Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Multimedia Development & Visual Storytelling. Relationship building takes time. Data Journalism.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

It’s also a good idea to consider data visualizations as a supporting document for some awards to substantiate the numbers. Because the entries often explicitly list required elements, it might seem that a dry boilerplate document is called for. Choose awards wisely. That’s not as challenging as one might assume.

Case Study 136

Case Study B2B Conference Industry 136

PRSay

AUGUST 8, 2018

Luckily, hundreds of online templates are available to download free, or you can create your own document. For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts. Doing so will ensure your pitches and posts are timed appropriately.

Pitching 135

Pitching Interviews Video Report 135

PR Fuel

JULY 24, 2018

3. Use Tried and True Storytelling Techniques – Establish a clear beginning middle and end, use details to “show” your story and not “tell” it, and build suspense to keep the reader scrolling down or flipping pages. And since you’re pitching news, doesn’t it make sense to follow the pattern set by the publications you’re targeting?

Pitching 40

Pitching Media Small Business Writing 40

ImPRessions - Crenshaw Communications

JUNE 21, 2018

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Data-driven pitches win points with journalists. It offers a clear story map and lends credibility to the pitch.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. Media pitches and social posts require writers to pack the most punch into the lowest word count.

Case Study 231

Case Study Writing Pitching SEO 231

Remote PR Jobs

SEPTEMBER 25, 2023

Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. She breaks it down into five hours for a typical press release, 10 to 15 hours for a feature media pitch, two to four hours for bios and one to three hours for testimonials.

Radio 100

Radio Print Television Local 100

Onclusive

MAY 10, 2018

. “One app I highly recommend is called SignEasy which, as its name suggests, makes it easy for you to sign documents via phone or tablet,” says Sarah Rose Attman, who launched her own PR firm two years ago. It’s a great listening tool to ensure your pitches are targeted.” 3–Visual Storytelling.

Storytelling 230

Storytelling Technology Tools Infographics 230

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Press releases are multipurpose, multifunctional documents. No ‘spray-and-pray’ allowed !

Pitching 40

Pitching Writing Engineering Wikipedia 40

PR 20/20

OCTOBER 31, 2017

A documented, purposeful content map will ensure your team is executing on targeted topics and campaigns across the customer journey. When pitching the idea to top executives, showcase how NLG could improve internal reporting to stakeholders, and highlight the potential to reduce headcount. Download your own Performance Pack here.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Sword and the Script

JUNE 4, 2019

Candidly, I was underwhelmed by some of the top line findings (of course PR people use email and create documents), however, there were some other interesting stats if you dig through the report. Pitches should be personal and relevant. b) Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap via Onclusive.

Software 103

Software Reddit Marketing Survey 103

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. Consequently, PR and marketing teams will have more flexibility to justify pursuing a coverage opportunity with these contacts, as there’s less full-time staffers to accommodate pitches. Justin Goldstein | Press Record Communications.

Marketing 170

Marketing Employee Content Marketing Training 170

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. 7 Shift to newsroom workflow.

Publicity 164

Publicity Ethics Data Community 164