Time to rethink social strategy for 2022: Leads, Sales Can’t be our Only Goal
Communications Conversations
DECEMBER 2, 2021
Over the last few years, I’ve noticed many brands have put a lot more time, energy and resources into generating sales (B2C) or leads (B2B). Just look at your Facebook feed–how many ads are in it? Driving awareness and engagement with customers. Serving as a customer service channel. Not surprising.
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