Thu.Oct 15, 2020

Tesla Slams the Brakes on PR

Flack's Revenge

Pixabay. The EV blog Electrek broke the news last week that Tesla is dissolving its PR department. Editor-in-chief Fred Lambert’s story covered journalists’ growing frustrations with the comms team leading up to its shutdown.

Using Tech Tools for Maximum PR Coverage

ImPRessions - Crenshaw Communications

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. Yet the tools that PR teams use can make the difference between a project and an ongoing retainer relationship.

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How to Do Public Relations for a Startup in 2020 | Business Wire Blog

Business Wire

Launching a startup is hard enough, and while going through this process in 2020 might seem like a truly daunting task, it is possible. In fact, we asked three industry experts to weigh in on PR’s importance to successfully supporting a startup in 2020. public relations

Getting Antsy At Home? 6 Ways To Stay Motivated

ImPRessions - Crenshaw Communications

I often think back to March 2020 and how most of us in PR , like many people, thought we’d be home for a few weeks at most. Oh how wrong we were! As we creep toward the end of 2020 (thank God), it’s important to avoid burnout, especially for PR pros.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

4 tips to cut the corporate speak and connect

PR Daily

Trying times demand trustworthy communications. Here’s how to counter uncertainty with authenticity in your writing. Authentic communication” is more than a buzz phrase. It’s a prerequisite if you want to establish trust at a time when employees and customers are struggling with uncertainty.

More Trending

Announcing Ragan and PR Daily’s Media Relations Awards winners

PR Daily

Congratulations to all of this year’s winners and Honorable Mentions! Learn more about the winning work. The post Announcing Ragan and PR Daily’s Media Relations Awards winners appeared first on PR Daily. Ragan Awards

6 ways to measure the results of a PR campaign

Agility PR Solutions

PR is a tricky field. Hypothetically, PR campaigns are great ways to improve the public image and recognizability of your brand, but how can you tell whether they’re working?

Lumina Communications’ Hugh Burnham shares tips for surviving WFH

PR Daily

This communicator and CEO shares how he’s navigating childcare during the pandemic, what he misses most about being in the office and what makes him hopeful for the future.

What is Boolean search and how to use it? (cheat sheet)

Awario

From this cheat sheet, you'll know how to create search queries using Boolean search - a social listening method that allows you to do almost anything

How To 111

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Quality vs. Quantity: Finding the Right Balance for Your Blog

Cision

Blog quality and quantity will both impact your blog's success. Here are some tips for finding the right balance. Media Blog

6 PR and marketing strategies for the healthcare sector

Agility PR Solutions

When it comes to PR for a specific industry such as healthcare, there are certain steps that you should take to market efficiently. You need to be able to reach the correct audience while giving off the best image you can, and there are some efficient ways of doing that.

With Coronavirus Reopening Plans, Don’t be Afraid to Overcommunicate

PRSay

As businesses, restaurants, schools and other establishments move toward reopening, or continue to pivot due to changing circumstances due to the pandemic, they each play a role in mitigating fears and building confidence that their overall operations are safe, and that they are prepared.

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Legal Tech News: Content Marketing Tips for Bona Fide Success

Sword and the Script

Legal technology (legal tech) is a vertical market in which I specialize from a marketing and PR perspective. If you’re not in legal, it might sound dull – I used to think so too – but today I can assure you it’s a fascinating space.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Does Tesla Really Need a PR Function?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. After touching on this question in my newsletter, I decided the topic deserves a deeper dive. First, some stage setting. Electrek broke the news on Oct. 6 that Tesla eliminated its internal PR team: “If you’re a reporter who isn’t getting a response from Tesla, don’t take it personally, because it’s due to the automaker.more. The post Does Tesla Really Need a PR Function?

Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid

PR Daily

Also: Dunkin’ goes spicy with menu item and partnership, Hormel offers ‘Breathable Bacon’ mask, videos are marketers’ most popular content format, and more. Hello, communicators: . You can add spice to your morning routine with Dunkin’s first-ever spicy doughnut: A donut… but make it SPICY! Introducing the Spicy Ghost Pepper Donut ft. strawberry flavored icing with cayenne & ghost pepper for a sweet heat treat at Dunkin’. Grab one & show your spicy side. pic.twitter.com/dYgBp7eCMj.

