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Time to rethink social strategy for 2022: Leads, Sales Can’t be our Only Goal

Communications Conversations

Over the last few years, I’ve noticed many brands have put a lot more time, energy and resources into generating sales (B2C) or leads (B2B). Just look at your Facebook feed–how many ads are in it? Driving awareness and engagement with customers. Serving as a customer service channel. Not surprising.

Strategy 106
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#InnovateNow With Mari Smith: Involve Audiences in Content Creation

Cision

A top 10 social media power influencer according to Forbes, Mari is considered one of the world’s foremost Facebook marketing and social media experts. Mari consults with businesses of all sizes around the world to help accelerate their profits through the use of Facebook and social media marketing. How do they help you innovate?

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Dramatic Emotional Exits And Destroyed Reputations

Melissa Agnes

In an excellent blog post on customer service , Derek Sivers describes the type of scene you’d see in a move, where a character “is saying something nasty or secret, and then realizes their microphone is on, so they immediately straighten up, correct themselves, and say the publicly-acceptable thing instead.”

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The Importance of Social Media in Crisis Management

Prohibition

The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media. Key Platforms.

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The Ugly Side of Social Media Sharing

Waxing UnLyrical

I love the collaborative energy, thoughts and community. After two days of searching, we believe the process went something like this: 1) Susan’s Facebook friend saw the image on Susan’s Facebook page and commented, “Can I share this?? This is one of the problems with Facebook. It’s where I work.

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Is Confusion Holding You Back From Social Media?

Rock the Status Quo

Two years ago, LinkedIn hit their tenth anniversary, last year marked Facebook’s tenth and next year will be time for Twitter to celebrate the same thing. Yet a significant number of businesses still aren’t investing energy in learning best practices and discovering how social can help them grow their business.

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Is AI Chat the Ultimate Cheat Code?

Mindful Marketing

Creating Native Adverting: The AI wanted to ensure that a sponsored ad for paper towels on Facebook didn’t pretend to be an individual’s personal post. Say Goodbye to High Energy Bills - Click Here!" They may be interested in energy-efficient solutions, or in making their home more comfortable.

Ethics 98