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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 259
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Digital PR and the Google Penguin

The Proactive Report

PR pros are not all convinced that SEO is a skill they need to master. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR. So yes, SEO has become an important PR skill. Jill Kocher, search-engine-optimization expert.

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Digital Skills not Keeping up with Demand

The Proactive Report

Traditional marketing and PR skills are still vital, but clients and employers want more. It’s time to supplement your skills by adapting your writing for the web, learning how to create high quality content, understanding search engine optimization and why it’s important for PR as well as marketing.

Survey 147
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18 Must-Have SEO Extensions on Chrome (Updated for 2024)

Buzzstream

Feature Highlight: The SERP overlay shows quick metrics for posts as you surf the web, making it a lot easier to uncover posts that are getting a lot of links and shares without needing to leave the SERP. The WAVE interface will quickly check your website against Web Content Accessibility Guidelines (WCAG). Pricing: Free 6.

SEO 83
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How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64
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Guest Blogging: How You Should Be Doing It in 2024

Buzzstream

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. I’ll be blunt: they are never good. What is Guest Blogging?

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5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

You have to make it visible on the web and in search engines. SEO writing is a vital PR skill today. Get the Digital PR Tips Newsletter each week. The post 5 Content Pitfalls in Fast-Growing Businesses appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.