Sword and the Script
AUGUST 27, 2019
Content marketing could quite possibly be the most misunderstood concept in marketing today. Most confuse content marketing as synonymous with content, which is a solid way to make sure your content marketing program underperforms, or worse, fails. Even experienced marketers make this mistake because they assume they already know what it is, after all, they’ve created a lot of content over their careers.
PR in High Definition
AUGUST 27, 2019
We all went on a summer holiday… or maybe not if you happened to book your flight with BA. Strikes and IT outages wreaked havoc this summer, with numerous cancellations and delays (in one instance, all apparently due to a plug being pulled out). Not only could this quickly turn your dream vacation into the holiday from hell, it’s also a PR person’s nightmare.
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Ronn Torossian
AUGUST 27, 2019
Last month, users in seven countries began testing a new experiment by the social media powerhouse Instagram. While posts typically show a running count of the number of likes they receive, this new initiative aims to get rid of those likes. On a platform where influencer marketing lives (and thrives) and where likes are an […]. The post Instagram is Testing Hiding Likes: What This Means for Marketing appeared first on.
Communications Conversations
AUGUST 27, 2019
The AP Style folks recently made an earth-shattering change to its AP Style Standards: You no longer have to spell out “%” after a number. AUDIBLE GASP! That was actually close to the reaction I got from friends and colleagues on a LinkedIn post where I shared this news a few weeks ago. And, for good reason. Many of my friends and colleagues are now in the “more experienced” group.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
PRSay
AUGUST 27, 2019
In honor of the 30th Anniversary of PRSA’s College of Fellows ( #Fellows30th ), members shared a “Pearl of Wisdom” — a piece of advice they were given that impacted their lives or careers and is something they pass on to others. . • Steve Seekins, APR, Fellow PRSA, class of 1993: “In your developing career, it’s all about drawing circles and lines.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
AUGUST 27, 2019
Despite a robust economy and the mountains of consumer data at their fingertips, nearly three quarters (72 percent) of senior marketing executives in a new survey cited a business growth rate of less than 10 percent last year—confirming that efficient measurement is about more than just tracking campaign results. According to new research from The […].
NewsWhip
AUGUST 27, 2019
[…]. The post Sustainability & Success: The new role of business in today’s environmental debate appeared first on NewsWhip.
Agility PR Solutions
AUGUST 27, 2019
Public relations is a term often associated with businesses or corporations trying to improve their image. However, it also applies to cities. As a city administrator, part of your job is to improve public and tourist perception of your town—but how do you change the opinions of the masses? You have a difficult job ahead […]. The post Civic PR—4 ways to improve PR for your city appeared first on Agility PR Solutions.
The Stalwart Blog
AUGUST 27, 2019
Dave Oates: Welcome to another Public Relations Security videocast where we talk with experts in and around Southern California and all things related to risk management and crisis communications. We’re privileged to have Gilbert Manzano , senior vice president of client partnerships at ACI Specialty Benefits. Dave Oates: Gilbert, thanks so much for the time.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
5W PR
AUGUST 27, 2019
Last month, 5WPR announced its formation of the Measurement and Analytics Task Force, which will serve to create and analyze even more streams of data to further serve its clients. In the decision to launch this Task Force, which is an agency-wide initiative, 5WPR wanted to find new wants to improve the services provided and help shape the future of the public relations industry.
Public Relations Sydney
AUGUST 27, 2019
In the recently unfolded events where the three iconic judges of Masterchef Australia are having their role on the show discontinued after 11 years, there has been much uncertainty over the future of the program. The three had become key figures in representing the show, making it hard to imagine the show without them. How […]. The post Brand identity: How to maintain when a CEO or leader leaves appeared first on Public Relations Sydney.
Agility PR Solutions
AUGUST 27, 2019
More than half of employees think politics don’t affect productivity, but they also see little value in political discussion at work, according to new survey data from B2B ratings and reviews platform Clutch. Only 24 percent of employees think it’s important to work at a company that aligns with their political views, according to the […].
Critical Mention
AUGUST 27, 2019
As your organization starts to grow, more companies will not only start to include it in word-of-mouth conversations, but online ones too. These conversations can form on a variety of mediums. The most popular including online newspapers, magazines, blogs, trade publications and forums. . For PR professionals, additional visibility can either be a good or a bad thing depending on the kind of coverage you receive.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Agility PR Solutions
AUGUST 27, 2019
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Duluth News Tribune: Kelly Busche (@kellybusche) has been hired to cover business and the business of healthcare. Newsweek: Cristina Maza (@CrisLeeMaza) has left. New York Times: Aisha Harris […].
PR in High Definition
AUGUST 27, 2019
Firefly’s Tim Williams has last month wrote about the gathering pace of deepfakes. The term deepfake refers to artificial intelligence (AI)-powered technology that synthesises imagery and voices to present something that didn’t occur, usually in video form. Highlighting this deepfake danger is a video clip of Bill Hader who’s face morphs into Tom Cruises and Seth Rogan as he does his impressions of them.
HMA Public Relations
AUGUST 27, 2019
Public relations agencies rely on a steady stream of new clients; but where do they come from? Scott shares what he learned at a recent AAED luncheon about employment sectors in Arizona, that also double as PR hot spots. The post Where do clients come from? appeared first on HMA Public Relations.
Inbound PR
AUGUST 27, 2019
Do you remember the days when Twitter had just come out and people were trying to figure out how to use it for business? I do. In fact, I became fascinated with social media for business. I was still a student but I could already see the massive shifts happening in the communications world. Even though I studied International Business, my passion for comms made me follow big names such as Brian Solis and David Meerman Scott who were pioneers in how to do PR the modern way.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Solo PR Pro
AUGUST 27, 2019
Many solos initially hang out their shingle believing that their knowledge and expertise is all they need to succeed. However, doing the work and running a business are entirely different. You need more than technical expertise as you deal with all of the responsibilities inherent in being a solo PR pro. While volumes of books have been devoted to business success, below are five practical tips that you can put to use immediately. .
Muck Rack
AUGUST 27, 2019
Do you have what it takes?
PR 20/20
AUGUST 27, 2019
Crafting a marketing strategy is not a light lift. With so many channels to choose from and endless data points to analyze, we could invest time and resources into thousands of areas. So where do you focus your efforts knowing that both time and resources are finite? It’s time to level set and prioritize those areas that are going to have the greatest impact on your marketing.
Scott Public Relations
AUGUST 27, 2019
“A lie can travel halfway around the world while the truth is still putting on its shoes.”. This famous quote, often attributed (rightly or wrongly) to Mark Twain, illustrates a human susceptibility to sensationalism and speculation over researched fact. In a digital age increasingly free of traditional informational gatekeepers, it often seems as if lies pilot a jet while the truth rides a scooter.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Scott Public Relations
AUGUST 27, 2019
“A lie can travel halfway around the world while the truth is still putting on its shoes.”. This famous quote, often attributed (rightly or wrongly) to Mark Twain, illustrates a human susceptibility to sensationalism and speculation over researched fact. In a digital age increasingly free of traditional informational gatekeepers, it often seems as if lies pilot a jet while the truth rides a scooter.
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