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Every company should have a crisis handbook

PR in High Definition

It was made worse by the now infamous video of a woman being let go by two people she’d never met prior, and the company has come under fire from the media, previous employees, and even current staff. As such, a blueprint of how to handle a crisis should be in place for every business – big or small.

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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. In 1987, we talked about media responses and media monitoring.

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The 5 Phases of Becoming Crisis Ready

Melissa Agnes

Becoming crisis ready is a process. Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready.

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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

You could say Doug Levy was born to work in the media and communications industry. The handbook guides new or experienced public information officers on best practices for communicating life-safety and other urgent information during an emergency. “As

Meeting 97
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Cognitive Dissonance: Mental Harmony Above All Else

Doctor Spin

Source: Handbook of Theories of Social Psychology 1 Cooper, J. Handbook of Theories of Social Psychology : Volume 1, 377–397. Source: Media Psychology 6 Tsang, S. Media Psychology, 22, 394–417. Handbook of Theories of Social Psychology: Volume 1, 377–397. Media Psychology, 22, 394–417. link] 6 Tsang, S.

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Letter from BETT

Stephen Waddington

Check out Flipgrid , a free social platform from Microsoft that enables teachers to creates social media communities around lessons and encourage student to share. It’s a useful tool for real time marketing, crisis and newsjacking work. It’s intended as a practical handbook. It tracks eight billion articles a month.

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Managing an Online Reputation – A practical book for dealing with a social media crisis

Norton's Notes

This is my review of a book called Managing Online Reputation: How to Protect Your Company on Social Media which is a book is written by Charlie Powell and produced by Palgrave Pocket Consultants. The furious customer is when a customer gets rather angry and vents his/her fury on social media, in order to get some kind of reaction.