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The Power of Emerging AI Technology in PR- and How to Use It

Remote PR Jobs

But the power of AI goes beyond content generation, and can assist PR teams with tasks like data analysis and customer service. Automated Software AI technology has already begun to shape how PR professionals do their jobs. More and more companies are relying on automated software to handle tedious tasks.

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Listen to Your Customers: Why You Need to Embrace Customer Complaints

Cision

All companies should at a minimum be using a combination of Google alerts and simple social media listening software. Even free versions may be enough for small businesses. You need to find public, online references to your company and your products or services. Advanced: Comprehensive Listening Software.

Software 328
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NewsWhip wins G2 Leadership Badges for Summer 2023

NewsWhip

G2 is the largest and most trusted software marketplace, assisting 80 million individuals annually in making informed software choices through authentic peer reviews. Every year, they evaluate and rank the top companies worldwide by analyzing up-to-date reviews provided by real users.

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Your Response to Business Reviews Might Count as Much as the Review Itself

Sword and the Script

Respond to reviews with diplomacy; while you may not change the reviewer’s mind, it will have an impact on other customers that read it. A friend of mine with a small business was worried about a negative review. He’s a hard worker, cares about his customers, and usually gets good reviews. This particular one wasn’t.

Survey 108
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How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. But for business customers, the stakes are higher, and the products more expensive, so they need real answers and information.

B2B 170
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What Are the Various HubSpot Hubs and Which Do I Need?

PR 20/20

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey.

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Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

Business partners. A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. Companies in related industries can also make great influential partners. The worst thing that happens is they say no.

B2B 136