marketing has been on the rise since 2016 and the now popular marketing strategy is only getting bigger – with experts predicting the growth of influencer marketing continuing into 2022 and the sector valuing at over £12.57 billion globally this year ! Influencer marketing is a great way to further your brand awareness and social presence online.
Ronn Torossian
APRIL 26, 2022
Blockchain, the underlying technology behind cryptocurrencies, has become too big to ignore. The digital asset is now worth more than both Mastercard and Visa, and plenty of big and small brands have started adopting it, including America’s oldest bank, BNY Mellon, as well as retail day traders. This quick adoption has, in turn, opened the […].
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Agility PR Solutions
APRIL 26, 2022
When looking to invest in public relations, one of the most common questions that businesses have is ‘how to tell whether their PR campaigns are effective’. Compared to advertising campaigns, the effectiveness of a PR campaign isn’t as straightforward to measure. However, it’s still possible to measure the return on investment of public relations efforts […].
PR for Anyone
APRIL 26, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Elon Musk, Twitter and PR. We had some huge news this week with Elon Musk buying Twitter. What does that have to do with PR? EVERYTHING! I’m always talking about “newsjacking.” If you need a refresher on Newsjacking, watch this interview I did with David Meerman Scott who coined the term.
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Agility PR Solutions
APRIL 26, 2022
Public relations is a vital aspect of your company’s brand. You need to ensure all aspects of your PR are in service of your brand and showcasing a positive image. It’s also a useful tool for introducing new concepts, services and initiatives, such as cryptocurrency. Here are five tips for doing PR for your business’s […]. The post 5 tips for doing PR for your business’s new cryptocurrency appeared first on Agility PR Solutions.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PRSay
APRIL 26, 2022
Ongoing political conflict and the prolonged coronavirus pandemic have created new challenges for the PR profession, says a March report from USC’s Annenberg Center for Public Relations. For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale. Amid deep social and political divisions, can PR professionals, who are often tasked with avoiding risk, craft messages that bring people together?
Solo PR Pro
APRIL 26, 2022
Adding an executive speaking program to your PR program is a good way to build thought leadership. But like all earned media, speaking is competitive. How do you find the right opportunities, and more importantly, how do you ensure your speaking submission stands out? In this post, Executive Speaking Consultant, Debra Moses shares practical advice on how she secures speaking engagements for her clients.
Shift Communications
APRIL 26, 2022
By Sarah Babbitt, VP of Agency Marketing, with excerpts from my Padilla colleagues Rosalie Morton and Kim Foster. All eyes are on Twitter and Elon Musk. The world’s richest person officially purchased the social platform he signaled may be “dying.”. Most of these “top” accounts tweet rarely and post very little content. Is Twitter dying? [link] — Elon Musk (@elonmusk) April 9, 2022.
Agility PR Solutions
APRIL 26, 2022
Despite the promise of artificial intelligence, many AI business initiatives seem to keep running into roadblocks. In a new survey from enterprise machine learning (ML) platform Comet, hundreds of ML practitioners were asked about their experiences and the factors that affected their teams’ ability to deliver the level of business value their organizations expected from […].
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
HMA Public Relations
APRIL 26, 2022
Just like a TV series, a content series is consistent and tells a story while keeping the audience coming back. Find out more on creating an effective content series with Justin Liggin in today's post.
Practical Law Construction
APRIL 26, 2022
In my view, this is an interesting question and, until earlier this month, not one we’d seen addressed in the law reports before (at least, not as far as I recall). Without cheating and looking at the judgment in Bexheat Ltd v Essex Services Group Ltd , I wonder how many of you would answer the question yes and how many would answer no. Answers on a postcard please!
Communications Conversations
APRIL 26, 2022
Since I became an adjunct professor at the University of St. Thomas 3 years ago, an interesting thing has happened: People have started approaching me about how I got the job and how they might do the same thing. I have to admit–I didn’t see that coming. But, it’s been a fun thing to talk about with some new friends–and some people I’ve known for a long time.
Axia PR
APRIL 26, 2022
Handle reporter calls and media interviews with tact and skill. Sometimes, a company might receive an unexpected call from individuals identifying themselves as news reporters. Organization spokespersons attend media interviews to represent their brand in the media. However, if the company representatives aren’t adequately trained for such situations, such engagement might end negatively.
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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.
Mark My Words
APRIL 26, 2022
Mail Online. After months of speculation about who would replace Laura Kuenssberg, Chris Mason’s promotion from a host on Radio 4 to BBC political editor seems to have taken many people by surprise – and the public outpouring of praise appears to have touched the born-and-raised Northerner. . Indeed, who could expect anything more from Mason, the straight-talking grammar school-educated ‘proud Yorkshireman’ from a working class background whose Cambridge friends humorously call
OnePitch
APRIL 26, 2022
This week on the podcast we’re talking with Mia Maguire , commerce editor at The Daily Beast, Scouted. She covers new products, product comparisons, deals, and how-tos. During the episode, Mia shares her pet peeves about pitches, how she’s connecting online and offline with sources, when it’s appropriate to follow up with her, and more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. .
Mark My Words
APRIL 26, 2022
The Guardian It seems like simple advice for the Earl and Countess of Wessex’s Caribbean tour: avoid taking references from Netflix drama The Crown, ditch anything that smacks of 1950s colonialism and instead try to create a modern monarchy handbook to swerve the PR pitfalls that befell the Duke and Duchess of Cambridge’s recent controversial visit to the region.
Practical Law Construction
APRIL 26, 2022
In the second blog in our series looking at common questions we receive on the roll out of EV infrastructure , we focus on two queries we regularly see in the context of landlord and tenant relations. Question: What considerations should a landlord of a large out of town retail park have as regards installing EV charging points in the car park for use by its tenants and their customers?
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
The Hoffman Agency
APRIL 26, 2022
By Emily Newton, Intern. Watching “The Devil Wears Prada” as a kid quite literally changed my life. Visions of my own Fortune 500 company replaced my dream of becoming a princess. One day I would be a CEO, holding meetings in my city-view office, with my “world’s best boss” mug in my hands. I have dedicated my life to fulfilling that dream. I worked hard in school, pursued countless extracurriculars and fell in love with PR along the way.
Sword and the Script
APRIL 26, 2022
Research reports, cases studies and webinars are among the content formats B2B executives say are most helpful to them when researching a purchase. Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. More respondents (42%) put that number at between 3 and 5 – than any other option.
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