Cision

OCTOBER 21, 2015

Over the course of a few years, he posted over 600 times to his blog and uploaded over 200 videos to his YouTube channel. Similarly, to succeed in telling your brand’s side of the story amidst a crisis, you must put a name and a face to what’s happening. Look at how much repetitive content is already in your industry or niche.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Communications Conversations

JANUARY 2, 2018

5–Brand journalism case study: How the University of St. 8–3 big ongoing issues the recent Cracker Barrel social media crisis highlights . 9–Mainstream media vs. YouTube influencers: Which has the bigger audience? And, I’m happy to say Joanna Hjelmeland is now a newly minted solo PR!

Banking 0

Banking Instagram YouTube Case Study 0

Rock the Status Quo

MARCH 30, 2015

The same way YouTube videos are uploaded then embedded or shared, this me-too gesture of Facebook expects users to upload a video to Facebook, which will then host the original video, then share it on other platforms. Why do that on a platform that has laughable reach when I can already upload to YouTube with zero reach restrictions ?

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Sword and the Script

JANUARY 18, 2020

distract from negative information, by highlighting or even creating some other crisis or scandal.”. Importantly, disinformation doesn’t have to be salacious or scandalous to create a real PR crisis that distracts the business – to derail an acquisition deal, rattle investors, upset customers or rile up employees.

Film 87

Film Ethics Employee Data 87

Presspage

NOVEMBER 13, 2017

When the Global Financial Crisis occurred in 2008, traditional news media was hit hard. These tech giants allowed citizen journalism to proliferate, and for PR, this meant that companies could now become the source of their own news. As thousands of journalists lost their jobs, they left a big vacuum in the field of content publishing.

Google 94

Google Guidelines SEO Engineering 94

Critical Mention

MAY 13, 2020

PR is a mix of journalism, psychology, and lawyering – it’s an ever-changing and always interesting landscape. . — Lori Ruff. Who you are is speaking so loudly that I can’t hear what you’re saying. Ralph Waldo Emerson. Why fit in when you were born to stand out? — Ronn Torossian. Dale Carnegie.

Communications 158

Communications Radio Sports Social Media 158

Solo PR Pro

AUGUST 2, 2022

Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” Also, unless you are a big name in the PR or journalism world, or have a PhD, don't expect to be able to transition to a full time teaching position. That was an excused absence.

Education 107

Education Course Nonprofit Resources 107

Stephen Waddington

DECEMBER 30, 2019

has been exploring in her work on women in journalism. If you work in issues and crisis it can be especially acute. This is followed by LinkedIn (76%), YouTube (69%), and Instagram (63%). The common perception of influencers is individuals on Instagram or YouTube selling stuff. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Critical Mention

FEBRUARY 27, 2020

Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. Longform quality journalism will still be valued, however the “bite size ” solution-based articles will continue to dominate the media. Share Tweet Share. Until next time!

Journalism 78

Journalism Social Media Radio Fashion 78

Critical Mention

AUGUST 6, 2020

If you’re a PR, communication, journalism or marketing pro, it’s likely that you or your team is also in charge of maintaining your brand’s reputation and status. Having access to a support team at any hour of every day is imperative. Media is a 24/7/365 endeavor, so any platform you choose should offer support around the clock as well.

Media 104

Media Radio Local Tools 104

Critical Mention

JUNE 10, 2020

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. The mere fact that it’s easier than ever to piggyback on trends means it’s incumbent on PR and communications pros to occasionally shift their thinking on pitching to stand out from the crowd. .

Media 104

Media Pitching Trends Resources 104

Sword and the Script

JANUARY 5, 2016

A comedy out of crisis communications. Comedians, such as John Oliver and Stephen Colbert as well as YouTubers and other Internet influencers, will continue to poke fun at corporate and personal misdeeds for entertainment. Louise Harris Salazar , Ruder Finn | O’Dwyer’s: Crisis Management Predictions for 2016.

Banking 60

Banking Marketing Wireless Advertising 60

Sword and the Script

MAY 23, 2017

A golden rule of PR is to treat every reporter as if they work for the Wall Street Journal because new reporters at (seemingly) small publications tend to move onwards and upwards. Sizing up or prioritizing responses in crisis communications. click here or image for higher resolution ). 2) Evaluate the influence of third-party sites.

SEO 65

SEO Tools Engineering Web 65

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism.

Marketing 196

Marketing Content Marketing Data Social Media 196

Stephen Waddington

DECEMBER 15, 2021

YouTube added live captioning to streamers, caption translation to mobile, and searchable captions in transcripts. Earned media in flux, owned media ascending A rise in trust in the media as a source of information during the COVID-19 crisis has been short-lived, according to the Reuters Institute.

Publicity 128

Publicity Government Guidelines Facebook 128

Contently - Strategy

JANUARY 23, 2019

On the contrary, if you route to an outlet like Vox and search the term “Brexit,” you’re greeted with this: Britain’s roiling Brexit crisis, explained (and updated regularly). Aggregation is an old practice in journalism, and digital transformation has only encouraged it. It’s not just accusations of bias.

Media 111

Media Journalism Content Marketing Education 111

Cision

APRIL 5, 2017

We’re incredibly grateful to work with publisher partners, influencers, bloggers, and craftspeople who have come up on Instagram and YouTube, have built audiences around their love of science and technology, a curiosity about physics, and a love of physical spaces. Our collective psyche is going through a proliferation of content.

Report 225

Report Media Advertising Advertising 225