ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. But a well crafted PR program can have a powerful impact on B2B businesses, too. And it’s often very cost-effective relative to consumer public relations. Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting.

B2B 170

B2B Brand Branding Education 170

PR for Anyone

MAY 24, 2022

In honor of Kid Inventor Day, I had the pleasure of showcasing amazing products invented by kids. . Basketball is super fun but when you’re little, where do you put your hands? Check out this ball that has the handprints on the ball to help teach you how to shoot the ball. . Everything is better with bacon but frying a pan of bacon is messy!

How To 130

How To 130

ImPRessions - Crenshaw Communications

MAY 24, 2022

Many seasoned PR veterans will tell you that success comes with experience. But experience isn’t the only factor in professional excellence among PR people. In my experience the best PR specialists tend to have certain qualities in common. Here are five of them. A positive outlook. An optimistic demeanor can go a long way in any occupation, and PR is no exception. .

Interviews 170

Interviews Ethics Study Course 170

Stephen Waddington

MAY 24, 2022

A fundamental public relations problem lies at the heart of public relations practice. “We have a reputation problem of our own. People don’t often understand what we do, and we don’t help ourselves,” said Chris Foster, CEO, Omnicom Public Relations. Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna.

Publicity 149

Publicity Reputation Study Crisis 149

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

MAY 24, 2022

Artificial Intelligence is a common buzzword in use these days across almost all industries. There are ongoing conversations about how AI can revolutionize sectors such as the automotive, healthcare, and manufacturing, name them. Everyone participating in these side chats about AI agrees on how AI can grow economies, bring innovative ideas to life, make industrial […].

Industry 100

Industry Automotive Healthcare Media 100

Agility PR Solutions

MAY 24, 2022

As most business environments continue evolving, companies in the cybersecurity industry need to continue adapting to any potential threats that are posed by cyberattacks. Plenty of businesses have become increasingly vulnerable to a number of cyberattacks which have grown in both complexity and scale, including deep fakes, ransomware, and phishing scams.

Industry 86

Industry Company Publicity 86

Axia PR

MAY 24, 2022

We must be cautious when claiming things are “the best” or “the worst.”. It’s easy to exaggerate when you’re having a bad day – “I just had the worst day ever!” – but it’s important to choose your words carefully when it comes to making claims about your company.

Company 62

Company 62

Agility PR Solutions

MAY 24, 2022

A new research report series from independent mobile growth platform Digital Turbine and real-time competitive intelligence firm Apptopia highlights UA strategies of mobile apps delivering above average app install volume relative to the prior quarter’s brand funnel of consumer awareness and install intent. Investing in brand awareness became a higher priority for mobile marketers a […].

Brand 78

Brand Branding Strategy Mobile 78

Wadds Inc.

MAY 24, 2022

A fundamental public relations problem lies at the heart of public relations practice. “We have a reputation problem of our own. People don’t often understand what we do, and we don’t help ourselves,” said Chris Foster, CEO, Omnicom Public Relations. Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna.

Publicity 59

Publicity Reputation Study Crisis 59

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

OnePitch

MAY 24, 2022

Today’s guest on Coffee with a Journalist is Jeena Sharma , a retail reporter at Morning Brew. Jeena covers retail and consumer trends from the B2B perspective for the Retail Brew newsletter. She was previously the beauty editor at Paper Magazine and a fashion and beauty writer at Nylon. During the episode, Jeena shares about reader feedback, her honest advice for sending her pitches, how she seeks inspiration for her stories, and more.

Retail 52

Retail Pitching Fashion Writing 52

Solo PR Pro

MAY 24, 2022

You’re sitting at the edge of your seat as the anticipation builds and the drumroll rattles. The person on stage unfolds a shiny envelope and says those four magic words: “And the winner is…”. OK, so most public relations awards don’t have all the ceremony and drama of the Emmys or the Oscars. But even so, gaining recognition for the hard work you and your client have put into a project can be both immensely rewarding and a great boost for your professional reputation.

How To 52

How To Groups Writing Local 52

Practical Law Construction

MAY 24, 2022

Since the TCC in London started transferring some of its adjudication enforcement cases to the County Court, we haven’t had as much to write about on this blog. While there may be benefits to having the more routine cases dealt with there, rather than in the High Court, it does leave Jonathan and I with a few issues regarding content and leaves us casting our net wider and wider, looking for something to share with everyone.

Construction 52

Construction Exercises Financial Writing 52

PR for Anyone

MAY 24, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I’m on a mission to debunk PR myths. I’m not sure how many I’ll have but you can see PR Myth #1 here. Hiring a PR firm will not make you famous. YOU can make yourself famous! Watch below. PR Myth #1. PR Myth #2.

Pitching 130

Pitching Television Interviews YouTube 130

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Shift Communications

MAY 24, 2022

By Kelsie Axelrod, Director, Consumer. Influencer marketing is still on a bull run, and we are all in. It has become an essential arm of any consumer marketing program. But nowadays, influencer marketing strategy is not just about finding social media stars with big followings to post your products and news. Today, it’s performance-driven — and that requires both art and science.

Strategy 97

Strategy Marketing Guidelines Creativity 97

PR Fuel

MAY 24, 2022

Are press releases even relevant anymore? The answer is yes! Despite the pandemic negatively affecting most business growth over the past couple of years, the press release industry has remained steady. Press releases are an easy way for businesses to get their stories out to the world. Competing with multiple sources of information in today’s fast-paced society means you need to craft the best press releases to get the attention of a busy news editor.

Writing 72

Writing Product Launch Infographics Pitching 72