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Digital PR Measurement Lessons from News Analytics

The Proactive Report

The main issue with news analytics is not, as many feared, that people only want to be entertained and don’t pay attention to serious issues anymore, but rather that the quality of data is not showing the true picture of news audiences and what they respond to. If not, pitch stories that have a major enterprise angle or hook.

Analytics 100
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Digital PR Measurement Lessons from News Analytics

The Proactive Report

The main issue with news analytics is not, as many feared, that people only want to be entertained and don’t pay attention to serious issues anymore, but rather that the quality of data is not showing the true picture of news audiences and what they respond to. If not, pitch stories that have a major enterprise angle or hook.

Analytics 100
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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

However, I learned a lot about reporters and pitching in that capacity. One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR. Reddit data.

Reddit 177
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5 Smart PR & Marketing Trends for 2024

The Proactive Report

With audience tracking and analysis you can gather all kinds of data and discover the true sources of influence for an audience. TIP: When witting content that will be indexed online, refer to the Google Quality Guidelines Value with Analytics In this digital age it is possible to track everything. Who is in your audience?

Trends 182
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10 crucial metrics to measure your pitching efforts

Remote PR Jobs

Originally seen on PRDaily.com How do PR pros know if their efforts are producing the desired results? Here are the metrics that every PR pro should measure. There are about five PR pros for every journalist, a ratio that can be discouraging for those struggling to earn a media placement for their client.

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The 3 Traits Public Relations Professionals Need to Succeed

Buzzstream

At the least—some journalists who excel with engagement and reach receive far more pitches from PR pros than that. . That, combined with an overall sense in the industry that PR is getting harder , and you have a dilemma. Michele Linn , co-founder of Mantis Research, challenges assumptions with data. And goals they have.

Publicity 119
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The 8 Digital PR Tools You Need in 2021 (According to the Experts)

Buzzstream

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. Finding inspiration for ideation can be incredibly tricky.