Shift Communications

JANUARY 23, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

Shift Communications

FEBRUARY 3, 2015

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. To explore why this is important, let’s look at an example of how data helps PR get press for clients.

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

Shift Communications

MARCH 19, 2015

How do you measure in reasonably objective numbers the impact of the PR you’ve received? This is a core challenge of data-driven PR. The post Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

Onclusive

MARCH 26, 2021

Download this playbook to read about: The Four Pillars of Growth PR Metrics & KPIs to measure success for earned and owned media Examples of real PR plays you can implement today to help enhance your efforts and rise above the noise Best practices for setting up a data-driven PR organization.

Data-Driven PR 195

Data-Driven PR Storytelling Measurement Data 195

Shift Communications

JANUARY 4, 2016

Click to view the live infographic and work with the data. Audiences can slice and dice data to find the information they care about most. In the example above, on the NY Times web site, you can switch views and look at specific points in time. If you have the budget and resources to do so, yes. Christopher S.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. First things first: how do you define attribution?

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Today, PR strategy is often informed by data insights. PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. First things first: how do you define attribution?

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

Onclusive

DECEMBER 6, 2017

Unfortunately, 82 percent of practitioners say they have no way to evaluate the return they receive on PR. PR coverage has typically been measured by media outlet audience size. Fortunately, we now have two major tools at our fingertips: data and insights. Enter the era of data-driven PR through artificial intelligence.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Shift Communications

FEBRUARY 20, 2019

For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. Here is an example of Google Trends results for the query “Public Relations.” Google News. Top related terms and topics.

Trends 142

Trends Industry Wikipedia How To 142

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Having said that, the tie doesn’t need to be literal; for example, Halloween might be an excellent time for a cybersecurity pitch, or even a “scary” near-death business story about an entrepreneur. Do release some relevant data. Do consider the meaning of holidays.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

Shift Communications

DECEMBER 9, 2014

In this example below, how are we doing? The odds of someone moving down funnel that’s in my target audience are about 50% – after all, in the above example, 50% of my social media audience wasn’t relevant. Analytics Data-Driven PR Marketing Marketing Technology Metrics Strategy Tools'

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Shift Communications

NOVEMBER 24, 2014

When you’re looking at the data for 2014 in order to formulate ideas for 2015, start by looking for outliers. Look for unusual events that are worth noting, spikes in your data that clearly stand out. Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Shift Communications

NOVEMBER 10, 2014

You can use the data provided in Facebook’s Audience Insights to better inform paid advertising targeting and drive content decisions by creating more of the kinds of content your audience likes. Take @SHIFTcomm followers’ Top Interests, for example. Tori Sabourin. Marketing Analyst.

Data 117

Data Data-Driven PR Big Data Analytics 117

Shift Communications

DECEMBER 26, 2016

One way Google Correlate can help PR teams is by providing past trend data that can be used as supporting evidence for predictions they make on behalf of clients and include within their pitches. This makes it easier to identify what information these consumers still need, and therefore, should be included in the pitch. Casey Egan.

Google 98

Google Data Pitching Tools 98

Shift Communications

OCTOBER 30, 2014

A metric of any kind is a snapshot in time of where a piece of data is. For example, you can get a snapshot of how many people have viewed a bylined article, or get a snapshot of how many followers you have on Twitter. Analytics Data Data-Driven PR Marketing Metrics Strategy Training'

Analytics 161

Analytics Data-Driven PR Data Facebook 161

Cision

JULY 2, 2015

Multi-touch attribution provides PR professionals with the opportunity to measure each step in the lifecycle, including those “murky middle” touch points. By measuring multiple touch points in a singular model, multi-touch attribution brings many benefits to the PR measurement table. Measure the impact of one channel on another.

Data-Driven PR 120

Data-Driven PR Measurement Data Creativity 120

Shift Communications

APRIL 14, 2015

The solution is simple: opinion out, data in. To make data-driven PR work, we must rely on data, not opinion or instinct, to make decisions and come up with ideas that lead us to success. To quote Sherlock Holmes from A Scandal in Bohemia, “It is a capital mistake to theorize before one has data.

