Mon.Nov 12, 2018

Tech Lingo Public Relations Professionals Should Know

Ronn Torossian

The tech sector is the largest and the fastest growing industries in the world. Any public relations professional knows the importance of being tech savvy when it comes to sharing information, communicating with your audience, and creating your online brand.

What Makes Good PR coverage?


Knowing what makes good PR coverage is key to key good storytelling and keeping clients engaged. PR coverage done well can be a powerful weapon to provide credibility and increase brand exposure to your target audience.

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The Essential Elements of an Effective Pitch

Shift Communications

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters.

10 #PRFail tweets to help practitioners land coverage

PR Daily

If you’ve been in PR for a while, you’ve probably run into a smug journalist. or two on Twitter. Journalists are the most verified profession. on Twitter, making up about one-quarter of all verified accounts, and most are daily users.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

A tale of two PR crisis responses—why only one of them worked

Agility PR Solutions

Two companies, two crises, two different responses. Google and NBC both found themselves under attack as a result of the inappropriate behavior of their employees. Both situations got heavy news coverage and backlash on social media—but one was clearly handled more professionally.

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More Trending

Consumers want brands to respond to online reviews—here’s how it improves CX

Agility PR Solutions

While consumers are the ones posting online customer reviews, brands are closely monitoring what’s being said. But should they actually respond to reviews? Most of us think they should—but are brands well served to do so?

Survey: Businesses walk a fine line when speaking out about politics

PR Daily

Should companies take a public stand on political issues? There’s a saying that business and politics don’t mix. However, in this polarized environment, businesses increasingly find themselves wrestling with that very question. A new survey sheds light on that dilemma.

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Digital marketers becoming concerned with wasteful ‘data exhaust’

Agility PR Solutions

Data has become critically important in today’s business world—and marketers have become very aware of its value in generating additional revenues for their companies.

Data 85

6 storytelling and PR lessons from Stan Lee

PR Daily

The prevailing voice of the aptly named Marvel franchise has been stilled. The escapades of roguish superheroes including The Incredible Hulk, Iron Man, Doctor Strange and Spider-Man have been thrilling audiences in print and on the screen for years.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Your goal is: be SMARTER


One of the great benefits of teaching public relations at a university is the regular reminders I receive of the standards I should be striving for as a PR consultant.

Wanted: High-impact video or visual storytelling

PR Daily

How the Digital Revolution Is Making Pitching Easier — Sometimes


Yes, journalists and bloggers are bombarded by more pitches than ever. Yes, mainstream outlets are consolidating and shrinking. But the digital revolution also is making pitching easier in some ways, if you know how to adapt to it.

New study reveals politics lurking behind holiday shopping intentions

Agility PR Solutions

Study 78

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How Can a Mentor Shape Your Career?


The corporate world is full of opportunity. But so often, these opportunities present challenges and curve balls for which you’re not prepared. For most, even knowing where to start is the hardest part. The first step is understanding how common this actually is.

Time Your PR Right to Get the Most From It Over the Holidays

Garrett Public Relations

We may be in denial, but the holidays are indeed upon us. With Thanksgiving just over a week away and Christmas coming soon on its heels, we need to be looking at the calendar to make our PR plans. While timing is always important in public relations, trying to get media coverage at this time […]. The post Time Your PR Right to Get the Most From It Over the Holidays appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Should you use social PPC as part of your strategy? A business case for Facebook ads


I’m sure you don’t need me to tell you that utilising social media can be great for your business. But, are you using social media as effectively as you could be, and maximising your chances of success on platforms such as Facebook?

How to Tailor a Content Marketing Strategy By Company Size

Contently - Strategy

In “Parks and Recreation,” Ron Swanson offers sage advice: “Never half-ass two things,” he says. “Whole-ass one thing.”

Journalists on the move – Week of November 12

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Atlantic, The: promotes Don Peck (@TheAtlantic) to Top Print Editor, replacing Scott Stossel (@SStossel), who became National Editor. Bloomberg News: promotes Tim Ross (@TimRoss_1) to Team Leader for […]. The post Journalists on the move – Week of November 12 appeared first on Agility PR Solutions. Media Moves

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Do you respond to every request on LinkedIn?

Communications Conversations

Last week, Edelman exec, David Armano made an interesting post on LinkedIn. His question: Do you respond to everyone who reaches out to you professionally for help? It’s a great question and one I’ve struggled with as long as I’ve been a solo (nine years and counting now!).

#MediaMonday – Mark Field

HMA Public Relations

There are some 700,000 veterans living in Arizona. A “thank you for your service” is always appropriate, especially on Veteran's Day. Today’s #MediaMonday comes to us […]. The post #MediaMonday – Mark Field appeared first on HMA Public Relations. Featured Media Monday Arizona Veterans Magazine Editor Mark Field publisher University of Arizona

Amid raging West Coast wildfires, a flurry of communication efforts

PR Daily

The deadliest California fire in 85 years is inciting new conversations for communicators trying to reach scared and vulnerable audiences. The Camp Fire has destroyed more than 6,000 homes and burned 111,000 acres, making it the most destructive fire in state history.

Domino's Sues Rival Pizza Shop Owner

Flack Me

Category: Flack Me Summary: Scott Gittrich used to work at Domino's. Now, he uses his marketing to tell customers everything the big players are doing wrong

The politics of PR – should you be commenting on current affairs as a business?


In the world of Brexit, Trump and Jeremy Corbyn, it is hard to avoid politics. Between the 24-hour news cycle and constant social media updates, people hear about every piece of legislation, every political scandal, every social injustice – and you can be sure they’re talking about it offline too. As a business, commenting on politics can be a tricky and sometimes ill-advised move.