Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. It’s a form of blindness that’s liable to show up elsewhere in marketing and the organization; we are all forever students. List posts earn more shares.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Cision

MAY 29, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. In fact, content discovery helps both consumers and online marketers. Online marketers can put relevant content in front of their targeted audience at the right time through the right channels. Enter content discovery!

How To 129

How To Content Marketing Engineering Advertising 129

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

NOVEMBER 9, 2021

The stock price jumps, and the bad actors sell the stock before the market realizes the news is fake. The company develops IR website products, virtual events solutions, a CRM-like tool for IR, and shareholder and market analytics tools. billion PR software market. billion PR software market.

Software 93

Software Banking Technology Data 93

Presspage

DECEMBER 5, 2017

In essence, a localized newsroom will allow you to gain more traction in a new market - and thus provide more exposure for your product and services. If your business is serious about a specific geographical market, it should make a statement by taking its potential audiences seriously. Serve them well. Make or buy?

Local 89

Local SEO Engineering Web 89

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. For some in the digital PR space, this will get deeper into SEO and keyword research than you have before. By working backward from the headline, you get a sense of the market for your idea.

Survey 91

Survey How To Reddit Pitching 91

5W PR

JUNE 25, 2018

PR experts have a lot of experience creating exceptional content for their brands. In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement. Optimize PR Content. Hack the Press.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Rock the Status Quo

FEBRUARY 3, 2016

Because so many business owners–even marketing communications and public relations professionals–are investing time and resources into online marketing that simply doesn’t produce results. One large brand and one small brand, both showcasing their digital integration efforts and what has worked for them.

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

Because so many business owners–even marketing communications and public relations professionals–are investing time and resources into online marketing that simply doesn’t produce results. One large brand and one small brand, both showcasing their digital integration efforts and what has worked for them.

Case Study 100

Case Study Infographics Journalism Writing 100

Beyond PR

MAY 30, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. In fact, content discovery helps both consumers and online marketers. Online marketers can put relevant content in front of their targeted audience at the right time through the right channels. Enter content discovery!

How To 40

How To Engineering Content Marketing Advertising 40

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. These assets will help share the story with your team: An overview presentation ideally suited for a kickoff meeting. We see many PR teams trying to get a bigger piece by expanding their skills.

How To 60

How To Software System Employee 60

The Proactive Report

JANUARY 31, 2017

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. According to a study by DemadnWave whitepapers, case studies, videos and infographics work well.

B2B 100

B2B Infographics B2C Case Study 100

The Proactive Report

DECEMBER 24, 2014

In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. Infographic courtesy of Kargo.com. Well, it’s finally arrived.

Mobile 201

Mobile Strategy Web Consumer 201

The Proactive Report

JULY 23, 2018

Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. We know how that works; it’s one of the core functions of PR. Google’s Aims. Owned Media.

Google 113

Google Guidelines Web B2C 113

The Proactive Report

FEBRUARY 13, 2016

Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Answer: Its’ the ability to interpret, negotiate, and make meaning from information presented in the form of an image. Q7: Any other tips you have for marketers and PR pros? Shoot shoot shoot. And have fun!

Training 100

Training Film Infographics Examples 100

The Proactive Report

FEBRUARY 13, 2016

Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Answer: Its’ the ability to interpret, negotiate, and make meaning from information presented in the form of an image. Q7: Any other tips you have for marketers and PR pros? Shoot shoot shoot. And have fun!

Training 100

Training Film Infographics Examples 100