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5 PR Mistakes And What To Learn From Them

ImPRessions - Crenshaw Communications

“Lean” communications like emails or shared documents are best for routine updates and edits to materials. Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. What if the spokesperson or expert still refuses, and an unsatisfactory interview results?

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Is Good Work Sufficiently Effective Public Relations

Reputation Specialist Michael Toebe

Here’s a disclaimer for you: I always enjoyed Tavis Smiley interviewing people. Sometimes within a crisis of reputation, we believe that if we can just focus on doing more high-quality work we can traverse the difficult landscape of our troubles and come out on the other side, so to speak, safely. (Tavis Smiley). He did excellent work.

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What Does PR Stand For?

PR Fuel

There are five key components to public relations that should all work together to build and improve your company’s reputation. This is a one-or-two page document that highlights something new or different your company is doing. Reputation and Brand Management. Thought Leadership. Media Relations. PR vs. Marketing.

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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. But after that, it gets more nuanced. Sites like Otter.AI

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7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

10 Fundamentals for Successful B2B Media Interviews. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. For example, they didn’t ask about reputation, sourcing or the impact of search on newsgathering. A majority (78%) of U.S.-based

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Weathering a communications storm: What can we learn from the recent KPMG crisis?

PR in High Definition

It’s clear that there is a lot of work to be done with repairing KPMG’s damaged reputation and the comms teams are more than likely sorting it as we speak, but what would you do in this crisis if this happened to your organisation? We’ve explored this crisis further in our Reputation Shapers guide that you can access here. Absolutely!

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How Can Businesses Create A More Ethical Environment – Erica Salmon Byrne

Ethical Voices

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. And we look at your leadership and reputation. We look at governance practices.

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