Sword and the Script

MARCH 1, 2022

It breaks the market it into two segments PR, marketing and communications ($26b) and lead generation, risk management and customer relations ($14b). The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. PR tech news mentions. Notified adds coverage books.

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million. 2) April 7, 2014: Vocus.

Technology 12

Technology Software Company Marketing 12

The Proactive Report

JUNE 22, 2015

As technology develops it becomes easier and easier to do this without the the sometimes-pricey services of graphic designers or the hit-and-miss route of hiring someone on sites like Fiverr. Get our Digital PR Tips Newsletter. Google is cracking down on duplicate content – and that includes images.

Google 100

Google Tools Print Software 100

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. Digital PR practitioners have had to step up and learn new skills.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. Do you work for a PR technology vendor? Here we go….

Trends 60

Trends Media Report Technology 60

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. Here’s your monthly PR Tech Sum. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. Try our services.

Software 176

Software SEO Company Tools 176

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. billion PR software market. Automated coverage book.

Software 93

Software Banking Technology Data 93

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. Digital PR. The main point about digital PR is that it’s able to help companies increase their exposure and visibility.

Trends 88

Trends Data SEO Consumer 88

The Proactive Report

OCTOBER 19, 2015

The conversation has shifted to: “do we know what we’re doing with technology?” ” The lack of digital skills and how it affects productivity in business has been in the news a lot lately. It’s defined as the ability to manage your work and life tasks using technology. Digital etiquette.

Communications 100

Communications Training Web Analytics 100

ZudePR

MARCH 22, 2018

The add-ons (jazzing up your Google Doc) are useful and the fact that Google Search is embedded in the Cloud-based software saves a hell of a lot of browser toggling. Having downed tools on 28 December, I picked them up again on 5 January, and limbered up for a few days: A: What technology would I use to write the book?

Writing 83

Writing Google Blogging Exercises 83

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). Like many of us who work in digital marketing, social media is the #1 distraction.

Writing 114

Writing Social Media SEO Blogging 114

Frederik Vincx

DECEMBER 11, 2015

What’s ahead: Map your PR team workflow. Invest in automation and technology. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Predominantly left-brained industries, like software development and internet startups, further popularized the methods of Toyota. Change isn’t easy.

How To 60

How To Software System Employee 60