How to Use PR to Appropriately Responds to Crisis in a Swiftly Manner
5W PR
SEPTEMBER 9, 2024
A crisis can erupt unexpectedly and escalate rapidly, often damaging a company’s reputation if not handled effectively. PR crisis management is crucial in mitigating the impact and restoring public trust. Honesty is paramount in crisis management. Evasive tactics or false promises should be avoided.
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