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5 Smart PR & Marketing Trends for 2024

The Proactive Report

Now is not the time to pull back on PR and marketing efforts. The more you know about your customers, clients, employees, and competitors, the better your planning will be. And in the current climate, it’s vital to keep your finger on the pulse of your digital PR and marketing campaigns. Rand Fishkin.

Trends 182
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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 173
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18 Must-Have SEO Extensions on Chrome (Updated for 2024)

Buzzstream

One of Hunter’s standout features is its ability to find individual email addresses and provide data on company employees’ most common email format. CheckMyLinks Chrome Extension – Find Broken Links CheckMyLinks is a convenient tool for web developers, SEO specialists, and content editors. Pricing: Free 6.

SEO 83
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We Tested 20+ AI PR Tools, So You Don’t Have To

Buzzstream

As you can see below, journalists and PRs in the Cision report use ChatGPT for research. The tool searches the web, gathers relevant information, and summarizes it. For instance, here it is helping me find data sources for a city study , a very popular digital PR campaign strategy. Interested in more tools?

Tools 62
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Public Relations vs Marketing

Doctor Spin

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. In public relations, we call this: Lobbying ( blog posts ) Most organisations have employees.

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PR Tips and Hacks for a Small Business

The Proactive Report

Start with employees, financial institutions, local government, and so on. Result: Web traffic increased time coincident with this campaign and they received more than 1600 downloads of the Guide. The media is a target audience. Drill down into the attributes of the people who would be interested in what you do.

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Tool of the month – The hunt for contacts

PR in High Definition

Simply entering the company domain or even just the company’s name reveals all employee email addresses listed on the web – hopefully exposing the company’s email pattern. The free tool aims to unearth those important and difficult to find e-mail addresses from the internet. Worried that you may have noted down the wrong address?

Tools 63