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How an underground high school newspaper led to a 10+ year blog

Communications Conversations

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. First, we need more local journalism–whether it’s professional or not. And second, school newspapers are in my blood. when I was 17.

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How the PESO Model Changes PR’s Conversation

Cision

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. Shared Media. Shared media is also known as social media. The Earned Media Domino Effect.

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Behind the Headlines With Stuart Pfeifer

Cision

But the newspaper climate has changed. I’m confident that the skills I developed in more than two decades as a newspaper reporter will serve our clients well. Every day I’m researching, writing and communicating with people – much the same way I did as a reporter. Switching careers after 25 years is definitely a challenge.

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Lin Pophal on the Evolving Role and Field of PR

Flack's Revenge

I definitely think that it is. When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. ” Run an ad in a newspaper and it needs to be labeled as an ad. Is this a sign of the future of PR (and journalism)?

Pitching 174
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PR 101: How to Pitch The New York Times

Cision

It may interrupt them in the middle of writing a story, or worse, prevent them from taking a call with a hot news tip. There is no other newspaper like The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. Don’t call. Know the paper.

Pitching 120
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Your client is accused of price gauging, now what? – Scott Brooks

Ethical Voices

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. ” Full disclosure, I used to support Lilly at a prior agency, and I know there are reasons for different prices, so I definitely have a bias there. You can’t control how the journalist is going to respond.

Ethics 89
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Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. That day, I became a lead and one that converted the old fashioned way: retail foot traffic.