UK Media Moves including the New Scientist, MailOnline, BBC News and more

Cision

Alexander McNamara has joined the New Scientist as Audience Growth Editor; Amanda Williams is now Executive Editor at the MailOnline; Katy Searle now Executive Editor, Politics, at BBC News. Media Blog

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State of B2B Content: 5 Trends That’ll Get You Promoted

Contently - Strategy

B2B companies always have to think a step ahead. They’re looking for something that’ll give their products and services an extra edge. Something that’ll convince potential customers to learn more. Great content has the power to do that.

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Shining a light on Cision's values

Cision

It's #WorldValuesDay so we're spotlighting the Cision's values and culture. UK Blog

Taking stock with teens: COVID’s new impact on Gen Z’s spending habits, brand preferences

Agility PR Solutions

As communicators are well aware, Generation Z contributes approximately $830 billion to U.S. retail sales annually—and represents an influential consumer group where wallet size and allocation provide a proxy for category interest.

PR Pros: What to Expect in Q4

Critical Mention

This year has been one of the most volatile in recent memory, forcing PR and communications pros to adapt and devise new strategies on the fly to deal with the COVID-19 pandemic and its effects.

The Status Quo of Crisis Preparedness Puts You at a Disadvantage—and It’s Time For That To Change

Melissa Agnes

Over the last couple of years, I’ve found myself increasingly frustrated with my industry, the crisis management profession. To put my frustration simply, the status quo of crisis preparedness and crisis management no longer suffices and, as a result, does a disservice to professionals, organizations and society. COVID-19 is a horrific example of how unfortunately true this statement is.

Webinar recap: Tips for journalists on covering the 2020 U.S. election responsibly

Muck Rack

Webinar recap: Tips for journalists on covering the 2020 U.S. election responsibly

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How to get the most out of Prowly: A step-by-step guide

Prowly

First things first: thanks for choosing Prowly! Now, you might be wondering what exactly you can do with our PR software to use it to the maximum. If that’s the case, you definitely came to the right place. Here’s what you can do with Prowly, and how to get the most out of it. Overview Set […].

Take 5 Live with Traci Mazurek

TrendKite

In our latest episode of Take 5 Live we sit down with Traci Mazurek of INK Communications to discuss the intersection of social media and PR

A Typical Press Release Example Format: Getting You Started to Better Coverage

PR Fuel

You have a company announcement or a new collaboration or product you are selling. One of the best ways to get that information out there is to send out a press release. But what is a press release ?

Shining a light on Cision's values

TrendKite

It's #WorldValuesDay so we're spotlighting the Cision's values and culture

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What is the role of social media in a company’s overall strategy?

HMA Public Relations

The new program "Emily in Paris" on Netflix has created quite the buzz about social media and marketing, but how true is the show to real life? Read more from Marissa on the state of social media. The post What is the role of social media in a company’s overall strategy? appeared first on HMA Public Relations. Featured emily in paris lily collins marissa Marketing social media

Quality vs. Quantity: Finding the Right Balance for Your Blog

TrendKite

Blog quality and quantity will both impact your blog's success. Here are some tips for finding the right balance

Public Relations 101 - How Can You Help?

PR for Anyone

Building relationships with the media is the basics of PR… let’s call it Public Relations 101. You pitch, consistently, and you land media. You provide value to journalists and this starts to build that relationship. Just like you would ask a friend “how are you doing?” what are you working on?” You can do the same thing with your journalist “friends.” It’s fine to ask them what they’re working on… how you can you help them.

UK Media Moves including the New Scientist, MailOnline, BBC News and more

TrendKite

Alexander McNamara has joined the New Scientist as Audience Growth Editor; Amanda Williams is now Executive Editor at the MailOnline; Katy Searle now Executive Editor, Politics, at BBC News

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Hormel Giving Away Bacon Scented Face Masks

Flack Me

Category: Flack Me Summary: Hormel Foods, known for its Black Label Bacon, announced the launch of "Breathable Bacon," what it calls "a revolutionary face mask featuring the latest in pork-scented technology