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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

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PR Measurement Tips

The Proactive Report

Public Affairs is one sector of PR that has very different goals, but they are goals nonetheless and can be measured. You might not be working to change hearts and minds in the public, but you should be interested in the hearts and minds of the legislators – both local and national – who can affect your organization.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

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Best PR Stunts, Fails and Learnings of 2023 – Part One

Landis PR

Photo courtesy of Pixabay The key error Cruise made was not being transparent with the public nor with state and local transportation officials about how and why these incidents happened. Unfortunately, Cruise had several high-profile mishaps (accidents, blocking emergency vehicles, driving into roadwork areas, etc.)

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10 Tips for Using Facebook Live to Build an Audience

The Proactive Report

Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. Get the Digital PR Tips newsletter in your inbox every Monday morning.

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Where To Find Public Relations Entry-Level Jobs

Doctor Spin

Various companies, organisations, and institutions have in-house PR teams that hire entry-level PR professionals. Nonprofits often have PR departments or hire PR professionals to manage their communications and outreach efforts. Digital marketing- and social media agencies. Nonprofit organisations.

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How to Improve Your Media Coverage

The Proactive Report

Media Relations is a core part of PR and can be one of the trickiest. A colleague of mine is a master of TV placements, both local and national. What stories were being told that are now not covered anymore, due to lack of resources. Most media outlets lack these resources now. This truly is a time of opportunity for PR.

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