Shift Communications

NOVEMBER 24, 2014

When you’re looking at the data for 2014 in order to formulate ideas for 2015, start by looking for outliers. Look for unusual events that are worth noting, spikes in your data that clearly stand out. Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic.

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Shift Communications

DECEMBER 26, 2016

Here’s a quick overview of how each can help support your PR program. Google Trends is a public web facility that analyzes Google search history to come up with data that shows how often a particular search term is entered into the platform. Google Trends. Casey Egan. Marketing Analyst.

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Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. .

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Shift Communications

FEBRUARY 4, 2015

They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. Just a few examples: If you’re a SaaS provider, understand how different departments within your enterprise client interact (e.g.

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B2B Data Data-Driven PR Enterprise 60

Shift Communications

JANUARY 28, 2019

for example, has ongoing contributors). I know that’s a crazy concept in today’s web-based world, but connecting with others in real life can make just as much of a lasting impression. This doesn’t mean hounding reporters every chance you get. Quite the opposite. but also consider trade publications that cover your industry.

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Shift Communications

SEPTEMBER 25, 2017

The second scenario where predictive analytics often fails is with black swans – events that are significant and impactful, but could not be foretold from existing data. While much business and marketing data is cyclical, seasonal, and predictable, we still encounter these events from time to time. Confounding Variables.

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Analytics Engineering Data Reddit 87

Shift Communications

SEPTEMBER 12, 2017

Sources of Great Data for Predictive PR. So, what data fits the mold for the above criteria? What data do we have access to as communicators? A quick look at the data landscape shows much promise: Web analytics from systems like Google Analytics™. Social media data. Next: Peering Into the Future.

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Analytics Software Data System 92

Shift Communications

FEBRUARY 16, 2016

In the internet of a decade ago, users experienced brands primarily through web browsers. For example, the MLB used Bluetooth Beacons in its ballparks to direct customers to their seats. Push notifications are a another example of brands using an entire mobile device as a canvas for its message. Push Notifications.

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Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Human-Centered or Authentic Approach 4.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

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Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists.

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Storytelling Data Data-Driven PR Infographics 189

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

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Data Data-Driven PR System Analytics 157

Shift Communications

FEBRUARY 13, 2017

This harkens back to the old days of web analytics, when we all tracked hits. Not all services provide all three categories of engagement; Instagram, for example, does not permit sharing natively in its app. Put those in a single Data Studio dashboard, and let stakeholders see the impact our video communications have.

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Shift Communications

SEPTEMBER 20, 2017

For example, I drive past billboards and advertisements every morning on my commute to work. The example brand and product above, Squatty Potty, is more than 7 years old. Ideally, an impression leads to a change in awareness or perception—if it’s impactful. I can’t recall a single brand or product on any recent drive.

Analytics 132

Analytics Measurement Software Survey 132

Shift Communications

OCTOBER 19, 2015

For example, I drive past billboards and advertisements every morning on the commute to work. The example brand and product above, Squatty Potty, is more than 5 years old. Ideally, an impression leads to a change in awareness or perception, if it’s impactful. I can’t recall a single brand or product on any recent drive.

Analytics 60

Analytics Measurement Software Advertising 60