Remove Digital PR Remove Social Media Remove Strategy Remove Viral
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How to Leverage Emotions to Boost Digital PR

Cision

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. However, not all of them may be the key to boost your digital PR.

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Communication Challenges for your PR Team in 2023: World Communication Week

The Proactive Report

A negative news story can get published online and go viral in minutes, spinning out of control and triggering a PR crisis before an organization even has time to contemplate its response. Here are some challenges your PR team should be ready to deal with in 2023: Social Media. Fake content.

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Why Video is Vital in 2023

The Proactive Report

Social media listening can provide invaluable insights when it comes to telling the story of your brand. PR has gone digital because the world has done so, and it is easier than ever to uncover stories that will get traction. The social media platform has changed people’s lives and increased business all around the world.

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Changing The Way of Search – TikTok’s New Trending Terms Update

Prohibition

Instead of being able to not only predict viral content, soon TikTok creators will be instrumental in creating trending videos and ranking organic content. If you’d like to know more, we’re also running a webinar on how to integrate TikTok into your PR strategy or feel free to contact us today !

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7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

The smartest organizations know that both marketing and PR are essential and that the two should work in concert. And there are specific situations when it’s particularly important for PR and marketing functions to team up. A solid marketing strategy can help drive quick awareness for a new product or service.

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Social media network broadcasting: No sales pitch please!

Lauri Pehar Borsh

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

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Waterhouse PR: Cision Cut Our Media Monitoring From Hours to Minutes

Cision

For PR firms, social media monitoring has become an essential part of a successful agency’s offering. But without the right tools, it’s impossible to scale media monitoring services as the business grows. Natalie spent three hours each day monitoring social media for clients. “I

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