ImPRessions - Crenshaw Communications
NOVEMBER 16, 2023
Partnering with a new PR agency is a big investment – of time, resources, and focus. Most businesses are aware of that, and they prepare accordingly. But occasionally an organization isn’t fully ready to embark upon a search, let alone pull the trigger or an engagement. Maybe it’s their first time working with a PR firm, and there’s no institutional experience.
Ronn Torossian
NOVEMBER 16, 2023
The intersection of technology and healthcare has seen remarkable advancements in recent years, revolutionizing the way we approach health and wellness. From digital health apps to wearable devices, health and wellness technology is playing an increasingly crucial role in monitoring, diagnosing, and promoting overall well-being. Telemedicine Telemedicine platforms allow patients to consult with healthcare […] The post The Increasing Role of Technology in Health and Wellness appeared first
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Onclusive
NOVEMBER 16, 2023
As the US and the world gears ups for one of the most crucial democratic exercises of our time, the 2024 US Presidential election, we are proud to launch our US Presidential Election Media Impact Analysis Dashboard , which will be updated weekly and complemented by a quarterly summary report. Combined, they will provide an impartial analysis and evaluation of the media impact of each election cycle in relation to: Presidential candidates Key political issues shaping the election news age
Agility PR Solutions
NOVEMBER 16, 2023
The early 2020s experienced a growing optimism and interest in fintech from institutional players. More than 80 percent of global financial services companies planned to increase fintech partnerships throughout the next three to five years. However, reality has taken a different turn. In 2023, global fintech VC funding continues to fall, with a nearly 50 […] The post UK fintech needs to have its eyes wide open on PR—here’s why appeared first on Agility PR Solutions.
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In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.
The Hoyt Organization
NOVEMBER 16, 2023
Public relations is often subjective, meaning its impact is palpable but quantification difficult. More often than not, it’s challenging to attribute specific outcomes such as market dominance shifts, sales spikes, or ranking increases directly to isolated PR efforts. Today’s highly competitive marketplace compels the PR industry to validate its contributions and influence.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Bianchi Biz Blog
NOVEMBER 16, 2023
As it seems every year, the holidays and the year-end celebrations that come with them have snuck up on us once again. While the festive season might bring to mind thoughts of time spent outside of the workplace with family and friends, filled with glittering décor, gift giving, or holiday travel, it also brings an annual tradition for many within the workplace as well – the company / office holiday party.
Agility PR Solutions
NOVEMBER 16, 2023
Figuring out how to engage Gen Z consumers has been a puzzle for brands and retailers since the sector emerged, and if anything, it’s becoming more complicated. Every little bit of insight helps, and new research from product visualization tech firm Nfinite offers some new perceptions, such as that Gen Z has proven to be […] The post Decoding Gen Z shopping habits: These elusive consumers are meticulous researchers and decision makers—here’s what they want appeared first on Agility PR Solu
Steve Barrett on PR
NOVEMBER 16, 2023
PR agencies should mirror the presentation skills of creative firms when selling their work but remember that most effective modern activations revolve around earned media — whoever produces them.
5W PR
NOVEMBER 16, 2023
User-generated content (UGC) is a valuable tool for businesses in the digital age. UGC includes reviews, testimonials, images, videos, and social media posts created by customers to promote a brand. Encouraging customers to generate UGC can have significant advantages, fostering trust, authenticity, and a sense of community around a brand. Role of user-generated content creators To understand how to encourage UGC, we must first acknowledge the importance of user-generated content creators in sha
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Lauri Pehar Borsh
NOVEMBER 16, 2023
Digital and social media PR support is not merely a desire for business professionals, it’s now an essential business tool. In the current era dominated by digital connectivity, professionals are tasked with creating and sustaining a strong online presence. I like to refer to this as Personal Digital PR! This new level of […] The post Digital PR Mastery: The Crucial Role of Tactical Support for Professionals appeared first on Laurie Pehar Borsh Digital PR.
HMA Public Relations
NOVEMBER 16, 2023
Are you leveraging LinkedIn to establish your brand and strengthen new and current business connections? Abbie Fink covers the value of the social media platform and how it can help you identify common connections in this blog post. Learn more!
OnePitch
NOVEMBER 16, 2023
How a pitch turns into a story can sometimes feel like a black box. Each media room is structured differently, with a mixture of editors, staff writers, and freelance contributors. For PR pros, it can be confusing what the different roles are at each publication and how you need to adjust your strategies for each to create a successful pitch. We break down the differences and how to adjust your pitches for each.
Stern + Associates
NOVEMBER 16, 2023
“I speak as a witness for the 1.5 million children who were murdered. I don’t want them to be forgotten. ‘Remember us.’ Those were their last words. ‘Remember us.’ And that’s what I’m trying to do.” – Tova Friedman, The New York Times Bestselling Author of “The Daughter of Auschwitz” In the digital age, we have access to more information than ever before – but somehow, knowledge of the horrors of the Holocaust is slowly eroding.
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Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.
Maxim Behar
NOVEMBER 16, 2023
Because now the whole Bulgaria will rush to elect a mayor, so I thought that there should be a few universal requirements. Wherever the mayor in question is. Naturally - first he should go to work at least two days a week by public transport, and if he is in the village - by bicycle. Then, one evening, as by law, to pass through the neighborhood or village pub and drink one or two, whatever he chooses, with his neighbors, he will learn interesting things from them.
Doctor Spin
NOVEMBER 16, 2023
We are all victims of bad thinking habits. But by knowing (and understanding) where we often make thinking mistakes, we increase our chances of detecting mistakes before making poor decisions. I’ve listed several of these thinking habits so that we all can be more mindful and hopefully become better thinkers. Here we go: Quicklinks Types of Bad Thinking Habits PR Resource: List of Logical Fallacies and Biases Types of Bad Thinking Habits Types of Bad Thinking Habits Underpinning most of our thin
The Hoyt Organization
NOVEMBER 16, 2023
The social media landscape is ever-changing. Nowadays, people are always online, with Gen Z taking up a significant percentage of social media users. Not to mention, new interaction trends and platforms have come up. This has made creating social media content more complex and nuanced. With so many changes in the social media landscape, it’s easy to find yourself asking, what do I post on social media?
Doctor Spin
NOVEMBER 16, 2023
Is there a way to practice clear thinking? I’m on a mission to think better. As a PR professional, I often meet with experienced, intelligent, ambitious, conscientious, creative, and highly motivated decision-makers. If you have the financial mandate to invest in public relations counsel, you’re likely to be a person of substance. Still, I’m amazed almost daily at how otherwise accomplished individuals can think wrong so frequently.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
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