Tue.Apr 26, 2022

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Three top tips to help you find the right social media influencers for your brand


Influencer marketing has been on the rise since 2016 and the now popular marketing strategy is only getting bigger – with experts predicting the growth of influencer marketing continuing into 2022 and the sector valuing at over £12.57 billion globally this year ! Influencer marketing is a great way to further your brand awareness and social presence online.

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Fintech, Crypto, and PR

Ronn Torossian

Blockchain, the underlying technology behind cryptocurrencies, has become too big to ignore. The digital asset is now worth more than both Mastercard and Visa, and plenty of big and small brands have started adopting it, including America’s oldest bank, BNY Mellon, as well as retail day traders. This quick adoption has, in turn, opened the […].

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Trending Sources

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4 ways to impact a business’s ROI with public relations

Agility PR Solutions

When looking to invest in public relations, one of the most common questions that businesses have is ‘how to tell whether their PR campaigns are effective’. Compared to advertising campaigns, the effectiveness of a PR campaign isn’t as straightforward to measure. However, it’s still possible to measure the return on investment of public relations efforts […].

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Pitch Around Elon Musk and Twitter

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Elon Musk, Twitter and PR. We had some huge news this week with Elon Musk buying Twitter. What does that have to do with PR? EVERYTHING! I’m always talking about “newsjacking.” If you need a refresher on Newsjacking, watch this interview I did with David Meerman Scott who coined the term.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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5 tips for doing PR for your business’s new cryptocurrency

Agility PR Solutions

Public relations is a vital aspect of your company’s brand. You need to ensure all aspects of your PR are in service of your brand and showcasing a positive image. It’s also a useful tool for introducing new concepts, services and initiatives, such as cryptocurrency. Here are five tips for doing PR for your business’s […]. The post 5 tips for doing PR for your business’s new cryptocurrency appeared first on Agility PR Solutions.

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Corporate Activism Brings Benefits and Pitfalls, Report Finds


Ongoing political conflict and the prolonged coronavirus pandemic have created new challenges for the PR profession, says a March report from USC’s Annenberg Center for Public Relations. For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale. Amid deep social and political divisions, can PR professionals, who are often tasked with avoiding risk, craft messages that bring people together?

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Best Practices for Securing Executive Speaking Engagements

Solo PR Pro

Adding an executive speaking program to your PR program is a good way to build thought leadership. But like all earned media, speaking is competitive. How do you find the right opportunities, and more importantly, how do you ensure your speaking submission stands out? In this post, Executive Speaking Consultant, Debra Moses shares practical advice on how she secures speaking engagements for her clients.

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What Elon Musk’s Twitter Acquisition Means for Communications

Shift Communications

By Sarah Babbitt, VP of Agency Marketing, with excerpts from my Padilla colleagues Rosalie Morton and Kim Foster. All eyes are on Twitter and Elon Musk. The world’s richest person officially purchased the social platform he signaled may be “dying.”. Most of these “top” accounts tweet rarely and post very little content. Is Twitter dying? [link] — Elon Musk (@elonmusk) April 9, 2022.

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AI’s latest challenges—too much friction, too little machine learning: Are ML pros giving up?

Agility PR Solutions

Despite the promise of artificial intelligence, many AI business initiatives seem to keep running into roadblocks. In a new survey from enterprise machine learning (ML) platform Comet, hundreds of ML practitioners were asked about their experiences and the factors that affected their teams’ ability to deliver the level of business value their organizations expected from […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Do You Have A Content Series?

HMA Public Relations

Just like a TV series, a content series is consistent and tells a story while keeping the audience coming back. Find out more on creating an effective content series with Justin Liggin in today's post.

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Does a true value adjudication bind a subsequent smash and grab adjudicator?

Practical Law Construction

In my view, this is an interesting question and, until earlier this month, not one we’d seen addressed in the law reports before (at least, not as far as I recall). Without cheating and looking at the judgment in Bexheat Ltd v Essex Services Group Ltd , I wonder how many of you would answer the question yes and how many would answer no. Answers on a postcard please!

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Pros and cons of being an adjunct professor in social media

Communications Conversations

Since I became an adjunct professor at the University of St. Thomas 3 years ago, an interesting thing has happened: People have started approaching me about how I got the job and how they might do the same thing. I have to admit–I didn’t see that coming. But, it’s been a fun thing to talk about with some new friends–and some people I’ve known for a long time.

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Managing reporter calls and media interviews: Pointers for success

Axia PR

Handle reporter calls and media interviews with tact and skill. Sometimes, a company might receive an unexpected call from individuals identifying themselves as news reporters. Organization spokespersons attend media interviews to represent their brand in the media. However, if the company representatives aren’t adequately trained for such situations, such engagement might end negatively.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Meet BBC’s ‘Mr Safe’: New political editor Chris Mason’s pals joke he’s been like a 50-year-old since he was a student, he once considered being a bus driver and still subscribes to his local Yorkshire paper

Mark My Words

Mail Online. After months of speculation about who would replace Laura Kuenssberg, Chris Mason’s promotion from a host on Radio 4 to BBC political editor seems to have taken many people by surprise – and the public outpouring of praise appears to have touched the born-and-raised Northerner. . Indeed, who could expect anything more from Mason, the straight-talking grammar school-educated ‘proud Yorkshireman’ from a working class background whose Cambridge friends humorously call

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Coffee with a Journalist: Mia Maguire, The Daily Beast


This week on the podcast we’re talking with Mia Maguire , commerce editor at The Daily Beast, Scouted. She covers new products, product comparisons, deals, and how-tos. During the episode, Mia shares her pet peeves about pitches, how she’s connecting online and offline with sources, when it’s appropriate to follow up with her, and more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. .

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Ditch the Land Rover shots: PR advice to Prince Edward and Sophie before Caribbean tour

Mark My Words

The Guardian It seems like simple advice for the Earl and Countess of Wessex’s Caribbean tour: avoid taking references from Netflix drama The Crown, ditch anything that smacks of 1950s colonialism and instead try to create a modern monarchy handbook to swerve the PR pitfalls that befell the Duke and Duchess of Cambridge’s recent controversial visit to the region.

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EV charging infrastructure – landlord and tenant issues

Practical Law Construction

In the second blog in our series looking at common questions we receive on the roll out of EV infrastructure , we focus on two queries we regularly see in the context of landlord and tenant relations. Question: What considerations should a landlord of a large out of town retail park have as regards installing EV charging points in the car park for use by its tenants and their customers?

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Girlbossing as Close to the Sun as Possible

The Hoffman Agency

By Emily Newton, Intern. Watching “The Devil Wears Prada” as a kid quite literally changed my life. Visions of my own Fortune 500 company replaced my dream of becoming a princess. One day I would be a CEO, holding meetings in my city-view office, with my “world’s best boss” mug in my hands. I have dedicated my life to fulfilling that dream. I worked hard in school, pursued countless extracurriculars and fell in love with PR along the way.

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The 6 Top B2B Content Formats Buyers Find Most Valuable

Sword and the Script

Research reports, cases studies and webinars are among the content formats B2B executives say are most helpful to them when researching a purchase. Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. More respondents (42%) put that number at between 3 and 5 – than any other option.

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