Burrelles Fresh Ideas

MAY 23, 2023

Dentsu recently came out with a survey regarding consumers’ summer travel plans. This trend is expected to continue, with more travel companies offering customized itineraries and immersive cultural experiences. As AI technology continues to improve, it will only become even more prevalent in the travel industry.

Travel 40

Travel Tourism Airlines Hotels 40

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

Engage PR

JANUARY 6, 2018

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. And if you’re not listening or acting on these conversations then not only are potential opportunities being missed but brand reputation is at risk.

Social Media 60

Social Media Strategy Media Survey 60

Cision

MAY 18, 2015

According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. Probably the least exciting aspect of social listening is customer service. Event detection, issue and crisis management. Competitor analysis.

Customer Service 120

Customer Service Social Media Analysis Data 120

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. My main motive for buying the shares was to track the company, for this column and out of personal interest in the PR technology space. Image credits: Unpslash and the cited Cision/PRWeek survey.

Data 88

Data Enterprise Survey Instagram 88

Critical Mention

AUGUST 21, 2018

According to a 2017 local customer review survey, 85% of customers trust online reviews as much as their friends’ recommendations. Also, 70% of buying experiences are based on how customers feel they’re treated. Writing it to appeal to your target audience also improves your reputation in the long run.

Customer Service 61

Customer Service Writing Financial Local 61

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. While some fear new technology and its influence on the world of PR, others embrace it. boost productivity before, during, and after a disaster.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Every interaction, purchase, and share contributes to growing your brand’s reputation. You’re creating a buzz around your brand while you’re out there engaging with customers, showcasing products, and facilitating transactions. Personalized Interaction — Engage with customers personally on their accounts and yours.

Social Media 87

Social Media Media Mobile SEO 87

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Your technology should be an enabler to spending less time on screens and more time building key relationships. PR adopts AI as a research and content tool.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR Fuel

OCTOBER 16, 2018

Remembering not to lie or even stretch the truth, even a little, can help maintain your reputation and career in the industry. I am by no means a technology expert, but I do cover the technology sector. I am by no means a technology expert, but I do cover the technology sector. Collaborate With Your Customers.

Web 40

Web Pitching Local Report 40

Sword and the Script

DECEMBER 11, 2018

Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear. 13) Simplifying personalization and recommendation services. 21) Consolidation of marketing automation technologies. “We 29: Tom Pick of Webbiquity.

Social Media 93

Social Media Marketing Media Creativity 93