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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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The Ugly Side of Social Media Sharing

Waxing UnLyrical

I am a social media advocate. I love the collaborative energy, thoughts and community. But I hate the ugly side of social media sharing; especially when kids are involved. ” Susan’s friend then shared it to her personal Facebook page with the privacy setting “friends only.”

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Time to rethink social strategy for 2022: Leads, Sales Can’t be our Only Goal

Communications Conversations

And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. Over the last few years, I’ve noticed many brands have put a lot more time, energy and resources into generating sales (B2C) or leads (B2B).

Strategy 106
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Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

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Troll Control: Fabulous Tips From Four Experts

Rock the Status Quo

Thanks to his upcoming book, Hug Your Haters , we’ll be focusing the conversation around social media conflict and what he calls “haters.”The Do we handle unhappy customers differently than other types of complainers? Does each social media platform require a different best practice for responding to haters?

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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Social Media Week. March 1 - 3, 2020 | San Diego, CA.

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Taking Ownership of Online Trust Signals

Waxing UnLyrical

It’s cumulative energy. Every message, every piece of editorial and every social media post or reply adds a small trust signal to that collective experience. Social media that reflects responsiveness and engagement. Social media that reflects responsiveness and engagement. Guest Post by Carrie Morgan.