ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. But a well crafted PR program can have a powerful impact on B2B businesses, too. And it’s often very cost-effective relative to consumer public relations. Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting.

B2B 177

B2B Brand Branding Viral 177

PR for Anyone

MAY 24, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I’m on a mission to debunk PR myths. I’m not sure how many I’ll have but you can see PR Myth #1 here. Hiring a PR firm will not make you famous. YOU can make yourself famous! Watch below. PR Myth #1. PR Myth #2.

Pitching 130

Pitching Interviews Television Media 130

ImPRessions - Crenshaw Communications

MAY 24, 2022

Many seasoned PR veterans will tell you that success comes with experience. But experience isn’t the only factor in professional excellence among PR people. In my experience the best PR specialists tend to have certain qualities in common. Here are five of them. A positive outlook. An optimistic demeanor can go a long way in any occupation, and PR is no exception. .

Communications 177

Communications Media Relations Media Interviews 177

PR for Anyone

MAY 24, 2022

In honor of Kid Inventor Day, I had the pleasure of showcasing amazing products invented by kids. . Basketball is super fun but when you’re little, where do you put your hands? Check out this ball that has the handprints on the ball to help teach you how to shoot the ball. . Everything is better with bacon but frying a pan of bacon is messy!

How To 130

How To 130

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Consumer

Stephen Waddington

MAY 24, 2022

A fundamental public relations problem lies at the heart of public relations practice. “We have a reputation problem of our own. People don’t often understand what we do, and we don’t help ourselves,” said Chris Foster, CEO, Omnicom Public Relations. Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna.

Publicity 149

Publicity Reputation Crisis Study 149

Shift Communications

MAY 24, 2022

By Kelsie Axelrod, Director, Consumer. Influencer marketing is still on a bull run, and we are all in. It has become an essential arm of any consumer marketing program. But nowadays, influencer marketing strategy is not just about finding social media stars with big followings to post your products and news. Today, it’s performance-driven — and that requires both art and science.

Strategy 97

Strategy Marketing Social Media Brand 97

Agility PR Solutions

MAY 24, 2022

As most business environments continue evolving, companies in the cybersecurity industry need to continue adapting to any potential threats that are posed by cyberattacks. Plenty of businesses have become increasingly vulnerable to a number of cyberattacks which have grown in both complexity and scale, including deep fakes, ransomware, and phishing scams.

Industry 88

Industry Company Publicity 88

HMA Public Relations

MAY 24, 2022

In the digital era, success for your business requires SEO strategy. Justin Liggin shares some eye-opening stats on SEO in today's post.

SEO 83

SEO Strategy Engineering Google 83

Agility PR Solutions

MAY 24, 2022

A new research report series from independent mobile growth platform Digital Turbine and real-time competitive intelligence firm Apptopia highlights UA strategies of mobile apps delivering above average app install volume relative to the prior quarter’s brand funnel of consumer awareness and install intent. Investing in brand awareness became a higher priority for mobile marketers a […].

Brand 78

Brand Branding Strategy Mobile 78

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Axia PR

MAY 24, 2022

We must be cautious when claiming things are “the best” or “the worst.”. It’s easy to exaggerate when you’re having a bad day – “I just had the worst day ever!” – but it’s important to choose your words carefully when it comes to making claims about your company.

Company 62

Company 62

Wadds Inc.

MAY 24, 2022

A fundamental public relations problem lies at the heart of public relations practice. “We have a reputation problem of our own. People don’t often understand what we do, and we don’t help ourselves,” said Chris Foster, CEO, Omnicom Public Relations. Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna.

Publicity 59

Publicity Reputation Crisis Study 59

OnePitch

MAY 24, 2022

Today’s guest on Coffee with a Journalist is Jeena Sharma , a retail reporter at Morning Brew. Jeena covers retail and consumer trends from the B2B perspective for the Retail Brew newsletter. She was previously the beauty editor at Paper Magazine and a fashion and beauty writer at Nylon. During the episode, Jeena shares about reader feedback, her honest advice for sending her pitches, how she seeks inspiration for her stories, and more.

Pitching 52

Pitching Retail Brand Branding 52

Solo PR Pro

MAY 24, 2022

You’re sitting at the edge of your seat as the anticipation builds and the drumroll rattles. The person on stage unfolds a shiny envelope and says those four magic words: “And the winner is…”. OK, so most public relations awards don’t have all the ceremony and drama of the Emmys or the Oscars. But even so, gaining recognition for the hard work you and your client have put into a project can be both immensely rewarding and a great boost for your professional reputation.

How To 52

How To Writing Publicity Media 52

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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

Consumer

Practical Law Construction

MAY 24, 2022

Since the TCC in London started transferring some of its adjudication enforcement cases to the County Court, we haven’t had as much to write about on this blog. While there may be benefits to having the more routine cases dealt with there, rather than in the High Court, it does leave Jonathan and I with a few issues regarding content and leaves us casting our net wider and wider, looking for something to share with everyone.

Construction 52

Construction Exercises Financial Writing 52

PR Fuel

MAY 24, 2022

Are press releases even relevant anymore? The answer is yes! Despite the pandemic negatively affecting most business growth over the past couple of years, the press release industry has remained steady. Press releases are an easy way for businesses to get their stories out to the world. Competing with multiple sources of information in today’s fast-paced society means you need to craft the best press releases to get the attention of a busy news editor.

Writing 72

Writing Infographics Pitching Product Launch 72