ISEBOX

MARCH 18, 2016

Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. Media Relations & Content Distribution = Maximized Reach. MuckRack : Identify and target the right journalists by using keywords, channels, media types and other criteria.

Publicity 70

Publicity Enterprise Analytics Tools 70

PR 20/20

OCTOBER 31, 2017

After all, as the old proverb goes: “What gets measured gets managed.”. Social media. A documented, purposeful content map will ensure your team is executing on targeted topics and campaigns across the customer journey. cool templates for infographics, social media, etc). Lead sources. Marketing team.

Enterprise 57

Enterprise Tools Strategy Marketing 57

prTini

SEPTEMBER 14, 2015

Document your strategy. Then document it. And then execute, measure, tweak, repeat. Only 32 percent of B2B content marketers have a documented strategy – insane! turn it into an infographic or bite-sized social media posts, or create a series of blog posts expanding on it). Well, create one first.

Content Marketing 28

Content Marketing Marketing Conference Infographics 28

Beyond PR

JANUARY 30, 2018

When PR managers compete for budget, resources and recognition for their earned media activity against colleagues representing paid and owned media — the field is slanted against PR. By providing the true attribution of revenue for earned media campaigns, PR and comms professionals are quickly closing the gap.

Measurement 75

Measurement How To B2C Infographics 75

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Cision

SEPTEMBER 7, 2016

The social media tools that are hot today may not have even existed a year ago. Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. Create a social media content calendar. How to Measure Guest Posting ROI. With the kids back in school, learning is in the air. Design a website.

Resources 120

Resources Marketing Small Business eBook 120

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Frederik Vincx

DECEMBER 11, 2015

They are adding owned media, paid media, and shared media to their traditional earned media offering. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. It goes beyond earned media by including paid media, earned media, and owned media.

How To 60

How To Software System Employee 60

Sword and the Script

NOVEMBER 3, 2015

Or a knowledge measurement – a test of information retention? The reality is, the value of reading is in understanding media trends, industry perspective and more broadly, a form of research social medialites call “listening.” Updating the media list. Schedule social media. What client wants to pay for “reading?”

Industry 60

Industry Pitching Survey Twitter 60

MaccaPR

APRIL 14, 2015

Oftentimes a young applicant lists coursework they’ve taken in college that’s related to PR, journalism or social media. Our agency staff needs to know that so we can apply the practice successfully to meet our clients’ objectives, and be able to define a PR campaign’s success and measure it. Real-world experience beyond the classroom.

Agency 48

Agency Real Estate Social Media Writing 48

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Bad Pitch Blog

AUGUST 18, 2011

And it has two small visuals in the entire 12-page document. There are planning rules and guidelines worth their weight in gold (audience/goals/measureable objectives/strategy and tatics). And sometimes there’s a need to leverage new rules for new tools (social media as engagement vs. broadcast). What was the white paper about?

Marketing 42

Marketing Print Guidelines Wikipedia 42

Waxing UnLyrical

APRIL 19, 2018

G-Suite for Non-Profits : Access all the benefits of G-suite (which includes business email, shared calendars, shared documents, spreadsheets and presentations and storage) for free. Piktochart : PIktochart is an online infographics tool. Community Building and Social Media Hacks. Project Management. Discover.ly : Discover.ly

Nonprofit 76

Nonprofit Tools Marketing Skype 76