Business Wire
OCTOBER 15, 2020
Launching a startup is hard enough, and while going through this process in 2020 might seem like a truly daunting task, it is possible. In fact, we asked three industry experts to weigh in on PR’s importance to successfully supporting a startup in 2020.
Flack's Revenge
OCTOBER 15, 2020
Pixabay. The EV blog Electrek broke the news last week that Tesla is dissolving its PR department. Editor-in-chief Fred Lambert’s story covered journalists’ growing frustrations with the comms team leading up to its shutdown. He wrote: Electrek can confirm that Tesla has dissolved its PR department — technically becoming the first automaker who doesn’t talk to the press… The move has been confirmed. at the highest level at Tesla with the source saying, ‘We no longer have
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ImPRessions - Crenshaw Communications
OCTOBER 15, 2020
Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. Yet the tools that PR teams use can make the difference between a project and an ongoing retainer relationship. Below are ten tools PR professionals can use to impress their clients and maximize efficiency.
Cision
OCTOBER 15, 2020
In our latest episode of Take 5 Live we sit down with Traci Mazurek of INK Communications to discuss the intersection of social media and PR.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
ImPRessions - Crenshaw Communications
OCTOBER 15, 2020
I often think back to March 2020 and how most of us in PR , like many people, thought we’d be home for a few weeks at most. Oh how wrong we were! As we creep toward the end of 2020 (thank God), it’s important to avoid burnout, especially for PR pros. For me, working from home has been a major adjustment. It was strange to not get on a train and walk into the office by 9 AM to start the day of media calls and meetings. .
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Critical Mention
OCTOBER 15, 2020
This year has been one of the most volatile in recent memory, forcing PR and communications pros to adapt and devise new strategies on the fly to deal with the COVID-19 pandemic and its effects. As we enter the final quarter of 2020, now is the best time to make sure that your organization is as prepared as possible for the months ahead. Here are a few things to keep in mind as we head into the next few months.
Agility PR Solutions
OCTOBER 15, 2020
PR is a tricky field. Hypothetically, PR campaigns are great ways to improve the public image and recognizability of your brand, but how can you tell whether they’re working? Some of the results of your campaign, such as heightened brand recognition in the general public, are difficult to measure objectively. Others are nearly impossible to […].
Prowly
OCTOBER 15, 2020
First things first: thanks for choosing Prowly! Now, you might be wondering what exactly you can do with our PR software to use it to the maximum. If that’s the case, you definitely came to the right place. Here’s what you can do with Prowly, and how to get the most out of it. Overview Set […]. The post How to get the most out of Prowly: A step-by-step guide appeared first on Prowly Magazine.
PRSay
OCTOBER 15, 2020
As businesses, restaurants, schools and other establishments move toward reopening, or continue to pivot due to changing circumstances due to the pandemic, they each play a role in mitigating fears and building confidence that their overall operations are safe, and that they are prepared. Striking the right tone in your messaging is as important as presenting consistent, factual and concise information.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
OCTOBER 15, 2020
When it comes to PR for a specific industry such as healthcare, there are certain steps that you should take to market efficiently. You need to be able to reach the correct audience while giving off the best image you can, and there are some efficient ways of doing that. Here are some marketing tips […]. The post 6 PR and marketing strategies for the healthcare sector appeared first on Agility PR Solutions.
Cision
OCTOBER 15, 2020
Blog quality and quantity will both impact your blog's success. Here are some tips for finding the right balance.
Ishmael's Corner
OCTOBER 15, 2020
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. After touching on this question in my newsletter, I decided the topic deserves a deeper dive. First, some stage setting. Electrek broke the news on Oct. 6 that Tesla eliminated its internal PR team: “If you’re a reporter who isn’t getting a response from Tesla, don’t take it personally, because it’s due to the automaker.more.
Cision
OCTOBER 15, 2020
Alexander McNamara has joined the New Scientist as Audience Growth Editor; Amanda Williams is now Executive Editor at the MailOnline; Katy Searle now Executive Editor, Politics, at BBC News.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Awario
OCTOBER 15, 2020
From this cheat sheet, you'll know how to create search queries using Boolean search - a social listening method that allows you to do almost anything.
PR for Anyone
OCTOBER 15, 2020
Building relationships with the media is the basics of PR… let’s call it Public Relations 101. You pitch, consistently, and you land media. You provide value to journalists and this starts to build that relationship. Just like you would ask a friend “how are you doing?” “what are you working on?” You can do the same thing with your journalist “friends.
Sword and the Script
OCTOBER 15, 2020
Legal technology (legal tech) is a vertical market in which I specialize from a marketing and PR perspective. If you’re not in legal, it might sound dull – I used to think so too – but today I can assure you it’s a fascinating space. Litigation tools aside, legal tech typically addresses the business of law, rather than the practice of law. It addresses a unique confluence of big ideas around technology, data, finance, economics, leadership, cybersecurity and change management.
Cision
OCTOBER 15, 2020
It's #WorldValuesDay so we're spotlighting the Cision's values and culture.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Muck Rack
OCTOBER 15, 2020
Webinar recap: Tips for journalists on covering the 2020 U.S.
Agility PR Solutions
OCTOBER 15, 2020
As communicators are well aware, Generation Z contributes approximately $830 billion to U.S. retail sales annually—and represents an influential consumer group where wallet size and allocation provide a proxy for category interest. With their academic lives now being reshaped by the COVID crisis, Gen Z is adjusting on the fly to the new normal, and […].
HMA Public Relations
OCTOBER 15, 2020
The new program "Emily in Paris" on Netflix has created quite the buzz about social media and marketing, but how true is the show to real life? Read more from Marissa on the state of social media. The post What is the role of social media in a company’s overall strategy? appeared first on HMA Public Relations.
PR Fuel
OCTOBER 15, 2020
You have a company announcement or a new collaboration or product you are selling. One of the best ways to get that information out there is to send out a press release. But what is a press release ? For those who don’t know, a press release is a document sent out by public relations departments or companies to media outlets. A press release cannot have a small amount of information with nothing else to go off of piquing someone’s interest.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Contently - Strategy
OCTOBER 15, 2020
B2B companies always have to think a step ahead. They’re looking for something that’ll give their products and services an extra edge. Something that’ll convince potential customers to learn more. Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post.
Bianchi Biz Blog
OCTOBER 15, 2020
COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. We went from connecting and catching up with our media friends in person over coffee or lunch to trying to catching up with them via phone calls and emails from our work-from-home offices, in between monitoring our kids’ home-based virtual learning.
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