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3 Comm Tech Features to Control Your Crisis Comms Narrative

Presspage

While few try to make mistakes deliberately, every company needs to anticipate a crisis. The good news is that with a few simple precautions, you can breeze through any crisis while keeping your relationship with investors and customers intact. What is crisis comms and why is it important? That’s the bad news.

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From Crisis Point to Turning Point

Maxim Behar

Leaked emails and documents and subsequent journalistic investigations have revealed that Bell Pottinger used a fake blog and Twitter account and other questionable tactics, such as misleading journalists during the campaign.

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Does Your Crisis Scenario Plan Need Some Love?

Cision

Yet, this is our world today and our “new normal” as communicators and crisis management teams. Open that document up and marvel at your smarts! As a team-centric PR and social crew, we are always updating our roles and responsibilities documents to ensure we have our aces in their places. Read the plan on the regular.

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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? The passenger couldn’t produce the necessary medical documentation for her claim, and the airline had her taken off the flight.

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How PR Teams Can Use ChatGPT (Generated By ChatGPT)

ImPRessions - Crenshaw Communications

Another important aspect of PR is crisis management, and ChatGPT can help in this area as well. The model can be trained to quickly generate responses to common questions or concerns that might arise during a crisis, allowing PR professionals to respond quickly and effectively.

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How to Recover From a Brand Crisis

Cision

Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Establish a crisis communication plan now rather than later. According to Burston-Marstellar , the brands that recoup and recover the fastest are the ones with well-documented policies. Follow words with actions.

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Crisis Communications & Social Media When “It” Hits the Fan

PRSay

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. How long does it take your organization to send out your first official public statement or news release when a crisis happens? It’s time to face the music. Within minutes he posted a video to the web.