Ronn Torossian

NOVEMBER 12, 2018

The tech sector is the largest and the fastest growing industries in the world. Any public relations professional knows the importance of being tech savvy when it comes to sharing information, communicating with your audience, and creating your online brand. In terms of PR and branding, we have benefited greatly from the wide reach […]. The post Tech Lingo Public Relations Professionals Should Know appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Publicity 199

Publicity Blogging Industry Brand 199

5W PR

NOVEMBER 12, 2018

Knowing what makes good PR coverage is key to key good storytelling and keeping clients engaged. PR coverage done well can be a powerful weapon to provide credibility and increase brand exposure to your target audience. Good PR is more than press releases – it’s about providing value for your audience, building strong relationships, engaging your audience and telling the story of a brand.

Storytelling 83

Storytelling Consumer Brand Branding 83

Shift Communications

NOVEMBER 12, 2018

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. It can be a challenge to generate an exciting pitch when there’s a lack of news or SME availability, but the key to grabbing a reporter’s attention isn’t always what you have to offer, it’s how you present it.

Pitching 89

Pitching Comparison Writing Radio 89

Agility PR Solutions

NOVEMBER 12, 2018

Two companies, two crises, two different responses. Google and NBC both found themselves under attack as a result of the inappropriate behavior of their employees. Both situations got heavy news coverage and backlash on social media—but one was clearly handled more professionally. One of Google top executives and Android founder, Andy Rubin, left the company […].

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Crisis Google Employee Social Media 135

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PRSay

NOVEMBER 12, 2018

Yes, journalists and bloggers are bombarded by more pitches than ever. Yes, mainstream outlets are consolidating and shrinking. But the digital revolution also is making pitching easier in some ways, if you know how to adapt to it. For example, one of the biggest complaints I used to hear from reporters was this: “Oh, I hate it when I publish/air a story on a topic, and then I’m inundated with calls from PR people pushing their sources on that topic.

Pitching 135

Pitching Construction Media Relations Web 135

Agility PR Solutions

NOVEMBER 12, 2018

While consumers are the ones posting online customer reviews, brands are closely monitoring what’s being said. But should they actually respond to reviews? Most of us think they should—but are brands well served to do so? New research from location marketing specialists Uberall analyzes how shoppers evaluate brick-and-mortar store reviews online. When should brands respond […].

Consumer 72

Consumer Brand Branding Marketing 72

Communications Conversations

NOVEMBER 12, 2018

Last week, Edelman exec, David Armano made an interesting post on LinkedIn. His question: Do you respond to everyone who reaches out to you professionally for help? It’s a great question and one I’ve struggled with as long as I’ve been a solo (nine years and counting now!). Apparently, I’m not alone as Armano was lamenting the same thing.

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LinkedIn Real Estate Banking Meeting 68

Agility PR Solutions

NOVEMBER 12, 2018

Data has become critically important in today’s business world—and marketers have become very aware of its value in generating additional revenues for their companies. However, a majority of marketers are concerned about the presumedly valuable data their companies may be discarding, according to a recent Digital Data Exhaust Survey conducted by geolocation data and services […].

Data 66

Data Marketing Survey Company 66

Prakkypedia

NOVEMBER 12, 2018

One of the great benefits of teaching public relations at a university is the regular reminders I receive of the standards I should be striving for as a PR consultant. This was brought home to me this past week, as I assessed the communication strategies submitted by post-grad students as part of an assignment. As a marker, I was looking for communication strategies which included measurable objectives – you know, those ol’ SMART goals taught in a plethora of courses across the globe.

Measurement 65

Measurement Course Strategy Community 65

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

NOVEMBER 12, 2018

U.S. consumers are paying closer attention to politics than ever these days, and that’s changing the way some of them plan to shop for the holidays—according to new research from The NPD Group, more consumers today than last year reported that a manufacturer’s or retailer’s position on current social, environmental, and political issues would affect […].

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Study Consumer Groups Report 60

Barokas

NOVEMBER 12, 2018

The corporate world is full of opportunity. But so often, these opportunities present challenges and curve balls for which you’re not prepared. For most, even knowing where to start is the hardest part. The first step is understanding how common this actually is. So whether you are jumpstarting your career as an entry level employee, or leading a team in an upper management role, it’s perfectly normal to seek guidance.

Leadership 60

Leadership Resources Employee Corporate 60

Agility PR Solutions

NOVEMBER 12, 2018

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Atlantic, The: promotes Don Peck (@TheAtlantic) to Top Print Editor, replacing Scott Stossel (@SStossel), who became National Editor. Bloomberg News: promotes Tim Ross (@TimRoss_1) to Team Leader for […].

Print 60

Print Twitter Industry Media 60

Prohibition

NOVEMBER 12, 2018

I’m sure you don’t need me to tell you that utilising social media can be great for your business. But, are you using social media as effectively as you could be, and maximising your chances of success on platforms such as Facebook? If you think we’re living in the golden age of easy wins, when achieving amazing reach and engagement from a great piece of content was a given, the chances are we’re probably not.

Facebook 59

Facebook Strategy Advertising Advertising 59

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

HMA Public Relations

NOVEMBER 12, 2018

There are some 700,000 veterans living in Arizona. A “thank you for your service” is always appropriate, especially on Veteran's Day. Today’s #MediaMonday comes to us […]. The post #MediaMonday – Mark Field appeared first on HMA Public Relations.

Publicity 40

Publicity Media 40

Contently - Strategy

NOVEMBER 12, 2018

In “Parks and Recreation,” Ron Swanson offers sage advice: “Never half-ass two things,” he says. “Whole-ass one thing.” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. They plunge headfirst, but despite their frantic productivity, nothing seems to stick like it should.

Content Marketing 100

Content Marketing Company Strategy How To 100

Prohibition

NOVEMBER 12, 2018

In the world of Brexit, Trump and Jeremy Corbyn, it is hard to avoid politics. Between the 24-hour news cycle and constant social media updates, people hear about every piece of legislation, every political scandal, every social injustice – and you can be sure they’re talking about it offline too. As a business, commenting on politics can be a tricky and sometimes ill-advised move.

Analysis 54

Analysis Viral Advertising Advertising 54