Onclusive

DECEMBER 6, 2017

You are no longer accountable for just impressions and AVEs, but web traffic, customer engagement and conversions. Fortunately, we now have two major tools at our fingertips: data and insights. Enter the era of data-driven PR through artificial intelligence.

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Strategy Data-Driven PR Measurement Enterprise 294

The Hoyt Organization

SEPTEMBER 8, 2023

As the PR industry’s worth grows, so do analytics and PR reporting technology. This has made measuring actionable KPIs such as web traffic easy, providing valuable data for PR strategies. In Q4 and beyond, data-driven PR will become commonplace.

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Trends Brand Branding Analytics 97

The Proactive Report

DECEMBER 27, 2017

Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now. You have to learn to gather it, slice and dice it, analyze it and extract the insights that drive your PR strategy and actions.

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Trends Data-Driven PR Data System 124

Shift Communications

FEBRUARY 20, 2019

In this post, we’ll explore numerous free tools readily accessible at our fingertips across the world-wide-web. Don’t just perform traditional PR, use data-driven PR ! All of these can be used to research industry trends and current news: Google News. Wikipedia Top 25 Report. Trends on Social Media. Google Trends.

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Trends Industry Wikipedia How To 142

Shift Communications

NOVEMBER 24, 2014

When you’re looking at the data for 2014 in order to formulate ideas for 2015, start by looking for outliers. Look for unusual events that are worth noting, spikes in your data that clearly stand out. Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic.

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Analytics Data-Driven PR Marketing How To 155

Shift Communications

DECEMBER 26, 2016

Here’s a quick overview of how each can help support your PR program. Google Trends is a public web facility that analyzes Google search history to come up with data that shows how often a particular search term is entered into the platform. Google Trends. Casey Egan. Marketing Analyst.

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Google Data Pitching Tools 98

Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. .

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Marketing Content Marketing Social Media Employee 214

Shift Communications

FEBRUARY 4, 2015

They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. The post B2B Marketers: Even more data is coming, are you ready? appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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Stephen Waddington

DECEMBER 11, 2019

As you’ll discover Kerry is driven and hugely enthusiastic. How is AI impacting PR right now and what can we look forward to in the future? Data-driven PR, powered by AI, is impacting the evolving face of communications. AI and big data are powerful tools in improving the decision-making process.

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Data-Driven PR Data Conference Tools 79

Shift Communications

JANUARY 28, 2019

I know that’s a crazy concept in today’s web-based world, but connecting with others in real life can make just as much of a lasting impression. Flex your event muscles. One of the best ways to stay top-of-mind is to make an impression. And what better way to do that than in person ?

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How To Case Study Conference Web 89

Shift Communications

SEPTEMBER 12, 2017

Sources of Great Data for Predictive PR. So, what data fits the mold for the above criteria? What data do we have access to as communicators? A quick look at the data landscape shows much promise: Web analytics from systems like Google Analytics™. Social media data.

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Analytics Software Data System 92

Shift Communications

SEPTEMBER 25, 2017

This is specific to data science; feature engineering is the time we spend ensuring we’ve selected good data and trained our models appropriately. For example, in my web analytics, if I’m attempting to forecast my traffic for the next year and I know anomalies are present, I should engineer them out.

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Analytics Engineering Data Reddit 87

Waxing UnLyrical

JULY 18, 2016

Why: “It is unethical for PR professionals to attempt to present their results as ROI if that’s not actually what the numbers really represent,” writes Stuart Bruce as he explores why “it is better to focus on numbers that are robust and honest.” How to Measure the Return on Investment of PR Work.

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Shift Communications

OCTOBER 1, 2015

As marketers, we are bombarded with information and data from all directions. Social media data, web analytics, email marketing metrics, oh my! Where the challenge lies is with the analyzing and figuring out what comes next.

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Big Data Data Pinterest Storytelling 60

Waxing UnLyrical

DECEMBER 7, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year,” writes Derek Lyons for Business 2 Community. Why: “Unfortunately there is no silver bullet measurement tool. ” Yea baby!

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Data-Driven PR Banking Facebook Writing 40

Prohibition

FEBRUARY 14, 2023

Social media services for tech PR companies include content creation, graphic design and branding, media strategy, SEO, web design, and brand communications. Additionally, tech PR companies can help manage influencer campaigns, develop partnerships, and create contests to engage with customers.

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Strategy Brand Branding Technology 62

Shift Communications

FEBRUARY 16, 2016

In the internet of a decade ago, users experienced brands primarily through web browsers. The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Content was differentiated purely within the browser and had little ability to leave that medium.

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Mobile Examples Brand Branding 60

Newsfile

JANUARY 24, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Data-driven PR Data-driven PR uses analytics to guide PR strategies. of respondents saying that quantifiable data will help yield better results.

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Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists.

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Storytelling Data Data-Driven PR Infographics 189

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

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Data Data-Driven PR System Analytics 157

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

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Trends YouTube Video Social Media 105

Shift Communications

FEBRUARY 13, 2017

This harkens back to the old days of web analytics, when we all tracked hits. Put those in a single Data Studio dashboard, and let stakeholders see the impact our video communications have. As in the early days of the web, video measurement still lags behind other content marketing measurement. The Old Way.

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Video Measurement Communications How To 117

Shift Communications

APRIL 2, 2015

With client permission to access their Analytics account, we have the ability to point to situations where our efforts (be it a media hit, a syndication campaign, a social media campaign, etc) have tangible results –whether it’s web traffic or actual revenue. This is pretty powerful. Creating content that assists our earned media efforts.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS.

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Infographics Analytics Data-Driven PR Data 68

Shift Communications

SEPTEMBER 20, 2017

If search volume then leads to website traffic, you can measure the value of that website traffic using goals and goal values in Google Analytics (or the web analytics software of your choice), and ultimately reverse engineer the value of the impressions and the awareness or perception they created. Measure Perception Through a Survey.

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Analytics Measurement Software Survey 132

Shift Communications

OCTOBER 19, 2015

If search volume then leads to website traffic, you can measure the value of that website traffic using goals and goal values in Google Analytics (or the web analytics software of your choice) and ultimately reverse engineer the value of the impressions and the awareness/perception they created.

Analytics 60

Analytics Measurement Software Advertising 60

Shift Communications

APRIL 28, 2015

BuzzFeed Pound makes the claim that it has cracked that nut using data and “new, proprietary technology that captures how BuzzFeed stories spread on the social web.” Marketers have long tried to determine what makes something go viral.

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