Data 60

Data Data-Driven PR Technology Analytics 60

Shift Communications

NOVEMBER 30, 2015

The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect. Instead, we use data to identify how, where and why that piece of coverage ought to be promoted (using media buying dollars), in those avenues where the clients’ most-likely prospects are hanging out.

Data-Driven PR 60

Data-Driven PR Data Analytics Mobile 60

Onclusive

MAY 10, 2017

Companies such as Iris PR and Vidyard are giving PR professionals and communications experts data sets and analytics tools that help them understand which messages are resonating with customers and prospects.

Trends 150

Trends Publicity Data-Driven PR Government 150

Shift Communications

MARCH 17, 2015

There are plenty of other examples of automation gone wrong (take the recent hacking of Coca-Cola’s Twitter account by Gawker editors to prove the same case). Data-driven PR does not equate with programmatic thinking. Data-driven is just that—information drives the direction, moves us forward. Photo Credit.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. For example, it’s a rare sight to see The New York Times or The Wall Street Journal provide a link to a company website.

Analytics 60

Analytics B2B Google Data-Driven PR 60

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Our client Uberall is a good example. This is why the best ongoing research programs for B2B PR rely on a combination of client data and third-party paid research. For leading data management platform Lotame , for example, their data and third-party surveys are both important, and they often work together.

B2B 147

B2B Data Retail Survey 147

Shift Communications

AUGUST 8, 2016

If you’re a truly data-driven PR professional, you want to showcase your analytics chops in every new business/sales presentation. Most PR professionals run into a serious problem every time we go to use Google Analytics in a sales presentation: We’re showing someone else’s data. For training videos and webinars.

Analytics 0

Analytics Google Data-Driven PR Training 0

Shift Communications

FEBRUARY 4, 2015

Given the integration of software and application-centric computing, every B2B technology and non-consumer enterprise has access to mountains of data that eluded them before. Just a few examples: If you’re a SaaS provider, understand how different departments within your enterprise client interact (e.g.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Onclusive

SEPTEMBER 20, 2017

But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-Driven PR Decisions.

Analytics 170

Analytics Measurement Data Technology 170

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. The Shakespeare example above is real, generated by our AI. Could HAROLD exist?

Employee 60

Employee Data-Driven PR Communications Software 60

Barokas

AUGUST 8, 2017

But organizing data into digestible, interesting statistics not only incentivizes reporters to cover our clients, it also helps establish them as authorities in their respective industries. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Shift Communications

JUNE 8, 2015

Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. What’s the goal?

Data 60

Data Publicity Data-Driven PR How To 60

Barokas

AUGUST 8, 2017

But organizing data into digestible, interesting statistics not only incentivizes reporters to cover our clients, it also helps establish them as authorities in their respective industries. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

MARCH 11, 2015

With a little training on how to view baseline metrics, the tool can do wonders for a PR program and a PR professional. Take for example one of my clients – a quirky, sarcastic (and hilarious) t-shirt company whose typical retail value per product is around $20-$25.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Shift Communications

APRIL 30, 2015

At SHIFT, we’ve taken our approach to data-driven PR and directly applied it to being a data-driven business. That may sound elementary; basic even – why wouldn’t you use data to make business decisions? So what does SHIFT do to avoid the pitfalls?

Agency 60

Agency How To Data-Driven PR Data 60

Shift Communications

SEPTEMBER 25, 2017

The second scenario where predictive analytics often fails is with black swans – events that are significant and impactful, but could not be foretold from existing data. While much business and marketing data is cyclical, seasonal, and predictable, we still encounter these events from time to time. Confounding Variables.

Analytics 87

Analytics Engineering Data Reddit 87

Shift Communications

MARCH 12, 2018

For example, “SHIFT Communications” would be a branded non-negative search. It’s any search traffic our company website earns from brand search terms that isn’t negative. Our brand name is in the search. “Acme Widgets CEO arrested” would be a branded search, but it’s obviously negative.

Measurement 107

Measurement SEO Policies Reputation 107

Shift Communications

MAY 22, 2017

Every industry will need data scientists; every company will need access to data scientists or data science tools in order to remain competitive. As a simple example, predictive analytics tell businesses what they need, when, and where. . — Christopher Penn (@cspenn) May 18, 2017.

Publicity 166

Publicity Data Analytics Advertising 166